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DTSTART;TZID=Asia/Taipei:20250605T193000
DTEND;TZID=Asia/Taipei:20250612T213000
DTSTAMP:20260417T080515
CREATED:20250513T041108Z
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UID:10001087-1749151800-1749763800@events.mcu.edu.tw
SUMMARY:藝術行政專業系列課程 Professional Art Administration Series Courses
DESCRIPTION:視覺藝術如何在現今社會發揮並運用藝術影響力，關鍵在於各專業領域的合作。而在藝術創作與展演中扮演至關重要，影響成敗的角色，正是「藝術行政」。 \n2023年底，視盟於「視覺藝術永續發展策略」圓桌會議中，提出「四年共造計畫」與「四年關鍵計畫」，其中的「人才團隊發展計畫」正是系統性培育藝術行政人才的重要一步。視盟將結合春之文化基金會的支持，開展以專業藝術行政課程結合實務演練的培育計畫，期望產業生態鏈能更加堅強。 \n藝術行政是一門講求高度專業的工作。在不同專案中，藝術行政可能同時扮演甲方、乙方，甚至丙方的角色。除了例行的預算核銷，還要處理繁雜庶務、臨時突發狀況，甚至承擔決策壓力下攸關全局的判斷責任。 \n如何在行政層面展現專業？如何與藝術家、展演團隊有效溝通，策劃出精彩活動？如何在有限資源中確保展演品質？這些細節正是藝術行政展現價值的關鍵。 \n為此，視盟推出藝術行政專業系列實體課程，首波包括6/5（四）「專案執行經驗談」與6/12（四）「展場佈展實務解析」兩門課，協助學員深化知識與技能。後續推出的課程，將更全面地關注視覺藝術生態，培育更多藝術行政人才，敬請持續關注！ \nHow can visual art exert its influence in today’s society? The key lies in cross-disciplinary collaboration. One essential\, often decisive role in art creation and exhibition is Art Administration. \nAt the end of 2023\, during the “Sustainable Development Strategy for Visual Arts” roundtable\, the Association of the Visual Arts in Taiwan (AVAT) proposed the “Four-Year Co-Creation Plan” and the “Four-Year Key Plan”. Among these\, the Talent and Team Development Program is a vital step in the systematic cultivation of art administration professionals. With support from the Spring Foundation\, AVAT is launching a training initiative that combines professional coursework with hands-on experience\, aiming to strengthen the industry’s ecosystem. \nArt administration is a highly professional discipline. In various projects\, art administrators may play the roles of commissioner\, contractor or even third-party coordinator. In addition to handling budgets and logistics\, they must address unexpected situations and sometimes make critical decisions under pressure. \nHow does one demonstrate professionalism in administration? How can one communicate effectively with artists and performance teams to organize outstanding events? How can one maintain high production quality within limited resources? These practical challenges are precisely where art administrators shine. \nTo answer these needs\, AVAT is launching a professional in-person course series on art administration. The first two sessions are: \n\n\nJune 5 (Thu): Project Execution: Experience Sharing \n\n\nJune 12 (Thu): Practical Approaches to Exhibition Installation \n\n\nThese sessions are designed to help learners deepen their knowledge and skills. More courses will follow\, with a broader focus on the visual arts ecosystem\, cultivating a new generation of art administration professionals. Stay tuned! \n▌課程資訊 Course Details ▌ \n專案執行經驗談\n本課程將從藝術行政的觀點切入，探討在公共藝術專案中擔任「專案管理」角色的實務經驗，亦即在執行案子的過程中，所面對的挑戰與關鍵議題。\n課程內容將涵蓋： \n\n公共藝術專業服務的工作範疇與執行流程\n相關法規與實務操作中的注意事項\n作為藝術家或策劃單位的在地代表，於專案管理中常見的困難與解法\n\n註：本課程不著重於藝術創作與作品製作部分，適合對公共藝術行政、專案執行有興趣，或正面臨相關實務需求的學員參加。 \n展場佈展實務解析\n在畫廊、博物館等展場工作時，經常會看到燈光技術人員進出，但你知道燈光設計和現場執行的細節嗎？\n本課程專為藝術行政工作者設計，聚焦於燈光技術人員進場時，藝文行政應注意布展燈光、展場燈光動線安全與協調部分、場地方之燈具硬體器材解說等執行，幫助你在展覽現場更有效溝通與協調。 \n註：本課程著重於建立與專業燈光技術人員工作時的正確認知與合作概念，讓藝術行政人員在配合時更專業、有信心。 \nProject Execution: Experience SharingThis course provides insights from the perspective of art administration\, specifically focusing on the role of project management in public art projects—addressing real-world challenges and key issues encountered during execution.Topics include: \n\n\nScope of work and execution process in public art professional services \n\n\nRelevant regulations and practical considerations \n\n\nCommon challenges and solutions when serving as the local representative for artists or curatorial teams \n\n\nNote: This course does not focus on artistic creation or production. It is suitable for those interested in public art administration\, project management or with related practical needs. \nPractical Approaches to Exhibition InstallationHave you ever noticed lighting technicians moving through galleries and museums? Do you understand the intricacies behind lighting design and implementation?This course is tailored for art administrators\, focusing on how to coordinate with lighting professionals on-site. It will cover exhibition lighting considerations\, safe and functional lighting pathways\, and hardware equipment provided by the venue—helping participants communicate and collaborate effectively during installations. \nNote: This course emphasizes developing a professional understanding and cooperation model with lighting technicians to improve confidence and competence in the field. \n▌日期時間 Dates & Times ▌ \n1. 專案執行經驗談：6/5（四）19:30-21:30（19:00開始入場） \n2. 展場佈展實務解析：6/12（四）19:30-21:30（19:00開始入場） \n\n\nProject Execution: Experience SharingJune 5 (Thu)\, 19:30–21:30 (Doors open at 19:00) \n\n\nPractical Approaches to Exhibition InstallationJune 12 (Thu)\, 19:30–21:30 (Doors open at 19:00) \n\n\n▌主辦單位 Organizer ▌ \n視盟（AVAT : ​ Association of the Visual Arts in Taiwan） \n「社團法人台灣視覺藝術協會」是一個非營利組織，又稱「視覺藝術聯盟」，簡稱「視盟」。自1999年成立至今，以服務藝術社群為主要宗旨。 \n多年來，視盟致力於開發並整合視覺藝術環境現有資源，監督政府文化政策，支持或規劃相關視覺藝術與創新計畫，為個人、團體和機構提供專業諮詢，組織或貢獻各種專業。透過規劃展覽、講座活動，並推動國際交流計畫，進行社區及藝術教育，與建置資料庫等多項內容，促進藝術的參與和教育，鼓勵擴展藝術交流與對話。 \n作為台灣歷史悠久的非營利視覺藝術組織之一，視盟積極探索與國際各地視覺藝術組織的交流機會。逐步建構台灣在當代藝術語境中的獨特語彙，以持續拓展台灣在全球藝術生態的影響力。視盟期望藉由對各地藝術組織經營模式的研究，創造未來合作的契機，並將國際資源與國內社群共享。 \nAVAT is a nonprofit organization also known as the Taiwan Visual Arts Association\, established in 1999. Dedicated to serving the art community\, AVAT works to integrate existing visual arts resources\, monitor government cultural policies\, support and develop artistic and innovative programs\, and offer professional consultation to individuals\, groups and institutions. \nOver the years\, AVAT has organized exhibitions\, lectures\, international exchanges\, community outreach\, arts education\, and built digital archives to promote artistic participation and dialogue. As one of Taiwan’s longest-standing visual arts NGOs\, AVAT actively engages in international collaboration\, aiming to shape a unique Taiwanese voice in the global contemporary art scene and expand its global impact. By studying operational models of overseas organizations\, AVAT seeks to create future collaborations and share international resources with the local community. \n▌贊助單位 Sponsor ▌ \n春之文化基金會（Spring Foundation）\n春之文化基金會自1999年成立以來，致力於促進台灣現當代藝術的發展，積極回應社會需求，並以在地資源連結與國際對話為宗旨，拓展國內藝術與文化的視野。基金會長期支持並推動藝術創作、展覽、講座、研究與教育等活動，成為台灣藝術推廣的重要力量。\n​\n「春之講堂」是基金會持續推動當代藝術交流的平台之一，源於由春之文化基金會與台北當代藝術館合作開辦的春之當代夜。「春之講堂」重視當代藝術知識的普及與推廣，透過一系列講座，探討多元且豐富的議題，涵蓋藝術評論、藝術創作、策展實踐、藝術史、博物館發展以及建築與城市研究等。透過知識的分享，促進藝術生態的再生產，推動社會各界對當代藝術的關注與理解。 \nEstablished in 1999\, the Spring Foundation is committed to advancing contemporary and modern art in Taiwan. It responds to societal needs by connecting local resources with international dialogue and broadening the horizons of Taiwan’s art and culture. The foundation supports and promotes art creation\, exhibitions\, lectures\, research and education—becoming a vital force in the development of Taiwan’s art scene. \nThe “Spring Lecture Series”\, one of its ongoing initiatives\, evolved from the “Spring Contemporary Nights” in partnership with the Museum of Contemporary Art\, Taipei. The series promotes public access to contemporary art knowledge through lectures on a wide range of topics including art criticism\, creative practices\, curatorial studies\, art history\, museum development\, and architectural and urban research. It aims to regenerate the artistic ecosystem and foster public understanding and engagement with contemporary art. \n▌報名資訊 Registration ▌ \nhttps://www.accupass.com/eflow/ticket/2505070413133879590060 \n▌注意事項 Notes ▌ \n✦ 主辦單位保留隨時調整或終止本活動的權利，最新資訊請以視盟粉絲頁面或信件公告為準，恕不另行通知。 \n✦ 主辦單位僅提供捐款證明。 \n✦ The organizer reserves the right to adjust or cancel the event. Please refer to AVAT’s official Facebook or email announcements for the latest updates. No separate notifications will be issued.✦ Only donation receipts will be provided.
URL:https://events.mcu.edu.tw/event/%e8%97%9d%e8%a1%93%e8%a1%8c%e6%94%bf%e5%b0%88%e6%a5%ad%e7%b3%bb%e5%88%97%e8%aa%b2%e7%a8%8b-professional-art-administration-series-courses/
LOCATION:台灣視覺藝術協會\, 新生北路三段82號B1\, 台北市\, Taiwan
CATEGORIES:ACCUPASS,視盟
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Taipei:20250619T193000
DTEND;TZID=Asia/Taipei:20250619T210000
DTSTAMP:20260417T080515
CREATED:20250606T053508Z
LAST-MODIFIED:20250606T053508Z
UID:10001288-1750361400-1750366800@events.mcu.edu.tw
SUMMARY:如何用Canva做出高轉換的Landing Page？ How to Create a High-Converting Landing Page with Canva?
DESCRIPTION:1.5小時實戰課 1.5-Hour Hands-On Workshop｜帶你從零到一設計出吸睛又具說服力的產品頁面 From Zero to Eye-Catching\, Persuasive Product Pages \n身為行銷企劃人員，你是否常因為設計資源不足，得花大量時間與美工部門溝通？ \n又或是急需一個美觀、專業、能讓客戶立即買單的Landing Page，卻不知如何開始？ \n這堂課將帶你 一步步實作，學會運用Canva快速設計具轉換力的產品頁面，讓你不必依賴設計師，也能打造出令人驚艷的行銷頁面！ \nAs a marketing planner\, do you often find yourself spending excessive time communicating with the design team due to a lack of design resources? \nOr perhaps you urgently need a beautiful\, professional landing page that convinces customers to take action—but don’t know where to start? \nThis course will guide you step-by-step through the process of using Canva to quickly design a high-converting product landing page. No need to rely on designers—you’ll learn how to craft impressive marketing pages all by yourself! \n➢ 課程特色 Course Highlights \n清晰的頁面架構：解析成功Landing Page的關鍵，讓內容有層次、有吸引力。 \nCanva模板設計技巧：掌握 版面配置、顏色搭配、字體選擇，做出高質感設計！ \n簡單網站架構實作：學會如何將Canva設計轉化為實際可用的Landing Page。 \n即學即用｜全程實作：課堂內即時操作，帶你直接做出屬於自己的Landing Page！ \n完整示範腳本：課中透過完整的案例示範，學員可邊學邊做，回去即能獨立完成！ \n15分鐘Q&A互動：即時解答你的問題，確保學完就能實戰應用。 \nClear Page Structure: Learn the key elements of a successful landing page\, making your content organized and compelling. \nCanva Template Design Skills: Master layout\, color matching and typography to create stunning visuals. \nSimple Website Implementation: Discover how to turn your Canva designs into functional landing pages. \nImmediate Application｜Fully Hands-On: Follow along in real time and build your own landing page during class. \nComplete Demo Scripts: Real case demonstrations will help you learn by doing—so you can complete your page independently afterward. \n15-Minute Q&A: Get real-time answers to ensure you’re ready to apply the skills immediately. \n➢ 適合對象 Ideal For \n行銷企劃、社群經營者 —— 需要快速製作高質感產品介紹頁、銷售頁 \n企業主、創業者 —— 需要設計高轉換Landing Page，但無法等待設計師 \n自由接案者、個人品牌經營者 —— 想提升視覺行銷能力，讓品牌頁面更專業 \nMarketing Planners / Social Media Managers – Who need to quickly create quality product/sales pages. \nBusiness Owners / Entrepreneurs – Who want high-converting landing pages but can’t wait on designers. \nFreelancers / Personal Brand Builders – Looking to enhance visual marketing skills for more professional brand pages. \n➢ 課程日期 Class Date \n6/19（四 Thur）19:30-21:00 \n課程費用 Fee NT$1\,900 \n不再苦等設計部門，1.5小時學會Canva Landing Page設計，立即報名，讓你的行銷頁面更具吸引力與轉換力！ \nStop waiting on the design department. Learn how to design landing pages in just 1.5 hours with Canva! Sign up now to make your marketing pages more attractive and conversion-driven. \n➢ 收費說明 Payment Notes \n-本課程透過ACCUPASS代收費用，未委託開立發票。 \n-如需發票，請在付款前與主辦單位聯繫。 \n-透過ACCUPASS報名人如需退票，需登入ACCUPASS申辦退票，ACCUPASS將向申辦人收取10%手續費用。 \n-報名人須於票券有效日開始前8天（票券效期開始日起算）辦理申請，逾期恕不受理。 \n\n\nThis course collects payments via ACCUPASS; no official invoices will be issued unless requested. \n\n\nIf you require an invoice\, please contact the organizer before making payment. \n\n\nRefunds must be requested through ACCUPASS and are subject to a 10% processing fee. \n\n\nRefunds must be requested at least 8 days before the course start date; late requests will not be accepted. \n\n\n報名 To apply：https://www.accupass.com/eflow/ticket/2503240239011763569013 \n➢ 上課方式 Class Format \nZOOM線上直播課。 \n上課前三天，會透過email寄發上課通知。 \nZOOM Live Online SessionA class reminder and access link will be sent via email 3 days before the course. \n➢ 更多聯絡方式 Contact Information \n▌納帝思商學院官方Line帳號 Nadis Official Line \n會有專人為您服務。 \nA dedicated staff member will assist you. \n➢ 講師介紹 About the Instructor \n課程將由Tera老師擔任講師。Tera現任納帝思商學院的Excel商業資料分析師、Canva平面設計講師及課務總監，同時也是納帝思管顧公司的資料結構工程師和資料管理師。憑藉多年於納帝思商學院的學習經驗，Tera不僅將學院知識靈活應用於工作和生活中，更在短短三年內大幅拓展職涯版圖，在Excel、Canva、網頁設計及行政管理領域積累了豐富的實戰經驗。她以自學精神不斷精進，並在兼職接案和斜槓中累積收入，成為職場多元發展的典範。 \nTera老師擅長將複雜的技術內容深入淺出，經過實戰的技巧分享讓學員能迅速上手、即學即用，是一位兼具實務經驗與教學專業的講師。這堂課將透過她的引導，帶領學員掌握具體技巧，進一步提升職場競爭力。 \nThis course will be led by Tera\, an instructor at Nadis\, specializing in Excel data analysis\, Canva graphic design and curriculum management. She is also a data structure engineer and data manager at Nadis Consulting. With years of experience at the academy\, Tera has applied her knowledge to both her career and daily life\, significantly expanding her career path in just three years. She has built solid experience in Excel\, Canva\, web design and administrative management through freelance work and side projects. \nTera is known for her ability to break down complex technical concepts into clear\, actionable steps. Her practical and hands-on teaching style helps students quickly grasp and apply skills\, making her a standout instructor with both industry and educational experience. In this course\, she will guide students to master essential techniques and elevate their professional edge. \n➢ 相關網站 Related Website \n▌納帝思商學院官網 Nadis Official Website
URL:https://events.mcu.edu.tw/event/%e5%a6%82%e4%bd%95%e7%94%a8canva%e5%81%9a%e5%87%ba%e9%ab%98%e8%bd%89%e6%8f%9b%e7%9a%84landing-page%ef%bc%9f-how-to-create-a-high-converting-landing-page-with-canva/
LOCATION:線上 Online
CATEGORIES:ACCUPASS,納帝思商學院
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BEGIN:VEVENT
DTSTART;TZID=Asia/Taipei:20250624T190000
DTEND;TZID=Asia/Taipei:20250703T213000
DTSTAMP:20260417T080515
CREATED:20250603T082552Z
LAST-MODIFIED:20250603T082552Z
UID:10001267-1750791600-1751578200@events.mcu.edu.tw
SUMMARY:藝思塾 Yisi Shu Academy｜4堂課帶你搞懂 藝文社群經營 Mastering Cultural Community Management in 4 Sessions
DESCRIPTION:廣藝基金會致力於台灣劇場藝術發展，透過鼓勵與推廣創作、結合科技與表演藝術、促進兩岸文化交流、人才發展，力挺表演團隊。而一部叫好叫座的經典演出需要製作、技術、行銷團隊合力完成。藝思塾以「培養敬業態度、獨立作業的『劇場千里馬』」為職志，打造充滿能量的人才資料庫，創造長久運營的表演藝術環境。 \n藝思塾過去曾以劇場行銷與數位行銷為題開設講座與課程，這一次，我們決定聚焦在每一位文化工作者都繞不開的關鍵能力——社群經營。 \n從團隊品牌到演員個人、從作品推廣到幕後設計師，現代創作者早已無法脫離社群平台的舞台。但當平台規則變動迅速、演算法難以捉摸，我們經常陷入：「這樣發對嗎？為什麼這篇貼文特別多人看？」的循環。 \n這堂課希望幫助你跳脫憑直覺經營的方式，從實務與邏輯出發，建立一套系統化的社群操作思維。內容涵蓋社群經營與策略思維、AI工具運用與社群內容素材規劃、藝文產業的社群行銷與數位廣告策略、藝文社群短影音實戰，用四堂精實課程帶你打通社群經營的關鍵脈絡。 \n本課程特別邀請三位橫跨實務與教學現場的專業講師，共同帶領你掌握社群經營的全貌。由具有18年行銷實戰經驗的「社群戰略操盤手」詹子慧老師擔任總導師，帶你從品牌定位出發，建立清晰的內容策略；短影音課程則由「影像敘事導演」王康子瑋老師授課，融合美感與敘事，讓你即使是初學者也能創作出有風格的影片；數位投放與數據分析部分，則由「數位行銷策略顧問」陳雅萱老師帶領，教你讀懂數字、精準投放，把內容推給對的人。 \n無論你是正在經營劇場品牌、文化團隊，還是身為自由創作者、行銷工作者，這門課都將是你重新整理思緒、升級社群力的起點。 \nQuanta Arts Foundation is dedicated to the development of theater arts in Taiwan. Through encouraging and promoting creative works\, integrating technology with performing arts\, fostering cross-strait cultural exchanges\, and talent development\, the foundation robustly supports performing arts groups. A successful and acclaimed performance requires the collaborative efforts of production\, technical and marketing teams. Art Thinking Workshop aims to cultivate dedicated and independent “theater talents”\, building a dynamic talent database and creating a sustainable performing arts environment. \nPreviously\, the workshop has offered lectures and courses on theater and digital marketing. This time\, we focus on a crucial skill for every cultural worker—community management. \nFrom team branding to individual actors\, from promoting works to backstage designers\, modern creators can no longer detach from the stage of social media platforms. However\, with rapidly changing platform rules and elusive algorithms\, we often find ourselves questioning: “Is this the right way to post? Why did this particular post gain more views?” \nThis course aims to help you move beyond intuition-based management\, starting from practical and logical perspectives to establish a systematic approach to community operations. The content covers community management and strategic thinking\, AI tool applications and content planning\, social media marketing and digital advertising strategies in the cultural industry\, and hands-on experience with short-form videos for cultural communities. Through four intensive sessions\, you’ll grasp the key aspects of community management. \nWe have invited three professional instructors with practical and teaching experience to guide you through comprehensive community management. With 18 years of marketing experience\, “Community Strategy Expert” Ms Tzu-Hui Zhan will serve as the lead instructor\, helping you establish clear content strategies from brand positioning. The short-form video course will be taught by “Visual Storytelling Director” Mr. Tzu-Wei Wang Kang\, who will blend aesthetics and storytelling\, enabling even beginners to create stylish videos. For digital advertising and data analysis\, “Digital Marketing Strategy Consultant” Ms Ya-Hsuan Chen will teach you how to interpret data and target your content effectively. \nWhether you’re managing a theater brand\, a cultural team\, or working as an independent creator or marketer\, this course will help you reorganize your thoughts and enhance your community management skills. \n課程特色 Course Features \n\n集結實戰導師 × 多元專業視角，帶來貼合文化與創作現場的社群行銷實務課。\n聚焦社群經營核心，從內容策略到影音素材、AI應用到數據成效，建立一套能操作、可優化的實戰流程。\n強化藝文品牌行銷力，創作與經營不再分離，讓你說好自己的故事、推廣對的受眾。\n\n\n\nCombines practical instructors and diverse professional perspectives to provide community marketing practices tailored to the cultural and creative field. \n\n\nFocuses on core aspects of community management\, from content strategy to video materials\, AI applications to data effectiveness\, establishing a practical and optimizable workflow. \n\n\nEnhances the marketing capabilities of cultural brands\, integrating creation and management\, enabling you to tell your story effectively and reach the right audience. \n\n\n課程規劃 Course Schedule \n日期 Date：6/24 \n課程規劃 Topic： \n社群平台認識與社群品牌定位 Understanding Social Media Platforms and Brand Positioning \n講師 Instructor：詹子慧 Tzu-Hui Zhan（獨立專案經理人 Independent Project Manager） \n目標 Objective：了解各大社群平台特性，為自身打造品牌故事及社群定位 Understand the characteristics of major social media platforms and create brand stories and positioning \n課程大綱 Outline： \n\n社群平台經營趨勢（Facebook、Instagram、YouTube、Threads）\n各平台受眾特性與適合內容類型\n社群經營五大元素：5W1H\n案例分享\n\n\n\nTrends in social media management (Facebook\, Instagram\, YouTube\, Threads) \n\n\nAudience characteristics and suitable content types for each platform \n\n\nFive key elements of community management: 5W1H \n\n\nCase studies \n\n\n課後練習 Assignment： \n\n完成「個人或單位的社群品牌定位」\n單月社群貼文排程規劃\n\n\n\nComplete “Personal or Organizational Community Brand Positioning” \n\n\nPlan a monthly social media content schedule \n\n\n日期 Date：6/26 \n課程規劃 Topic： \nAI運用及內容素材規劃 AI Applications and Content Planning \n講師 Instructor：詹子慧 Tzu-Hui Zhan（獨立專案經理人 Independent Project Manager） \n目標 Objective：學會用AI生成及規劃社群內容素材 Learn to use AI to generate and plan social media content \n課程大綱 Outline： \n\n介紹社群常用AI工具及運用\n社群主題規劃及小編行事曆排程\nAI圖文生成練習\n\n\n\nIntroduction to commonly used AI tools in social media \n\n\nPlanning social media themes and editorial calendars \n\n\nAI-generated text and image exercises \n\n\n課後練習 Assignment： \n運用AI工具，完成一篇社群貼文（主題可自訂） Use AI tools to create a social media post (topic can be chosen freely) \n日期 Date：7/1 \n課程規劃 Topic： \n藝文產業的社群行銷與數位廣告策略 Social Media Marketing and Digital Advertising Strategies in the Cultural Industry \n講師 Instructor：陳雅萱 Ya-Hsuan Chen（詮識數位股份有限公司 共同創辦人／策略發展總監 Co-founder and Strategy Development Director\, OMNInsight） \n目標 Objective：了解如何投放廣告策略與基礎數據判讀 Understand how to implement advertising strategies and interpret basic data \n課程大綱 Outline： \n本課程設計藝文產業相關的社群與廣告實務分享，聚焦於如何運用Meta社群演算法邏輯與優化社群和廣告策略，提升成效，並深入探討受眾精準設定與內容素材創建，協助學員以最小資源投入達到最佳曝光與轉換效果，課程主要著重於應用與優化技術的實作與實例分享。 \n\n\nPractical sharing of social media and advertising in the cultural industry \n\n\nFocus on utilizing Meta’s social media algorithm logic and optimizing community and advertising strategies to improve effectiveness \n\n\nIn-depth discussion on precise audience targeting and content creation \n\n\nAssist students in achieving optimal exposure and conversion with minimal resource investment \n\n\nEmphasis on practical application and optimization techniques with case studies \n\n\n日期 Date：7/3 \n課程規劃 Topic： \n藝⽂社群短影音實戰 Hands-on Short-Form Video Production for Cultural Communities \n講師 Instructor：王康子瑋 Tzu-Wei Wang Kang（日向映画工作室導演 Director\, iSun Film Studio） \n目標 Objective： \n\n理解短影音與社群經營的基本邏輯\n學會創作能吸引觀眾的短影音內容\n能夠實際運用手機完成拍攝與簡易剪輯\n建立「個人或劇團形象」的宣傳能力\n培養用短影音吸引觀眾購票與擴大影響力的觀念與能力\n\n\n\nUnderstand the basic logic of short-form videos and community management \n\n\nLearn to create engaging short-form video content \n\n\nGain practical experience in shooting and basic editing using mobile phones \n\n\nBuild promotional capabilities for “individual or troupe image” \n\n\nDevelop the concept and ability to attract audiences to purchase tickets and expand influence through short-form videos \n\n\n課程大綱 Outline： \n\n破冰 × 短影音時代的藝術人\n\n分組互動：即興短影片（立刻上手）\n\n\n受眾思維 × 社群經營力\n\n表演藝術觀眾的類型與平台分布（IG、YT Shorts、TikTok 各異）\n\n\n即興創作工作坊：用表演人的方式開始第一步\n\n快速起手式：「吸睛開場× 一個反轉 × 結尾」\n\n\n拍攝 × 剪輯 × 上字幕\n\n構圖、光線、收音三大關鍵\n字幕怎麼寫、怎麼放、放幾個字才有人看？\n\n\n發佈 × 貼文 × 行動呼籲設計\n\n成果分享：播放影片 + 討論\n\n\n\n\n\nIce-breaking: Artists in the era of short-form videos \n\n\nGroup interaction: Instant short video creation (hands-on practice) \n\n\n\n\nAudience mindset and community management skills \n\n\nTypes of performing arts audiences and platform distribution (differences among IG\, YT Shorts\, TikTok) \n\n\n\n\nImprovisational creation workshop: Starting with a performer’s approach \n\n\nQuick start guide: “Eye-catching opening × a twist × ending” \n\n\n\n\nShooting\, editing and adding subtitles \n\n\nKey aspects: composition\, lighting and sound \n\n\nHow to write and place subtitles effectively \n\n\n\n\nPublishing\, posting and designing calls to action \n\n\nSharing results: Play videos and discuss \n\n\n\n\n這門課不只拍完一支影片，更重要的是讓學員「知道自己未來可以怎麼持續拍、怎麼經營社群、怎麼讓觀眾走進劇場」。 \nThis course not only guides you through creating a video but\, more importantly\, helps you understand how to continue producing content\, managing your community and attracting audiences to the theater in the future. \n課程資訊 Course Information \n\n數位行銷攻略班授課日期：2025年6月24日、6月26日、7月1日、7月3日19:00至21:30（共計4堂課）\n授課地點：拾夢家 台北市大同區民權西路118巷9號1樓（近捷運紅線民權西路站）\n課程人數：上限20人\n結訓證明：學員如出席時數達80%，將頒發結訓證書，時數未達者則提供時數證明\n\n\n\nDigital Marketing Strategy Class Dates: June 24\, June 26\, July 1\, July 3\, 2025\, from 19:00 to 21:30 (total of 4 sessions) \n\n\nLocation: ezDreamer\, 1/F\, No. 9\, Ln. 118\, Minquan W. Rd.\, Datong Dist.\, Taipei City (near MRT Minquan West Road Station\, Red Line) \n\n\nClass Size: Maximum of 20 participants \n\n\nCertificate: Participants attending at least 80% of the sessions will receive a certificate of completion; those with less attendance will receive a proof of hours attended \n\n\n招生資訊 Enrollment Information \n報名日期：即日起至2025年6月19日（四），23:59截止 \nRegistration Period: From now until June 19\, 2025 (Thursday)\, 23:59 \n課程費用 Fee \n定價 Regular Price：NT$1\,800 \n早鳥優惠 Early Bird Discount：NT$1\,580 \n\n早鳥優惠：6/13前提交報名表\n專屬優惠：學生、藝文工作者、藝思塾歷屆學員，全報名期間享$100折扣，可與早鳥優惠並用\n\nSpecial Discount: Students\, cultural workers\, and previous Art Thinking Workshop participants receive an additional NT$100 off throughout the registration period. This can be combined with the early bird discount. \n報名 To apply：https://www.accupass.com/eflow/ticket/2505210630291144365870 \n專屬優惠請提供相應憑證 Special Discount Documentation： \n\n學生：請提供學生證正、反面或本年度註冊證明，mail至聯絡人信箱。\n藝文工作者：請提供名片、表團登記證書或其他證明，mail至聯絡人信箱。\n藝思塾歷年學員，由承辦人手動審核，無需提供憑證。\n\n\n\nStudents: Please provide a copy of your student ID (front and back) or current enrollment proof\, and email it to the contact person. \n\n\nCultural Workers: Please provide a business card\, troupe registration certificate\, or other proof\, and email it to the contact person. \n\n\nPrevious Art Thinking Workshop Participants: Verification will be conducted manually by the organizer; no documentation is required. \n\n\n主辦單位保有最終修改、變更、活動解釋及取消本活動之權利。 \nThe organizer reserves the right to make final modifications\, changes\, interpretations and cancellations of the event. \n聯絡資訊 Contact Information \n單位 Organization：財團法人桃園市廣藝基金會 企劃部 Quanta Arts Foundation\, Planning Department\n聯絡人 Contact Person：李小姐 Ms Lee\nEmail：peggy.lee@quantatw.com
URL:https://events.mcu.edu.tw/event/%e8%97%9d%e6%80%9d%e5%a1%be-yisi-shu-academy%ef%bd%9c4%e5%a0%82%e8%aa%b2%e5%b8%b6%e4%bd%a0%e6%90%9e%e6%87%82-%e8%97%9d%e6%96%87%e7%a4%be%e7%be%a4%e7%b6%93%e7%87%9f-mastering-cultural-community-managem/
LOCATION:拾夢家\, 大同區民權西路118巷9號1樓\, 台北市\, Taiwan
CATEGORIES:ACCUPASS,廣藝基金會
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DTSTART;TZID=Asia/Taipei:20250629T103000
DTEND;TZID=Asia/Taipei:20250629T123000
DTSTAMP:20260417T080515
CREATED:20250625T083241Z
LAST-MODIFIED:20250625T083241Z
UID:10001330-1751193000-1751200200@events.mcu.edu.tw
SUMMARY:從א到ת，我們從零開始！希伯來語初體驗 From Alef to Tav: A Zero-Beginner Introduction to Hebrew
DESCRIPTION:為維護活動品質與安全，地點資訊請私訊洽詢。 \nTo ensure a safe and high-quality experience\, detailed location information will be provided upon request via private message. \n（LINE: @fgj6430a） \n課程亮點 Course Highlights \n🔸 🧠 從零開始也不怕｜認識希伯來字母，輕鬆掌握基本問候與實用句型\n🔸 🗣️ 開口說最重要｜小班制互動練習，讓你勇敢開口、現學現用\n🔸 🇮🇱 母語老師親授｜由以色列講師帶你用語言連結文化\n🔸 🍷 品味文化餘韻｜可加購以色列紅酒，一邊練字一邊感受語言的生活感\n🔸 ✨ 不只是語言課｜課程中穿插猶太文化小知識，讓學習更有溫度與深度 \n🔸 🧠 Beginner-Friendly | Learn the Hebrew alphabet and master basic greetings and practical sentence structures with ease.🔸 🗣️ Speak from Day One | Small-class interactive format helps you gain confidence and apply what you learn immediately.🔸 🇮🇱 Taught by a Native Speaker | Learn not just the language but also the cultural context from an Israeli instructor.🔸 🍷 Savor the Culture | Optional add-on: enjoy Israeli red wine while practicing your writing—language meets lifestyle.🔸 ✨ More Than Just a Language Class | Dive into bite-sized Jewish cultural insights to enrich your learning experience with warmth and depth. \n課程大綱 Course Overview｜零基礎希伯來語初體驗 A Hebrew Taster for Absolute Beginners \n\n認識希伯來字母（א 到 ת）\n基本問候語與自我介紹\n常用單字與生活情境對話\n小班互動練習，現學現用\n希伯來文化小知識分享\n\n\n\nLearn the Hebrew alphabet (from Alef to Tav) \n\n\nBasic greetings and self-introductions \n\n\nEveryday vocabulary and situational dialogues \n\n\nSmall-group interactive practice sessions \n\n\nCultural snippets about Hebrew and Jewish traditions \n\n\n※活動將以中英文進行 The course will be conducted in both Chinese and English \n誰適合參加？ Who Should Join? \n■ 參加猶太書法工作坊，但不會希伯來語\n■ 對猶太文化與歷史感興趣的朋友\n■ 適合12歲以上參加 \n■ Those attending Jewish calligraphy workshops but don’t know Hebrew■ Anyone interested in Jewish culture and history■ Open to participants aged 12 and above \n報名 To apply：https://www.accupass.com/eflow/ticket/2506131725031409337010?utm_campaign=accu_theme&utm_medium=home_north&utm_source=Web \n講師介紹 About the Instructor \n\n\n\n企業合作&包場 Group Bookings \n講師為YK CLUB的長期駐點講師，所有委外課程均由YK CLUB作為聯絡窗口。 \n本活動由YK CLUB團隊與講師共同企劃，共有活動智慧財產權，如希望包場或至企業組織開課請與主辦單位聯絡。 \nThe instructor is a long-term resident educator at YK CLUB.For all corporate or private bookings\, YK CLUB serves as the primary contact. \nThis event is a collaborative effort between the YK CLUB team and the instructor. All intellectual property rights related to the program are jointly held. If you are interested in booking a private session or organizing a corporate class\, please contact the organizer.
URL:https://events.mcu.edu.tw/event/%e5%be%9e%d7%90%e5%88%b0%d7%aa%ef%bc%8c%e6%88%91%e5%80%91%e5%be%9e%e9%9b%b6%e9%96%8b%e5%a7%8b%ef%bc%81%e5%b8%8c%e4%bc%af%e4%be%86%e8%aa%9e%e5%88%9d%e9%ab%94%e9%a9%97-from-alef-to-tav-a-zero-beginner/
CATEGORIES:ACCUPASS,YK CLUB
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