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DTSTART;TZID=Asia/Taipei:20240806T083000
DTEND;TZID=Asia/Taipei:20240806T173000
DTSTAMP:20260417T073529
CREATED:20240603T064040Z
LAST-MODIFIED:20240603T064040Z
UID:10000305-1722933000-1722965400@events.mcu.edu.tw
SUMMARY:2024 台灣行銷年會 Taiwan Marketing Conference
DESCRIPTION:台灣網路產業最大年度盛事，第七屆《台灣行銷年會》即將在8/6盛大舉辦。一次邀集在眾多不同領域具有影響力的大神級業內人士。齊聚一堂探討關於自媒體、永續環保、品牌打造、峰值體驗和策展行銷的熱門議題。現場不藏私獨家分享心法與實務經驗。看他們是如何透過創意的思維、嶄新的手法，發揮影響力。更多行銷思路的突破與創新，都在今年的《台灣行銷年會》。立即報名，與來自全台各地的行銷人一同相聚！ \nTaiwan’s largest annual event in the internet industry\, the 7th Annual Taiwan Marketing Conference\, is set to take place on August 6. This grand event will gather influential industry leaders from various fields to discuss hot topics such as social media\, sustainable environment\, brand building\, peak experiences\, and event marketing. Experts will share their exclusive insights and practical experiences\, revealing how they leverage creative thinking and innovative methods to make an impact. Join us at this year’s Taiwan Marketing Conference to discover breakthroughs and innovations in marketing strategies. Register now to connect with marketers from all over Taiwan! \n活動資訊 Event Information \n售票結束 Ticket Sales End：2024/08/05（一 Monday） \n售票網頁 Ticket Purchase Website：https://www.taiwansocialmarketing.com/?fbclid=IwZXh0bgNhZW0CMTAAAR1ZEKzt7Lhekp-2I1AqBvIUDQc1EZy3zjaLfaXDHLuw3gsf7ilJPLqAtro_aem_AbEG2ycwTSMIpVWgRM0XQ9jrpMmSMSj6IeIOao3vjMiCLaNuufvA5Gglf9eyRbmsTHtoqI3qQwrIZcrZp6eYilmP \n入場方式 Entry Method：繳費完成後，將收到含電子票券 (QR Code)，活動當天憑電子票券（或輸出紙本）進行報到。 After completing the payment\, you will receive an electronic ticket (QR Code). Please present the electronic ticket (or a printed copy) for check-in on the event day. \n退票須知 Refund Policy：退票須於 2024/07/17（三）以前辦理。並將會酌收10%手續費。 Refund requests must be processed by July 17\, 2024 (Wednesday). A 10% handling fee will be charged. \n活動聯絡 Contact Information：02-26272488 胡小姐 Ms Hu（週一至週五 Monday – Friday 10:00 – 17:00） \n注意事項 Important Notes：場內禁止飲食，館方有設置飲水機，歡迎自備環保杯使用，主辦單位也將提供瓶裝水。 No food or drinks are allowed inside the venue. Water dispensers will be available\, and attendees are encouraged to bring reusable cups. Bottled water will also be provided by the organizers.
URL:https://events.mcu.edu.tw/event/2024-%e5%8f%b0%e7%81%a3%e8%a1%8c%e9%8a%b7%e5%b9%b4%e6%9c%83-taiwan-marketing-conference/
LOCATION:台北國際會議中心\, 信義路五段1號\, 台北市\, Taiwan
CATEGORIES:台灣行銷年會
ATTACH;FMTTYPE=image/png:https://events.mcu.edu.tw/wp-content/uploads/2024/06/48.png
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DTSTART;TZID=Asia/Taipei:20240824T140000
DTEND;TZID=Asia/Taipei:20240824T173000
DTSTAMP:20260417T073529
CREATED:20240820T065225Z
LAST-MODIFIED:20240820T065225Z
UID:10000422-1724508000-1724520600@events.mcu.edu.tw
SUMMARY:跨國行銷工作者小聚，奢牌品味學加場！小聚 八月場 Transnational Marketers Meetup: Luxury Brand Strategy Add-On! August Meetup
DESCRIPTION:跨國行銷工作者 Transnational Marketers \n如果你是在跨國公司工作，平時會對接不同地區的部門溝通，或是你是數位遊牧、常常旅居各地，亦或是你對於跨國工作有興趣，很想多了解，都很適合報名這場聚會。請你不吝分享你的工作經驗，以及給予在坐參朋友如果要踏入你的領域，可以有哪些準備。 \n每個人都會有2分鐘，你可以分享：\n– 你平常工作的內容\n– 某個特別的專案經驗\n– 你最近嚮往的工作規劃、人生狀態\n– 你在的專業和可以幫助到在場朋友的地方 \nIf you work in a multinational company and regularly coordinate with departments across different regions\, or if you’re a digital nomad often traveling to various locations\, or if you’re simply interested in transnational work and want to learn more\, this meetup is for you. Please share your work experiences\, and offer advice to fellow attendees who might be looking to enter your field. \nEach participant will have 2 minutes to share: \n\nThe nature of your daily work\nA unique project experience\nYour recent career or life aspirations\nYour area of expertise and how it can benefit others at the event\n\n奢侈品策略 Luxury Brand Strategy \n這次主題承接每一次都會聊到的奢侈品牌策略，我們會多聊一塊：精品中明星商品的設計、變革和行銷操作。從經典款出發，延伸到奢牌的大眾消費性商品的策略。同時我們也做「奢侈品牌策略健檢」：看看你的品牌、你所屬的公司、或是你在操作的商品品牌，能否採用奢侈品策略，達成更好的顧客體驗及品牌溢價。 \nContinuing the recurring theme of luxury brand strategy\, this time we’ll delve deeper into the design\, transformation\, and marketing tactics of star products within luxury brands. We’ll start with classic items and expand into the mass-market consumer strategies of luxury brands. Additionally\, we’ll conduct a “Luxury Brand Strategy Health Check” to evaluate whether your brand\, company\, or product can adopt luxury strategies to enhance customer experience and brand value. \nMark和Kim小聚悄悄話 Mark and Kim’s Meetup Insights \n我們是主辦人M&K，很開心八月又能和大家相遇，連續舉辦好多場，聚集了數十種職業別的朋友，下一步我們來聊跨國工作，歡迎來認識新朋友，帶回滿滿乾貨！ \nWe\, M & K\, the organizers\, are thrilled to meet everyone again in August. After hosting many sessions with friends from various professions\, we’re excited to discuss transnational work next. Join us to meet new friends and take home plenty of practical insights! \n \n活動資訊 Event Details \n時間 Date & Time：2024/8/24（六 Saturday）14:00-17:30 \n地點 Venue：小樹屋（報名後請務必在活動前兩天確認信件。 Please check your email two days before the event for the exact address.） \n人數限制 Attendance Limit：小場制有人數上限，敬請提早報名！ This is a small event with limited capacity\, so please register early! \n活動流程 Event Schedule \n14:00 – 14:30  自我介紹認識彼此 Introductions and getting to know each other \n14:30 – 15:40  工作場景分享 Sharing work scenarios \n15:40 – 15:50  Break \n15:50 – 16:50  奢侈品策略健檢 Luxury Brand Strategy Health Check \n16:50 – 17:10  自由交流、聊天時間 Free networking and chat time \n本場小聚適合誰來 Who Should Attend \n小聚適合以下幾種人參與 This meetup is ideal for \n\n本身在做行銷、創意類型、品牌相關工作的主管\n在創業、開發產品的老闆或產品人\n對品牌策略有高度興趣的實戰家\n想要認識一群知識型朋友的人\n想要學習如何累積品牌敏感度的人\n\n\nMarketing\, creative\, or brand-related managers\nEntrepreneurs or product developers\nBrand strategy enthusiasts\nThose looking to meet knowledge-driven friends\nIndividuals wanting to learn how to develop brand sensitivity\n\n活動價格 Fee \n個人票 Individual Ticket：NT$700 \n雙人團購票 Pair Ticket：NT$1\,300 \n報名 To apply：https://www.accupass.com/eflow/ticket/2406271709474469845220?utm_campaign=accu_banner&utm_medium=home_north&utm_source=Web \n關於XD CINEMA體驗設計電影院 About XD CINEMA \n我們聊不常為人所知的人性洞察、為商業、品牌、個人體驗藏入亮點。你可以在這裡找到體驗思維的各種應用方法，以及企業品牌案例。目前案例包括PINKOI、COSTCO、麥當勞、動漫內容巧思、逛街體驗、策展企劃過程、自己的人生使用說明書、百貨公司、……等，從私人公司到個人生活的體驗思維應用場景通通涵蓋。 \nWe explore lesser-known human insights and infuse them into business\, brand\, and personal experiences. Here\, you can find various applications of experience thinking and corporate branding cases\, including PINKOI\, COSTCO\, McDonald’s\, anime content ideas\, shopping experiences\, exhibition planning processes\, personal life manuals\, department stores\, and more. Our scope ranges from private companies to personal life experience scenarios. \n關於The Curators策展人們 About The Curators \n一群策展愛好者的共創平台，讓大家看見體驗的更多可能性。在這裡，我們創造 1. 多樣的策展視角與評論 （案例分享） 2. 策展、活動企劃課程學習 3. 策展愛好者交流小聚 \nThe Curators策展人們是一個「遊戲化體驗」的內容策展團隊；我們相信有趣、有互動感的展覽活動，最能帶給觀眾深刻印象，團隊為品牌打造專業展區、攤位、展場空間等，也製作農村、身心障礙議題的家庭親子體驗。實際服務項目包括線下活動、展場設計與製作、體驗劇本企劃、教育課程設計，也製作品牌沉浸式展覽、數位行銷、內容行銷等，協助品牌從創意到落地執行的完整規劃。 \nA co-creation platform for exhibition enthusiasts\, showcasing the vast possibilities of experiential design. We create diverse exhibition perspectives and critiques\, offer courses in exhibition and event planning\, and host meetups for exhibition lovers. The Curators believe in fun\, interactive exhibitions that leave a lasting impression. We offer professional exhibition areas\, booths\, and spaces for brands\, as well as create family-friendly experiences on rural and disability topics. Our services include offline events\, exhibition design and production\, experience scriptwriting\, educational course design\, and immersive brand exhibitions\, helping brands from creative concepts to execution. \n📣聚會小叮嚀 Meetup Reminders \n1. 根據活動通規定，活動前八天開始不能退票！ \n2. 請各位注意，當您參與此活動及表示同意授權活動方、「XD CINEMA」、「The Curators」具有本次活動的錄影、後製、影片展出的權利，包括肖像權、作品的著作權、著作財產權。 \n3. 本活動為實體活動，配合疫情政策及參加者權益，若身體體溫超過37.5度者，不得進入會場。 \n\nAccording to event policies\, no refunds will be issued within eight days before the event.\nBy participating in this event\, you agree to grant “XD CINEMA” and “The Curators” the right to record\, edit\, and display video footage of the event\, including rights to your likeness\, works\, and intellectual property.\nThis is a physical event. To ensure everyone’s safety\, attendees with a body temperature exceeding 37.5°C will not be permitted entry.
URL:https://events.mcu.edu.tw/event/%e8%b7%a8%e5%9c%8b%e8%a1%8c%e9%8a%b7%e5%b7%a5%e4%bd%9c%e8%80%85%e5%b0%8f%e8%81%9a%ef%bc%8c%e5%a5%a2%e7%89%8c%e5%93%81%e5%91%b3%e5%ad%b8%e5%8a%a0%e5%a0%b4%ef%bc%81%e5%b0%8f%e8%81%9a-%e5%85%ab%e6%9c%88/
LOCATION:小樹屋\, 中山區民權西路20號\, 台北市\, Taiwan
CATEGORIES:ACCUPASS,XD CINEMA
ATTACH;FMTTYPE=image/png:https://events.mcu.edu.tw/wp-content/uploads/2024/08/27-1.png
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