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DTSTART;TZID=Asia/Taipei:20250222T140000
DTEND;TZID=Asia/Taipei:20250222T173000
DTSTAMP:20260530T191958
CREATED:20250211T031610Z
LAST-MODIFIED:20250211T031610Z
UID:10000884-1740232800-1740245400@events.mcu.edu.tw
SUMMARY:Branding奢侈品策略：如何保有高CP值，又讓客人願意多付更多錢！ Branding Luxury Strategy: How to Maintain High Cost-Performance Value While Encouraging Customers to Pay More!
DESCRIPTION:CP 值高又能創造「品牌溢價」 Achieving Both High CP Value and Brand Premium \n我們都知道品牌競爭的最後，常常是價格戰，而CP值，常常是消費者最後決定的關見因素。但是客人認為的CP值高，背後常常是品牌血淚的折價策略。 \n然而相對的，那些消費者視為「高端」的品牌，雖然有一群忠誠顧客，但常常無法短時間內提升銷量，只能想辦法拉高客單價。策略各有優缺，各有各的痛處。 \n有沒有一種可能，是消費者視我們的品牌CP值高，同時又願意多付更多的錢買我們的東西？\n這兩個看似衝突的指標，怎麼同時達到，造就高客單價，又能有高銷量？ \n有什麼品牌有做到這件事？ \nIn market competition\, pricing wars are often the last battleground\, and cost-performance (CP) value is frequently the key factor influencing consumer decisions. However\, what consumers perceive as high CP value is often the result of painful discounting strategies by brands. \nConversely\, high-end brands\, while attracting a loyal customer base\, often struggle to rapidly increase sales volume\, leaving them with no choice but to raise the average transaction value. Each approach has its own advantages and challenges. \nBut is it possible for consumers to view a brand as having high CP value while still being willing to pay more for its products?How can these seemingly contradictory goals be achieved—driving up both transaction value and sales volume? \nWhich Brands Have Achieved This? \nAccessible Luxury \n你有沒有發現，Nissan和Lexus的買主，都會用「CP值高」來形容自己購買的原因，但Lexus價格比Nissan高達3倍。 \n一台休旅車80萬，一台大概要240萬以上。 \n你猜誰的銷量更高？弔詭的就在這，Lexus銷量長年高於Nissan，以2024年為例，Lexus市佔率高達6.23%，Nissan只有4.16%。 \n很明顯，Lexus做到了CP值高、又做到品牌溢價。\n衝高了客單價，也衝高了銷量。台灣馬路上的Lexus真的多到滿出來。 \nLexus怎麼做到的？策略能不能複製？ \n＿ \n同樣的道理，買CK的買主、和買NET的買主，心裡都會覺得「CP值高」，但明顯CK的銷量高居不下，做到品牌溢價。 \nCK的策略是什麼？能不能複製？ \nTake Nissan and Lexus\, for example. Buyers of both brands describe their purchases as high CP value\, yet Lexus models are priced three times higher than Nissan’s. \nA Nissan SUV costs around NT$800\,000\, while a Lexus SUV starts at NT$2.4 million or more. \nWhich brand do you think sells more? Surprisingly\, Lexus consistently outsells Nissan. In 2024\, Lexus had a market share of 6.23%\, compared to Nissan’s 4.16%. \nClearly\, Lexus has achieved both high CP value and brand premium\, successfully increasing both transaction value and sales volume—just take a look at the sheer number of Lexus cars on the streets of Taiwan! \nHow Did Lexus Achieve This? Can This Strategy Be Replicated? \nSimilarly\, both CK (Calvin Klein) and NET attract consumers who believe they are getting great CP value. However\, CK maintains significantly higher sales and achieves a brand premium. \nWhat Is CK’s Strategy? Can It Be Applied to Other Brands? \nMark和Kim小聚悄悄話 Mark & Kim Private Business Meetup \n這場聚會是創辦人Mark和Kim自己私心想要解答的商業問題，所以召開小聚，一起研讀，把邏輯和規則順出來，目標是能夠套用在自家的B2B、B2C品牌上。 \n「我們是主辦人M&K，很開心二月又能辦一場聚會，我們想透過自己的視角和手邊的資料，一起和與會朋友梳理出適合用在自己品牌的商業模式。我們始終認為商業課題可以從案例、實作、多產業品牌對話中找到規則，讓個人職涯和在經營中的品牌都能站在更高的視野和層次。很期待這次的討論，感覺會非常有意思。」 \nThis meetup is a personal business exploration by founders Mark and Kim\, aiming to decode these strategies and find ways to apply them to their own B2B and B2C brands. \n“As the hosts of this event\, we (M&K) are excited to hold another meetup this February. Through our unique perspective and available resources\, we want to analyze real-world branding strategies together with our attendees. We firmly believe that business challenges can be solved through case studies\, hands-on applications and cross-industry discussions. Our goal is to elevate both personal careers and brand management to a higher strategic level. We’re looking forward to an insightful and engaging conversation!” \n \n活動資訊 Event Details \n時間 Date & Time： 2025/2/22（六 Saturday）14:00-17:30 \n地點 Venue： 小樹屋（報名後請務必在活動前兩天確認信件。 Please check your email two days before the event for the exact address.） \n人數限制 Attendance Limit：小場制有人數上限，敬請提早報名！ This is a small event with limited capacity\, so please register early! \n活動流程 Event Schedule \n14:00 – 14:30  自我介紹認識彼此 Introductions and getting to know each other \n14:30 – 15:40  Accessible Luxury案例分享 Case Study: Accessible Luxury \n15:40 – 15:50  Break \n15:50 – 16:50  凝塑新的商業策略，套用到自家品牌 Developing Business Strategies & Applying Them to Your Brand \n16:50 – 17:10  自由交流、聊天時間 Free networking and chat time \n本場小聚適合誰來 Who Should Attend \n小聚適合以下幾種人參與 This meetup is ideal for： \n\n本身在做行銷、創意類型、品牌相關工作的主管\n在創業、開發產品的老闆或產品人\n對品牌策略有高度興趣的實戰家\n想要認識一群知識型朋友的人\n想要學習如何累積品牌敏感度的人\n\n\nMarketing\, creative or brand-related managers\nEntrepreneurs or product developers\nBrand strategy enthusiasts\nThose looking to meet knowledge-driven friends\nIndividuals wanting to learn how to develop brand sensitivity\n\n活動價格 Fee \n個人票 Individual Ticket： NT$590 \n雙人團購票 Pair Ticket：NT$1\,100 \n報名 To apply：https://www.accupass.com/eflow/ticket/2501111209338421899010 \n關於XD CINEMA體驗設計電影院 About XD CINEMA \n我們聊不常為人所知的人性洞察、為商業、品牌、個人體驗藏入亮點。你可以在這裡找到體驗思維的各種應用方法，以及企業品牌案例。目前案例包括PINKOI、COSTCO、麥當勞、動漫內容巧思、逛街體驗、策展企劃過程、自己的人生使用說明書、百貨公司、……等，從私人公司到個人生活的體驗思維應用場景通通涵蓋。 \nWe explore lesser-known human insights and infuse them into business\, brand and personal experiences. Here\, you can find various applications of experience thinking and corporate branding cases\, including PINKOI\, COSTCO\, McDonald’s\, anime content ideas\, shopping experiences\, exhibition planning processes\, personal life manuals\, department stores and more. Our scope ranges from private companies to personal life experience scenarios. \n📣聚會小叮嚀 Meetup Reminders \n1. 根據活動通規定，活動前八天開始不能退票！ \n2. 請各位注意，當您參與此活動及表示同意授權活動方、「XD CINEMA」具有本次活動的錄影、後製、影片展出的權利，包括肖像權、作品的著作權、著作財產權。 \n3. 本活動為實體活動，配合疫情政策及參加者權益，若身體體溫超過37.5度者，不得進入會場。 \n\nAccording to event policies\, no refunds will be issued within eight days before the event.\nBy participating in this event\, you agree to grant “XD CINEMA” the right to record\, edit and display video footage of the event\, including rights to your likeness\, works and intellectual property.\nThis is a physical event. To ensure everyone’s safety\, attendees with a body temperature exceeding 37.5°C will not be permitted entry.
URL:https://events.mcu.edu.tw/event/branding%e5%a5%a2%e4%be%88%e5%93%81%e7%ad%96%e7%95%a5%ef%bc%9a%e5%a6%82%e4%bd%95%e4%bf%9d%e6%9c%89%e9%ab%98cp%e5%80%bc%ef%bc%8c%e5%8f%88%e8%ae%93%e5%ae%a2%e4%ba%ba%e9%a1%98%e6%84%8f%e5%a4%9a%e4%bb%98/
LOCATION:小樹屋\, 中山區民權西路20號\, 台北市\, Taiwan
CATEGORIES:ACCUPASS,XD CINEMA
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Taipei:20250104T143000
DTEND;TZID=Asia/Taipei:20250104T163000
DTSTAMP:20260530T191958
CREATED:20241226T080112Z
LAST-MODIFIED:20241226T080112Z
UID:10000821-1736001000-1736008200@events.mcu.edu.tw
SUMMARY:藝術無國界：探索跨洲合作的實踐與管理 Navigating Intercontinental Artistic Projects
DESCRIPTION:藝術跨國合作專案是什麼樣的體驗？\n如何突破文化差異、建立合作默契、碰撞出新視角的詮釋？\n本次分享將聚焦於跨文化合作與藝術創作的挑戰與機遇。\n帶你探索跨文化合作的藝術挑戰與新視野！ \nWhat is it like to participate in transnational artistic projects?\nHow can we overcome cultural differences\, build mutual understanding\, and generate new perspectives?\nThis session focuses on the challenges and opportunities of cross-cultural collaboration and artistic creation\, guiding you to explore the artistic challenges and fresh perspectives that come with intercultural cooperation! \n這場聚會裡我們會聊聊三個主題： \n1.跨文化合作的挑戰：\n如何在不同文化背景和時區中協調合作，並平衡在地文化特色與國際視角？ \n2.藝術創作的故事性：\n如何讓作品在不同社群中引起共鳴？如何通過故事和文化元素建立觀眾的情感聯結？ \n3.專案管理的困惑：\n在策劃跨洲專案時，如何平衡各方需求，確保專案的成功與持續發展？ \n立即觀看線上展：www.defining-divinity.com \nKey Themes of the Event \n\nChallenges of Cross-Cultural Collaboration\n\nHow can we coordinate across different cultural contexts and time zones while balancing local cultural characteristics with international perspectives?\n\n\nNarrativity in Artistic Creation\n\nHow can artworks resonate with different communities? How can stories and cultural elements establish emotional connections with audiences?\n\n\nProject Management Dilemmas\n\nWhen planning intercontinental projects\, how can we balance diverse demands to ensure success and sustainable development?\n\n\n\n【本場分享適合誰來 Who Should Attend】 \n\n藝術創作者與策展人：希望探索跨國合作的藝術家與策展人。\n教育工作者與文化組織者：對規劃和管理跨國藝術專案感興趣的專業人士。\n創意產業專案管理者：尋求提升跨國專案管理技能的工作者。\n對文化交流感興趣的學生：對文化互動與藝術創作充滿熱情，期待深入學習的學生。\n\n\nArtists and Curators: Creators and curators seeking to explore international collaboration opportunities.\nEducators and Cultural Organizers: Professionals interested in planning and managing transnational artistic projects.\nCreative Industry Project Managers: Those looking to enhance their cross-border project management skills.\nStudents Interested in Cultural Exchange: Students passionate about cultural interaction and artistic creation\, eager to learn more.\n\n【活動資訊 Event Details】 \n時間 Date & Time：2025/1/4 14:30-16:30 \n地點 Venue：Boven 雜誌圖書館 1F \n報名 To apply：https://www.accupass.com/eflow/ticket/2412111103151244489771?utm_campaign=accu_banner&utm_medium=home_north&utm_source=Web \n【活動流程 Event Schedule】 \n14:00 – 14:30 報到 Check-In \n14:30 – 15:15 講座 Lecture \n15:15 – 15:30 Coffee Break \n15:30 – 16:30 工作坊 Workshop \n16:30 – 17:00 自由交流 Networking Session \n【五大分享亮點 Five Key Highlights】 \n\n文化碰撞與啟發：了解如何從歐洲的策展視角看待台灣歷史文化的交融。\n有效的專案策劃：探討從概念到實施的跨洲合作專案管理。\n實踐案例的分享：解析如何將複雜的國際合作項目具體化，並應對跨文化挑戰。\n創意故事與互動：學習如何通過故事提升作品的文化意涵，增強觀眾的參與感。\n成果展示延續性：探討如何有效展示藝術成果，確保專案的持續發展。\n\n\nCultural Collisions and Inspirations\n\nGain insights into the fusion of Taiwanese historical culture through a European curatorial lens.\n\n\nEffective Project Planning\n\nExplore how to manage intercontinental projects\, from concept to implementation.\n\n\nPractical Case Studies\n\nLearn how to concretize complex international collaborations and navigate cross-cultural challenges.\n\n\nCreative Stories and Interaction\n\nUnderstand how storytelling enhances the cultural significance of artworks and boosts audience engagement.\n\n\nSustaining Artistic Outcomes\n\nDiscover ways to effectively showcase artistic achievements and ensure long-term project impact.\n\n\n\n\n（跨國活動工作坊現場照片） \n【關於分享者 About the Speakers】 \n分享人：賴思穎 \n賴思穎是一位藝術式研究與思辯設計的創作者，熱衷於挖掘物件背後的故事。從工業製品到文化人造物，以梳理複雜性為始，溝通為目的，進行著物件的展策。其作品藉由研究、語境化、推測等設計行為，探索社會、個體、與物質文化之間的關係。 \nRising Lai is an artistic researcher and critical designer exploring the narratives behind objects. From industrial products to cultural artifacts\, Rising investigates human creation and curates these stories compellingly. Through design\, they research\, contextualize\, and speculate on the relationships between society\, individuals\, and material culture. \n合作荷蘭藝術家：Lisette Alberti \nLisette Alberti是一位專注於暴力與其政治緩解條件的藝術家與研究者。她的創作探討制度性與直接暴力、集體記憶與正義議題，結合國際關係與新聞學背景，融合理論與實踐。她以政治哲學與廢除主義為基礎，深入解析並解構對暴力與正義的既有觀念。 \nLisette Alberti is an artist-researcher investigating violence and the political conditions of its alleviation. Her practice investigates institutional and direct violence\, collective memory\, and justice. Through her background in International Relations and journalism\, she makes interdisciplinary work merging theory and practice\, building on political philosophy and abolitionism to deconstruct existing ideas of violence and justice.
URL:https://events.mcu.edu.tw/event/%e8%97%9d%e8%a1%93%e7%84%a1%e5%9c%8b%e7%95%8c%ef%bc%9a%e6%8e%a2%e7%b4%a2%e8%b7%a8%e6%b4%b2%e5%90%88%e4%bd%9c%e7%9a%84%e5%af%a6%e8%b8%90%e8%88%87%e7%ae%a1%e7%90%86-navigating-intercontinental-artistic/
LOCATION:Boven 雜誌圖書館\, 大安區復興南路一段107巷5弄18號1樓\, 台北市\, Taiwan
CATEGORIES:ACCUPASS,XD CINEMA
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BEGIN:VEVENT
DTSTART;TZID=Asia/Taipei:20240824T140000
DTEND;TZID=Asia/Taipei:20240824T173000
DTSTAMP:20260530T191958
CREATED:20240820T065225Z
LAST-MODIFIED:20240820T065225Z
UID:10000422-1724508000-1724520600@events.mcu.edu.tw
SUMMARY:跨國行銷工作者小聚，奢牌品味學加場！小聚 八月場 Transnational Marketers Meetup: Luxury Brand Strategy Add-On! August Meetup
DESCRIPTION:跨國行銷工作者 Transnational Marketers \n如果你是在跨國公司工作，平時會對接不同地區的部門溝通，或是你是數位遊牧、常常旅居各地，亦或是你對於跨國工作有興趣，很想多了解，都很適合報名這場聚會。請你不吝分享你的工作經驗，以及給予在坐參朋友如果要踏入你的領域，可以有哪些準備。 \n每個人都會有2分鐘，你可以分享：\n– 你平常工作的內容\n– 某個特別的專案經驗\n– 你最近嚮往的工作規劃、人生狀態\n– 你在的專業和可以幫助到在場朋友的地方 \nIf you work in a multinational company and regularly coordinate with departments across different regions\, or if you’re a digital nomad often traveling to various locations\, or if you’re simply interested in transnational work and want to learn more\, this meetup is for you. Please share your work experiences\, and offer advice to fellow attendees who might be looking to enter your field. \nEach participant will have 2 minutes to share: \n\nThe nature of your daily work\nA unique project experience\nYour recent career or life aspirations\nYour area of expertise and how it can benefit others at the event\n\n奢侈品策略 Luxury Brand Strategy \n這次主題承接每一次都會聊到的奢侈品牌策略，我們會多聊一塊：精品中明星商品的設計、變革和行銷操作。從經典款出發，延伸到奢牌的大眾消費性商品的策略。同時我們也做「奢侈品牌策略健檢」：看看你的品牌、你所屬的公司、或是你在操作的商品品牌，能否採用奢侈品策略，達成更好的顧客體驗及品牌溢價。 \nContinuing the recurring theme of luxury brand strategy\, this time we’ll delve deeper into the design\, transformation\, and marketing tactics of star products within luxury brands. We’ll start with classic items and expand into the mass-market consumer strategies of luxury brands. Additionally\, we’ll conduct a “Luxury Brand Strategy Health Check” to evaluate whether your brand\, company\, or product can adopt luxury strategies to enhance customer experience and brand value. \nMark和Kim小聚悄悄話 Mark and Kim’s Meetup Insights \n我們是主辦人M&K，很開心八月又能和大家相遇，連續舉辦好多場，聚集了數十種職業別的朋友，下一步我們來聊跨國工作，歡迎來認識新朋友，帶回滿滿乾貨！ \nWe\, M & K\, the organizers\, are thrilled to meet everyone again in August. After hosting many sessions with friends from various professions\, we’re excited to discuss transnational work next. Join us to meet new friends and take home plenty of practical insights! \n \n活動資訊 Event Details \n時間 Date & Time：2024/8/24（六 Saturday）14:00-17:30 \n地點 Venue：小樹屋（報名後請務必在活動前兩天確認信件。 Please check your email two days before the event for the exact address.） \n人數限制 Attendance Limit：小場制有人數上限，敬請提早報名！ This is a small event with limited capacity\, so please register early! \n活動流程 Event Schedule \n14:00 – 14:30  自我介紹認識彼此 Introductions and getting to know each other \n14:30 – 15:40  工作場景分享 Sharing work scenarios \n15:40 – 15:50  Break \n15:50 – 16:50  奢侈品策略健檢 Luxury Brand Strategy Health Check \n16:50 – 17:10  自由交流、聊天時間 Free networking and chat time \n本場小聚適合誰來 Who Should Attend \n小聚適合以下幾種人參與 This meetup is ideal for \n\n本身在做行銷、創意類型、品牌相關工作的主管\n在創業、開發產品的老闆或產品人\n對品牌策略有高度興趣的實戰家\n想要認識一群知識型朋友的人\n想要學習如何累積品牌敏感度的人\n\n\nMarketing\, creative\, or brand-related managers\nEntrepreneurs or product developers\nBrand strategy enthusiasts\nThose looking to meet knowledge-driven friends\nIndividuals wanting to learn how to develop brand sensitivity\n\n活動價格 Fee \n個人票 Individual Ticket：NT$700 \n雙人團購票 Pair Ticket：NT$1\,300 \n報名 To apply：https://www.accupass.com/eflow/ticket/2406271709474469845220?utm_campaign=accu_banner&utm_medium=home_north&utm_source=Web \n關於XD CINEMA體驗設計電影院 About XD CINEMA \n我們聊不常為人所知的人性洞察、為商業、品牌、個人體驗藏入亮點。你可以在這裡找到體驗思維的各種應用方法，以及企業品牌案例。目前案例包括PINKOI、COSTCO、麥當勞、動漫內容巧思、逛街體驗、策展企劃過程、自己的人生使用說明書、百貨公司、……等，從私人公司到個人生活的體驗思維應用場景通通涵蓋。 \nWe explore lesser-known human insights and infuse them into business\, brand\, and personal experiences. Here\, you can find various applications of experience thinking and corporate branding cases\, including PINKOI\, COSTCO\, McDonald’s\, anime content ideas\, shopping experiences\, exhibition planning processes\, personal life manuals\, department stores\, and more. Our scope ranges from private companies to personal life experience scenarios. \n關於The Curators策展人們 About The Curators \n一群策展愛好者的共創平台，讓大家看見體驗的更多可能性。在這裡，我們創造 1. 多樣的策展視角與評論 （案例分享） 2. 策展、活動企劃課程學習 3. 策展愛好者交流小聚 \nThe Curators策展人們是一個「遊戲化體驗」的內容策展團隊；我們相信有趣、有互動感的展覽活動，最能帶給觀眾深刻印象，團隊為品牌打造專業展區、攤位、展場空間等，也製作農村、身心障礙議題的家庭親子體驗。實際服務項目包括線下活動、展場設計與製作、體驗劇本企劃、教育課程設計，也製作品牌沉浸式展覽、數位行銷、內容行銷等，協助品牌從創意到落地執行的完整規劃。 \nA co-creation platform for exhibition enthusiasts\, showcasing the vast possibilities of experiential design. We create diverse exhibition perspectives and critiques\, offer courses in exhibition and event planning\, and host meetups for exhibition lovers. The Curators believe in fun\, interactive exhibitions that leave a lasting impression. We offer professional exhibition areas\, booths\, and spaces for brands\, as well as create family-friendly experiences on rural and disability topics. Our services include offline events\, exhibition design and production\, experience scriptwriting\, educational course design\, and immersive brand exhibitions\, helping brands from creative concepts to execution. \n📣聚會小叮嚀 Meetup Reminders \n1. 根據活動通規定，活動前八天開始不能退票！ \n2. 請各位注意，當您參與此活動及表示同意授權活動方、「XD CINEMA」、「The Curators」具有本次活動的錄影、後製、影片展出的權利，包括肖像權、作品的著作權、著作財產權。 \n3. 本活動為實體活動，配合疫情政策及參加者權益，若身體體溫超過37.5度者，不得進入會場。 \n\nAccording to event policies\, no refunds will be issued within eight days before the event.\nBy participating in this event\, you agree to grant “XD CINEMA” and “The Curators” the right to record\, edit\, and display video footage of the event\, including rights to your likeness\, works\, and intellectual property.\nThis is a physical event. To ensure everyone’s safety\, attendees with a body temperature exceeding 37.5°C will not be permitted entry.
URL:https://events.mcu.edu.tw/event/%e8%b7%a8%e5%9c%8b%e8%a1%8c%e9%8a%b7%e5%b7%a5%e4%bd%9c%e8%80%85%e5%b0%8f%e8%81%9a%ef%bc%8c%e5%a5%a2%e7%89%8c%e5%93%81%e5%91%b3%e5%ad%b8%e5%8a%a0%e5%a0%b4%ef%bc%81%e5%b0%8f%e8%81%9a-%e5%85%ab%e6%9c%88/
LOCATION:小樹屋\, 中山區民權西路20號\, 台北市\, Taiwan
CATEGORIES:ACCUPASS,XD CINEMA
ATTACH;FMTTYPE=image/png:https://events.mcu.edu.tw/wp-content/uploads/2024/08/27-1.png
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