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DTSTART;TZID=Asia/Taipei:20250222T140000
DTEND;TZID=Asia/Taipei:20250222T173000
DTSTAMP:20260530T183133
CREATED:20250211T031610Z
LAST-MODIFIED:20250211T031610Z
UID:10000884-1740232800-1740245400@events.mcu.edu.tw
SUMMARY:Branding奢侈品策略：如何保有高CP值，又讓客人願意多付更多錢！ Branding Luxury Strategy: How to Maintain High Cost-Performance Value While Encouraging Customers to Pay More!
DESCRIPTION:CP 值高又能創造「品牌溢價」 Achieving Both High CP Value and Brand Premium \n我們都知道品牌競爭的最後，常常是價格戰，而CP值，常常是消費者最後決定的關見因素。但是客人認為的CP值高，背後常常是品牌血淚的折價策略。 \n然而相對的，那些消費者視為「高端」的品牌，雖然有一群忠誠顧客，但常常無法短時間內提升銷量，只能想辦法拉高客單價。策略各有優缺，各有各的痛處。 \n有沒有一種可能，是消費者視我們的品牌CP值高，同時又願意多付更多的錢買我們的東西？\n這兩個看似衝突的指標，怎麼同時達到，造就高客單價，又能有高銷量？ \n有什麼品牌有做到這件事？ \nIn market competition\, pricing wars are often the last battleground\, and cost-performance (CP) value is frequently the key factor influencing consumer decisions. However\, what consumers perceive as high CP value is often the result of painful discounting strategies by brands. \nConversely\, high-end brands\, while attracting a loyal customer base\, often struggle to rapidly increase sales volume\, leaving them with no choice but to raise the average transaction value. Each approach has its own advantages and challenges. \nBut is it possible for consumers to view a brand as having high CP value while still being willing to pay more for its products?How can these seemingly contradictory goals be achieved—driving up both transaction value and sales volume? \nWhich Brands Have Achieved This? \nAccessible Luxury \n你有沒有發現，Nissan和Lexus的買主，都會用「CP值高」來形容自己購買的原因，但Lexus價格比Nissan高達3倍。 \n一台休旅車80萬，一台大概要240萬以上。 \n你猜誰的銷量更高？弔詭的就在這，Lexus銷量長年高於Nissan，以2024年為例，Lexus市佔率高達6.23%，Nissan只有4.16%。 \n很明顯，Lexus做到了CP值高、又做到品牌溢價。\n衝高了客單價，也衝高了銷量。台灣馬路上的Lexus真的多到滿出來。 \nLexus怎麼做到的？策略能不能複製？ \n＿ \n同樣的道理，買CK的買主、和買NET的買主，心裡都會覺得「CP值高」，但明顯CK的銷量高居不下，做到品牌溢價。 \nCK的策略是什麼？能不能複製？ \nTake Nissan and Lexus\, for example. Buyers of both brands describe their purchases as high CP value\, yet Lexus models are priced three times higher than Nissan’s. \nA Nissan SUV costs around NT$800\,000\, while a Lexus SUV starts at NT$2.4 million or more. \nWhich brand do you think sells more? Surprisingly\, Lexus consistently outsells Nissan. In 2024\, Lexus had a market share of 6.23%\, compared to Nissan’s 4.16%. \nClearly\, Lexus has achieved both high CP value and brand premium\, successfully increasing both transaction value and sales volume—just take a look at the sheer number of Lexus cars on the streets of Taiwan! \nHow Did Lexus Achieve This? Can This Strategy Be Replicated? \nSimilarly\, both CK (Calvin Klein) and NET attract consumers who believe they are getting great CP value. However\, CK maintains significantly higher sales and achieves a brand premium. \nWhat Is CK’s Strategy? Can It Be Applied to Other Brands? \nMark和Kim小聚悄悄話 Mark & Kim Private Business Meetup \n這場聚會是創辦人Mark和Kim自己私心想要解答的商業問題，所以召開小聚，一起研讀，把邏輯和規則順出來，目標是能夠套用在自家的B2B、B2C品牌上。 \n「我們是主辦人M&K，很開心二月又能辦一場聚會，我們想透過自己的視角和手邊的資料，一起和與會朋友梳理出適合用在自己品牌的商業模式。我們始終認為商業課題可以從案例、實作、多產業品牌對話中找到規則，讓個人職涯和在經營中的品牌都能站在更高的視野和層次。很期待這次的討論，感覺會非常有意思。」 \nThis meetup is a personal business exploration by founders Mark and Kim\, aiming to decode these strategies and find ways to apply them to their own B2B and B2C brands. \n“As the hosts of this event\, we (M&K) are excited to hold another meetup this February. Through our unique perspective and available resources\, we want to analyze real-world branding strategies together with our attendees. We firmly believe that business challenges can be solved through case studies\, hands-on applications and cross-industry discussions. Our goal is to elevate both personal careers and brand management to a higher strategic level. We’re looking forward to an insightful and engaging conversation!” \n \n活動資訊 Event Details \n時間 Date & Time： 2025/2/22（六 Saturday）14:00-17:30 \n地點 Venue： 小樹屋（報名後請務必在活動前兩天確認信件。 Please check your email two days before the event for the exact address.） \n人數限制 Attendance Limit：小場制有人數上限，敬請提早報名！ This is a small event with limited capacity\, so please register early! \n活動流程 Event Schedule \n14:00 – 14:30  自我介紹認識彼此 Introductions and getting to know each other \n14:30 – 15:40  Accessible Luxury案例分享 Case Study: Accessible Luxury \n15:40 – 15:50  Break \n15:50 – 16:50  凝塑新的商業策略，套用到自家品牌 Developing Business Strategies & Applying Them to Your Brand \n16:50 – 17:10  自由交流、聊天時間 Free networking and chat time \n本場小聚適合誰來 Who Should Attend \n小聚適合以下幾種人參與 This meetup is ideal for： \n\n本身在做行銷、創意類型、品牌相關工作的主管\n在創業、開發產品的老闆或產品人\n對品牌策略有高度興趣的實戰家\n想要認識一群知識型朋友的人\n想要學習如何累積品牌敏感度的人\n\n\nMarketing\, creative or brand-related managers\nEntrepreneurs or product developers\nBrand strategy enthusiasts\nThose looking to meet knowledge-driven friends\nIndividuals wanting to learn how to develop brand sensitivity\n\n活動價格 Fee \n個人票 Individual Ticket： NT$590 \n雙人團購票 Pair Ticket：NT$1\,100 \n報名 To apply：https://www.accupass.com/eflow/ticket/2501111209338421899010 \n關於XD CINEMA體驗設計電影院 About XD CINEMA \n我們聊不常為人所知的人性洞察、為商業、品牌、個人體驗藏入亮點。你可以在這裡找到體驗思維的各種應用方法，以及企業品牌案例。目前案例包括PINKOI、COSTCO、麥當勞、動漫內容巧思、逛街體驗、策展企劃過程、自己的人生使用說明書、百貨公司、……等，從私人公司到個人生活的體驗思維應用場景通通涵蓋。 \nWe explore lesser-known human insights and infuse them into business\, brand and personal experiences. Here\, you can find various applications of experience thinking and corporate branding cases\, including PINKOI\, COSTCO\, McDonald’s\, anime content ideas\, shopping experiences\, exhibition planning processes\, personal life manuals\, department stores and more. Our scope ranges from private companies to personal life experience scenarios. \n📣聚會小叮嚀 Meetup Reminders \n1. 根據活動通規定，活動前八天開始不能退票！ \n2. 請各位注意，當您參與此活動及表示同意授權活動方、「XD CINEMA」具有本次活動的錄影、後製、影片展出的權利，包括肖像權、作品的著作權、著作財產權。 \n3. 本活動為實體活動，配合疫情政策及參加者權益，若身體體溫超過37.5度者，不得進入會場。 \n\nAccording to event policies\, no refunds will be issued within eight days before the event.\nBy participating in this event\, you agree to grant “XD CINEMA” the right to record\, edit and display video footage of the event\, including rights to your likeness\, works and intellectual property.\nThis is a physical event. To ensure everyone’s safety\, attendees with a body temperature exceeding 37.5°C will not be permitted entry.
URL:https://events.mcu.edu.tw/event/branding%e5%a5%a2%e4%be%88%e5%93%81%e7%ad%96%e7%95%a5%ef%bc%9a%e5%a6%82%e4%bd%95%e4%bf%9d%e6%9c%89%e9%ab%98cp%e5%80%bc%ef%bc%8c%e5%8f%88%e8%ae%93%e5%ae%a2%e4%ba%ba%e9%a1%98%e6%84%8f%e5%a4%9a%e4%bb%98/
LOCATION:小樹屋\, 中山區民權西路20號\, 台北市\, Taiwan
CATEGORIES:ACCUPASS,XD CINEMA
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Taipei:20250116T183000
DTEND;TZID=Asia/Taipei:20250116T213000
DTSTAMP:20260530T183133
CREATED:20241216T075828Z
LAST-MODIFIED:20241216T075828Z
UID:10000785-1737052200-1737063000@events.mcu.edu.tw
SUMMARY:下班聊個天 After-work Networking｜跨產業交流聚會 Cross-industry Exchange Gathering
DESCRIPTION:我們是一群從事過各種領域的好朋友，在業界待一陣子後，決定出來透透氣，拉著之前在業界的好友們來放鬆心情聊聊天，邀請各領域專業人士外，也希望可以認識更多朋友。 \n放心！我們的跨產業交流聚會是溫馨舒服的，不會有讓人不舒服的太商業行為，畢竟我們自己也是這樣走過來的，這就是一個讓人感到自在又可以學到東西的地方。 \n我們負責凝聚，接下來的就是各憑本事跟自己要去篩選，不管是有沒有合作機會，多認識不同領域的朋友，學習不同的知識，總是有幫助的。歡迎看完這段文字後也想要來跟新朋友交流的人，我們聚會上見囉！ \nThis is a casual and friendly event where professionals from diverse industries come together to relax\, share experiences and make meaningful connections. The gathering emphasizes authentic interactions rather than overtly commercial activities\, fostering a comfortable environment for learning and networking. \n活動資訊 Event Details \n【活動時間 Date & Time】1/16（四 Thursday）18:30-21:30\n【活動流程 Schedule】報到 Registration 18:30-19:00、領域分享 Sharing 19:00-20:00、自我介紹／交流 Self Introduction 20:00-21:30\n【活動地點 Venue】台北市中山區民權西路20號2樓-207室 207\, 2/F\, No. 20\, Minquan W. Rd.\, Zhongshan Dist.\, Taipei City（小樹屋大葉桉分館207空間）\n【交通資訊 Transportation】捷運民權西路站7號出口步行5分鐘 By MRT: 5 minutes’ walk from Minquan West Road Station\, Exit 7\n🚘 開車 By car：（會場附近收費停車場，不保證車位） Nearby parking options (limited availability)\n⇢應安停車場（承德二場） Ying An Parking Lot (Chengde No. 2)\n⇢成淵高中地下停車場 Chengyuan High School Underground Parking \n報名 To apply：https://www.accupass.com/eflow/ticket/2411220508506234368010?utm_source=EventPage&utm_medium=AdCard&utm_campaign=accu_AdCard_2411301413241039890839 \n分享嘉賓 Guest Speakers \n🙋‍♀️黃恩頡（安居）《居家整聊室／共同創辦人》\n⇢居家整聊室自2017年底成立，實踐「美好生活人人擁有」的理念，以整理收納為核心，至今已培訓上萬名整聊師，服務超過萬個家庭。以「聆聽物品主人」為服務宗旨，致力於幫助台灣家庭打造理想生活環境，深受信賴與好評。 \nCo-founder of “Home Lifestyle Organizer” \n\nFounded in 2017\, this initiative emphasizes “beautiful living for everyone”\, focusing on organization and storage solutions. Having trained thousands of professional organizers and served countless families\, Huang’s approach revolves around empathetic listening and creating ideal home environments.\n\n🙋‍♀️黃君穎（Jean）《KUKA台灣庫卡／行銷公關經理》\n⇢擁有超過15年的行銷專業經驗，近三年更是深耕於工業自動化領域的市場開發。 深入分析各種應用案例，研究生活商業自動化中的痛點，提供相應的解決方案。在KUKA台灣庫卡，Jean負責推廣機械手臂及自動化解決方案，協助企業提升生產效率，實現智慧製造或生產。 \n過去幾年，進行多場大專院校講座\,及產業研討會演講，分享自動化技術現況、趨勢及應用情境。協助相關產業快速掌握智慧自動化發展的核心關鍵。 \nJean的專業背景和豐富經驗，在推動工業自動化和智慧製造方面，為企業提供了寶貴的見解和策略，助力台灣各產業邁向更高效、智慧化的未來。 \nMarketing & PR Manager\, KUKA Taiwan \n\nWith over 15 years of experience in marketing\, Jean has specialized in industrial automation over the past three years. She focuses on promoting robotic and automated solutions\, enhancing business productivity\, and driving smart manufacturing innovations.\n\n注意事項 Notes \n\n由於是下班後的時間，歡迎各位帶小點來跟大家分享\n有人數限制的關係，需完成報名表單／繳費才算報名成功\n因場租費用關係，票券無法退費跟延期，如臨時無法到場，可以將名額轉讓給別人，請跟客服聯繫協助（LINE @besmarter）\n審核制的考量因素：每場主題、每場新舊朋友比例，如果沒有通過審核請別氣餒，報名人數如持續超出設定人數上限，會考慮每月加開一個場次，讓更多朋友有機會參加\n分享者會符合主題，但不一定會開放報名時就公布，也有可能臨時更換分享者，交流聚會比重會放在自我介紹以及交流環節\n活動有人數限制，不接受現場報名，還請見諒\n\n\nBring Snacks: Participants are welcome to share small treats with others.\nRegistration: Advance registration and payment are required.\n\nNo on-site registrations accepted due to venue limitations.\nIf unable to attend\, tickets are non-refundable but transferable.\n\n\n\nRegistration & Selection \n\nLimited slots available\, with priority balancing new and returning participants.\nIn case of oversubscription\, additional sessions may be scheduled to accommodate more attendees.\n\nFor queries\, contact their customer service via LINE: @besmarter.
URL:https://events.mcu.edu.tw/event/%e4%b8%8b%e7%8f%ad%e8%81%8a%e5%80%8b%e5%a4%a9-after-work-networking%ef%bd%9c%e8%b7%a8%e7%94%a2%e6%a5%ad%e4%ba%a4%e6%b5%81%e8%81%9a%e6%9c%83-cross-industry-exchange-gathering/
LOCATION:小樹屋\, 中山區民權西路20號\, 台北市\, Taiwan
CATEGORIES:ACCUPASS,Be Smarter
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BEGIN:VEVENT
DTSTART;TZID=Asia/Taipei:20241102T100000
DTEND;TZID=Asia/Taipei:20241102T190000
DTSTAMP:20260530T183133
CREATED:20240920T020726Z
LAST-MODIFIED:20240920T020726Z
UID:10000510-1730541600-1730574000@events.mcu.edu.tw
SUMMARY:優勢探索工作坊 Strength Exploration Workshop｜挖掘你的職場隱性優勢 Uncover Your Hidden Workplace Strengths
DESCRIPTION:人們在發揮自己天賦的時候，往往會進步得更快、更能專注、更有動力。這些「天賦」經過好好鍛鍊，就會逐漸變成我們的「優勢」。 \n這堂工作坊，將聚焦工作場景，一步步帶你把「優勢」放到工作中，協助你更有方向地突破職涯瓶頸，達成想要的目標！ \nWhen people use their innate talents\, they tend to progress faster\, stay focused\, and feel more motivated. These “talents” when well-developed\, gradually transform into our “strengths”. \nThis workshop focuses on workplace scenarios\, guiding you step-by-step to apply your “strengths” in your career\, helping you break through bottlenecks and achieve your goals! \n工作坊適合這樣的你 This workshop is for you if you… \n\n想深度挖掘自己的天賦與優勢\n經歷和能力多元，不確定自己的優勢在哪裡\n在工作中有點倦怠、停滯，想探索自己的動力\n清楚自己的職涯目標，想運用優勢更快達成目標\n\n\nWant to deeply explore your talents and strengths.\nHave diverse experiences and skills but are unsure of your strengths.\nFeel burnout or stagnation at work and want to rediscover your motivation.\nHave clear career goals and want to leverage your strengths to reach them faster.\n\n優勢探索工作坊影片 \n \n過去學員回饋 Feedback from Previous Participants \n「很具體列出可努力的行動，對自己特質更理解、自己的優勢。」 \n「優勢矩陣對我滿有幫助的，透過交叉比對，清楚、客觀地看見工作狀態，更了解自己工作上的問題可以如何解決。」 \n「讓我們能實際去思考要如何應用在工作及生活，透過跟同學討論更知道如何實用。」 \n「矩陣和計畫都很有幫助，先透過矩陣想想自己平時怎麼用的，寫計畫時更知道可以怎麼做。」 \n「必須當下逼自己腦袋打開思考題目中的問題， 這是與線上最大不同的優點！不會有拖延症出現。」​​​​​​ \n\n“The workshop clearly outlined actionable steps\, helping me understand my strengths and characteristics better.”\n“The strength matrix was very helpful for me. By cross-referencing\, I gained a clearer\, more objective view of my work state and how to address issues.”\n“It allowed us to think about how to apply what we learned to work and life\, and through discussions with classmates\, I gained more practical insights.”\n“The matrix and action planning were both very helpful. First\, by using the matrix to reflect on how I’ve applied my strengths\, I knew better how to proceed when creating my action plan.”\n“It forces you to think deeply and focus on the task at hand\, which is the biggest advantage compared to online sessions! No chance for procrastination.”\n\n \nBetweenGos優勢探索工作坊特色 Workshop Features by BetweenGos \n融合講師豐富「教練諮詢」、「課程設計」經驗分享，打造全台最貼近工作者的系統化工作坊，帶你從認識天賦、學習天賦應用方法，幫助你制定優勢鍛鍊計畫，看見下一步行動。 \nCombining the rich experience of the instructor in coaching and course design\, we’ve created Taiwan’s most workplace-oriented and systematic workshop. It helps you understand your talents\, learn how to apply them\, and develop a plan to strengthen your abilities\, making your next steps clearer. \n一、個人天賦連結 Personal Talent Connection \n引導你深度認識天賦，挖掘天賦中的動力和盲點，搭配豐富過往協助學員的實際案例，學習吸收更清晰。 \nDiscover your talents deeply\, uncovering your motivators and blind spots. Learn from real-life examples to absorb insights more effectively. \n二、矩陣歸納職場優勢 Matrix of Workplace Strengths \n透過矩陣工具，將天賦深度結合工作經驗，清楚且客觀地看見優勢！ \nUse a matrix tool to deeply integrate your talents with your work experience\, allowing you to see your strengths clearly and objectively! \n三、優勢應用行動計畫 Strength Application Action Plan \n銜接優勢矩陣結果，深化優勢鍛鍊行動方案。 \nBuild on the matrix results to create a practical plan for strengthening and applying your strengths. \n \nBetweenGos優勢探索工作坊流程 \n \n上完這堂工作坊，你的收穫是 What You Will Gain from This Workshop… \n\n更認識自己的天賦\n從天賦發現自己的潛在動力\n建立優勢思維，職涯發展方向更清晰\n帶走一份優勢鍛鍊行動計畫\n\n\nA deeper understanding of your talents.\nDiscover hidden motivators within your talents.\nEstablish a strength-based mindset\, making your career path clearer.\nTake home a personal action plan to strengthen your strengths.\n\n蓋洛普優勢識別測驗是什麼？ What is the Gallup StrengthsFinder Test? \n蓋洛普測驗（工作坊含TOP5費用NT$765）是一套具科學根據的「個人化優勢報告」（已被Facebook等財星五百大多數企業採用），將人的天賦分成34項，透過大約一百題的線上測驗（目前有英文、香港繁體中文版和簡體中文版），可以知道自己的天賦分佈和排名。 \n和其他職涯測評工具不一樣，其他測評工具傾向將人們依據特性／特質做分類，而蓋洛普測驗更強調個人的獨特性，運用不同天賦的交叉組合，我們都能發揮與眾不同的獨特優勢！ \nThe Gallup StrengthsFinder Test (included in the workshop\, with a fee of NT$765 for the Top 5 report) is a scientifically backed personalized strength report (adopted by Fortune 500 companies like Facebook). The test divides talents into 34 themes\, and by answering about 100 online questions (available in English\, Traditional Chinese for Hong Kong\, and Simplified Chinese)\, it reveals your unique talent distribution and ranking. \nUnlike other career assessment tools\, which tend to categorize people by traits\, Gallup’s test emphasizes individuality. By combining different talents\, everyone can unleash their unique strengths! \n34項天賦，又可以分成四大領域 The 34 talents are divided into four major domains： \n \n蓋洛普優勢識別測驗，為什麼被全球近2900萬人信任採用？ Why is the Gallup StrengthsFinder Trusted by Over 29 Million People Globally? \n蓋洛普（Gallup）是一間超過80年的美國權威市調公司，因此讓蓋洛普成為透過數據做分析和決策的專家，全世界前五百大上市公司高達90%也導入了這套優勢識別測驗系統，成功幫助職場工作者找到自己的定位，發揮自己的影響力！ \n由於目前測驗僅有英文和簡體中文版，BetweenGos希望藉由導入這套工具，幫助大家更了解自己的優勢，進而找到適合自己發展的方向。 \nGallup is a leading American research firm with over 80 years of experience in data analysis and decision-making. This makes Gallup an expert in using data for analysis and decision-making. Up to 90% of Fortune 500 companies have adopted this strengths assessment system\, helping employees find their role and maximize their impact in the workplace. \nSince the test is currently only available in English and Simplified Chinese\, BetweenGos aims to use this tool to help participants better understand their strengths and find their ideal career path. \n不適合對象 Not Suitable for Those Who \n\n只想尋求標準答案，不願開放探索\n不願參與課程實作練習\n課程中影響他人學習\n\n\nOnly want a standard answer and are not open to exploration.\nAre unwilling to participate in practical exercises.\nDisrupt others’ learning during the course.\n\n※ 溫馨提醒：課程不是一對一諮詢，工作坊會由講師引導，透過小組討論形式，相互交流，探索自己。\n※ 為確保其他學員權益，若遲到超過40分鐘，將不得進入小組討論，僅能以旁聽形式參與；若活動中有任何干擾到其他人學習交流之行為，主辦單位保有權利請其離場。 \nKind Reminder: This course is not a one-on-one consultation. It is a workshop led by the instructor\, with small group discussions for peer exchange and self-exploration.\nTo ensure the rights of other participants\, if you are late by more than 40 minutes\, you will not be allowed to join the group discussions and can only participate as an observer. The organizer reserves the right to ask anyone who disrupts others’ learning and communication to leave. \n解鎖優勢，限額20名 Unlock Your Strengths – Limited to 20 Participants \n解鎖被自己忽視的「隱性」職場優勢，找出工作能更好發揮的位置，有意識地鍛鍊，最大化個人價值，工作成效再進化！ \nUnlock your hidden workplace strengths\, identify areas where you can perform better\, consciously train yourself\, and maximize your personal value to elevate your work performance! \n \n報名工作坊流程 Workshop Process \n \n講師 Instructor｜蓋洛普優勢認證教練 Gallup-Certified Strengths Coach Grace \n2021年，台灣正式取得蓋洛普官方授權代理後，Grace為台灣第一批蓋洛普國際優勢認證教練。 \nIn 2021\, after Taiwan officially obtained Gallup’s certification\, Grace became one of the first internationally certified Gallup Strengths coaches in Taiwan. \n \nYoutuber 末羊子｜回饋分享：查看完整原文 \n\n \n【工作坊資訊 Workshop Information】 \n時間 Date & Time：11/2（六 Saturday）10:00 -17:00 \n地點 Venue：Happ. 小樹屋｜大葉桉分館\n（台北市中山區民權西路20號2樓，民權西路站8號出口，步行2分鐘 2/F\, No. 20\, Minquan W. Rd.\, Zhongshan Dist.\, Taipei City; Exit 8 of Minquan West Road MRT Station\, 2 minutes on foot） \n人數 Capacity：限額20席 Limited to 20 participants \n報名 To apply：https://www.accupass.com/eflow/ticket/2407300752244899705800?utm_campaign=accu_theme&utm_medium=home_north&utm_source=Web \n【課前重要提醒 Pre-Class Important Reminders】 \n*歡迎攜帶名片前來交流 \n*現場有實作練習，大家記得帶筆 \n*對於課程有任何問題，歡迎加入BetweenGos LINE@詢問 \n\nFeel free to bring your business cards for networking.\nThere will be practical exercises on-site\, so don’t forget to bring a pen.\nFor any course-related questions\, feel free to contact BetweenGos via LINE@.\n\n常見問題 FAQ \nQ1：如果我已經上過「優勢思維線上課」，我適合參加實體工作坊嗎？ \n工作坊著重討論，內容架構也和線上課程不同，聚焦在動力挖掘和天賦應用上，若你希望透過討論交流更確認自己的想法，現場與學員和老師交流，可以選擇舊生75折優惠的方案參與唷～ \nQ2：上課前我需要做什麼準備呢？ \n報名成功後，於電子信箱收取BetweenGos課程營運團隊cs@betweengos.com寄出的測驗序號及相關資訊（報名後10個工作天內寄出），詳閱內容後於課前完成測驗，並加入該場次群組。 \nQ3：如果已經做過測驗怎麼辦？ \n如果已經做過測驗的話，推薦將這堂課所包含的測驗分享給家人或朋友做哦（測驗序號無使用期限）～ \nQ4：我比較內向，有點害怕和大家分享… \n我們了解職涯規劃是非常個人且私密的，因此課堂上你只需要和同組組員討論，交流過程中，有時候會讓你看見盲點，甚至獲得新觀點唷！ \nQ5：BetweenGos的不同類型服務，該如何選擇？ \n \nQ6：如何取消課程報名並申請退費？ \n本活動票卷一旦售出，恕不退款。 \n一般情況：學員若因個人因素欲取消課程報名，雙方同意依下列約定進行 \n\n開課10日前告知，可選擇申請將票券轉讓給其他參加人或保留名額至下一場次旁聽。\n開課日前第3至第10日告知，可保留名額至下一場次旁聽，注意事項：申請延期最長不得超過三個月，並以一次為限。\n開課前3日內告知或缺席，則視同放棄，皆不予以申請轉讓或下一場次旁聽。\n日期計算方法：不包含課程當日。舉例：如果課程日期為12/12，開課10日前為12/1午夜前，開課3日前則為12/8午夜前。\n\n特殊狀況：學員若有不可抗力之特殊狀況或需求，需臨時取消或缺席課程，請於第一時間通知BetweenGos客服LINE協助處理，討論申請轉讓或下一場次旁聽的可能性。 \n＊旁聽形式將不包括課程小組討論，並且須於半年內完成，若逾期將視同放棄。 \n＊若因政令或不可抗力之因素，包括但不限於颱風、天災、法定傳染病、政府政策等，以致活動無法如期舉行，BetweenGos得將課程延期、改以線上直播授課，或取消退費。 \nQ7：購買課程/活動票卷後發票該如何索取？ \n我們將提供電子發票，並於活動結束後10個工作天內寄至購買人信箱！若需統編，請務必於報名時填寫「公司抬頭」、「公司統一編號」、「發票地址/公司地址」（此為電子發票證明聯規定格式）。 \nQ8：如何聯絡我們？ \n若有任何問題或需要協助的地方，歡迎隨時透過LINE 客服與我們聯繫。 \nBetweenGos會在這裡，陪你把職涯走得更順利：） \nQ1: If I’ve already taken the “Strengths Thinking Online Course\,” should I join the in-person workshop? \n\nThe workshop focuses on discussion\, with different content structure from the online course\, focusing more on motivation and talent application. If you wish to confirm your ideas through peer and instructor interactions\, you can join the workshop with a 25% discount for returning students!\n\nQ2: What do I need to prepare before class? \n\nAfter registration\, you will receive a test code and related information from the BetweenGos course team via email (within 10 business days). Complete the test before the workshop and join the group for that session.\n\nQ3: What if I’ve already taken the test? \n\nIf you’ve already completed the test\, you can share the test code with family or friends (the code has no expiration date).\n\nQ4: I’m introverted and nervous about sharing in front of others. \n\nWe understand that career planning is personal and private. During the workshop\, you’ll only need to discuss with your group members. The discussions may help you uncover blind spots or gain new perspectives.\n\nQ5: How do I choose between BetweenGos’ various services? \n \nQ6: How do I cancel my registration and request a refund? \n\nOnce tickets are sold\, refunds will not be provided.\n\nGeneral Conditions: \n\nIf you need to cancel\, you may transfer your ticket to another participant or reserve a spot as an observer in the next session by notifying us 10 days prior to the course.\nNotifying us 3 to 10 days before the course allows you to reserve a spot for the next session as an observer. Delays cannot exceed three months and are limited to one postponement.\nIf you cancel within 3 days of the course or do not attend\, the fee will be forfeited\, and no transfer or rescheduling will be allowed.\n\nSpecial Circumstances:\nIf unforeseen circumstances arise\, please notify BetweenGos via LINE\, and we will assist in discussing transfer or rescheduling options.
URL:https://events.mcu.edu.tw/event/%e5%84%aa%e5%8b%a2%e6%8e%a2%e7%b4%a2%e5%b7%a5%e4%bd%9c%e5%9d%8a-strength-exploration-workshop%ef%bd%9c%e6%8c%96%e6%8e%98%e4%bd%a0%e7%9a%84%e8%81%b7%e5%a0%b4%e9%9a%b1%e6%80%a7%e5%84%aa%e5%8b%a2-uncover/
LOCATION:小樹屋\, 中山區民權西路20號\, 台北市\, Taiwan
CATEGORIES:ACCUPASS,BetweenGos
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BEGIN:VEVENT
DTSTART;TZID=Asia/Taipei:20240824T140000
DTEND;TZID=Asia/Taipei:20240824T173000
DTSTAMP:20260530T183133
CREATED:20240820T065225Z
LAST-MODIFIED:20240820T065225Z
UID:10000422-1724508000-1724520600@events.mcu.edu.tw
SUMMARY:跨國行銷工作者小聚，奢牌品味學加場！小聚 八月場 Transnational Marketers Meetup: Luxury Brand Strategy Add-On! August Meetup
DESCRIPTION:跨國行銷工作者 Transnational Marketers \n如果你是在跨國公司工作，平時會對接不同地區的部門溝通，或是你是數位遊牧、常常旅居各地，亦或是你對於跨國工作有興趣，很想多了解，都很適合報名這場聚會。請你不吝分享你的工作經驗，以及給予在坐參朋友如果要踏入你的領域，可以有哪些準備。 \n每個人都會有2分鐘，你可以分享：\n– 你平常工作的內容\n– 某個特別的專案經驗\n– 你最近嚮往的工作規劃、人生狀態\n– 你在的專業和可以幫助到在場朋友的地方 \nIf you work in a multinational company and regularly coordinate with departments across different regions\, or if you’re a digital nomad often traveling to various locations\, or if you’re simply interested in transnational work and want to learn more\, this meetup is for you. Please share your work experiences\, and offer advice to fellow attendees who might be looking to enter your field. \nEach participant will have 2 minutes to share: \n\nThe nature of your daily work\nA unique project experience\nYour recent career or life aspirations\nYour area of expertise and how it can benefit others at the event\n\n奢侈品策略 Luxury Brand Strategy \n這次主題承接每一次都會聊到的奢侈品牌策略，我們會多聊一塊：精品中明星商品的設計、變革和行銷操作。從經典款出發，延伸到奢牌的大眾消費性商品的策略。同時我們也做「奢侈品牌策略健檢」：看看你的品牌、你所屬的公司、或是你在操作的商品品牌，能否採用奢侈品策略，達成更好的顧客體驗及品牌溢價。 \nContinuing the recurring theme of luxury brand strategy\, this time we’ll delve deeper into the design\, transformation\, and marketing tactics of star products within luxury brands. We’ll start with classic items and expand into the mass-market consumer strategies of luxury brands. Additionally\, we’ll conduct a “Luxury Brand Strategy Health Check” to evaluate whether your brand\, company\, or product can adopt luxury strategies to enhance customer experience and brand value. \nMark和Kim小聚悄悄話 Mark and Kim’s Meetup Insights \n我們是主辦人M&K，很開心八月又能和大家相遇，連續舉辦好多場，聚集了數十種職業別的朋友，下一步我們來聊跨國工作，歡迎來認識新朋友，帶回滿滿乾貨！ \nWe\, M & K\, the organizers\, are thrilled to meet everyone again in August. After hosting many sessions with friends from various professions\, we’re excited to discuss transnational work next. Join us to meet new friends and take home plenty of practical insights! \n \n活動資訊 Event Details \n時間 Date & Time：2024/8/24（六 Saturday）14:00-17:30 \n地點 Venue：小樹屋（報名後請務必在活動前兩天確認信件。 Please check your email two days before the event for the exact address.） \n人數限制 Attendance Limit：小場制有人數上限，敬請提早報名！ This is a small event with limited capacity\, so please register early! \n活動流程 Event Schedule \n14:00 – 14:30  自我介紹認識彼此 Introductions and getting to know each other \n14:30 – 15:40  工作場景分享 Sharing work scenarios \n15:40 – 15:50  Break \n15:50 – 16:50  奢侈品策略健檢 Luxury Brand Strategy Health Check \n16:50 – 17:10  自由交流、聊天時間 Free networking and chat time \n本場小聚適合誰來 Who Should Attend \n小聚適合以下幾種人參與 This meetup is ideal for \n\n本身在做行銷、創意類型、品牌相關工作的主管\n在創業、開發產品的老闆或產品人\n對品牌策略有高度興趣的實戰家\n想要認識一群知識型朋友的人\n想要學習如何累積品牌敏感度的人\n\n\nMarketing\, creative\, or brand-related managers\nEntrepreneurs or product developers\nBrand strategy enthusiasts\nThose looking to meet knowledge-driven friends\nIndividuals wanting to learn how to develop brand sensitivity\n\n活動價格 Fee \n個人票 Individual Ticket：NT$700 \n雙人團購票 Pair Ticket：NT$1\,300 \n報名 To apply：https://www.accupass.com/eflow/ticket/2406271709474469845220?utm_campaign=accu_banner&utm_medium=home_north&utm_source=Web \n關於XD CINEMA體驗設計電影院 About XD CINEMA \n我們聊不常為人所知的人性洞察、為商業、品牌、個人體驗藏入亮點。你可以在這裡找到體驗思維的各種應用方法，以及企業品牌案例。目前案例包括PINKOI、COSTCO、麥當勞、動漫內容巧思、逛街體驗、策展企劃過程、自己的人生使用說明書、百貨公司、……等，從私人公司到個人生活的體驗思維應用場景通通涵蓋。 \nWe explore lesser-known human insights and infuse them into business\, brand\, and personal experiences. Here\, you can find various applications of experience thinking and corporate branding cases\, including PINKOI\, COSTCO\, McDonald’s\, anime content ideas\, shopping experiences\, exhibition planning processes\, personal life manuals\, department stores\, and more. Our scope ranges from private companies to personal life experience scenarios. \n關於The Curators策展人們 About The Curators \n一群策展愛好者的共創平台，讓大家看見體驗的更多可能性。在這裡，我們創造 1. 多樣的策展視角與評論 （案例分享） 2. 策展、活動企劃課程學習 3. 策展愛好者交流小聚 \nThe Curators策展人們是一個「遊戲化體驗」的內容策展團隊；我們相信有趣、有互動感的展覽活動，最能帶給觀眾深刻印象，團隊為品牌打造專業展區、攤位、展場空間等，也製作農村、身心障礙議題的家庭親子體驗。實際服務項目包括線下活動、展場設計與製作、體驗劇本企劃、教育課程設計，也製作品牌沉浸式展覽、數位行銷、內容行銷等，協助品牌從創意到落地執行的完整規劃。 \nA co-creation platform for exhibition enthusiasts\, showcasing the vast possibilities of experiential design. We create diverse exhibition perspectives and critiques\, offer courses in exhibition and event planning\, and host meetups for exhibition lovers. The Curators believe in fun\, interactive exhibitions that leave a lasting impression. We offer professional exhibition areas\, booths\, and spaces for brands\, as well as create family-friendly experiences on rural and disability topics. Our services include offline events\, exhibition design and production\, experience scriptwriting\, educational course design\, and immersive brand exhibitions\, helping brands from creative concepts to execution. \n📣聚會小叮嚀 Meetup Reminders \n1. 根據活動通規定，活動前八天開始不能退票！ \n2. 請各位注意，當您參與此活動及表示同意授權活動方、「XD CINEMA」、「The Curators」具有本次活動的錄影、後製、影片展出的權利，包括肖像權、作品的著作權、著作財產權。 \n3. 本活動為實體活動，配合疫情政策及參加者權益，若身體體溫超過37.5度者，不得進入會場。 \n\nAccording to event policies\, no refunds will be issued within eight days before the event.\nBy participating in this event\, you agree to grant “XD CINEMA” and “The Curators” the right to record\, edit\, and display video footage of the event\, including rights to your likeness\, works\, and intellectual property.\nThis is a physical event. To ensure everyone’s safety\, attendees with a body temperature exceeding 37.5°C will not be permitted entry.
URL:https://events.mcu.edu.tw/event/%e8%b7%a8%e5%9c%8b%e8%a1%8c%e9%8a%b7%e5%b7%a5%e4%bd%9c%e8%80%85%e5%b0%8f%e8%81%9a%ef%bc%8c%e5%a5%a2%e7%89%8c%e5%93%81%e5%91%b3%e5%ad%b8%e5%8a%a0%e5%a0%b4%ef%bc%81%e5%b0%8f%e8%81%9a-%e5%85%ab%e6%9c%88/
LOCATION:小樹屋\, 中山區民權西路20號\, 台北市\, Taiwan
CATEGORIES:ACCUPASS,XD CINEMA
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