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DTSTART;TZID=Asia/Taipei:20240626T094500
DTEND;TZID=Asia/Taipei:20240626T170000
DTSTAMP:20260415T063721
CREATED:20240515T071655Z
LAST-MODIFIED:20240515T071655Z
UID:10000253-1719395100-1719421200@events.mcu.edu.tw
SUMMARY:MarTech Asia暨成長駭客年會 2024 MarTech Asia and Growth Hacker Annual Conference｜預見．AI行銷超未來 Envisioning the Future: AI Marketing
DESCRIPTION:關於MarTech Asia暨成長駭客年會 About MarTech Asia and Growth Hacker Annual Conference\n從2020年開辦亞洲行銷科技圈盛會，2023年開始結合「成長駭客年會」擴大舉辦 Since its inception in 2020 as a prominent marketing technology event in Asia\, MarTech Asia has expanded its scope to include the “Growth Hacker Annual Conference” starting from 2023. \n主軸鎖定在新零售布局策略、MarTech應用、AI科技、數據分析、品牌經營、行銷戰術的全面經驗，邀請深具數位行銷豐厚經驗的企業領導者、產業專家、實戰顧問等講師，分享市場脈動、產業趨勢以及觀點洞察，也藉由MarTech Asia望能凝聚亞洲行銷科技圈，共創產業新高峰！ \nThe main focus of this event revolves around comprehensive experiences in new retail layout strategies\, MarTech applications\, AI technology\, data analytics\, brand management\, and marketing tactics. Renowned industry leaders\, experts\, and practical consultants with rich experience in digital marketing are invited to share market trends\, industry insights\, and viewpoints. Through MarTech Asia\, the aim is to gather the marketing technology community in Asia to jointly create new industry peaks. \n年會規模 Event Scale \n \nMarTech Asia 2024活動簡介 Introduction to MarTech Asia 2024 \n行銷產業瞬息萬變、MarTech領域持續進化也擴大應用生態系，企業該如何在碩大的科技洪流中，站穩腳步並尋找新的成長動能，而品牌又該如何透過成長駭客策略提升行銷新價值？ \n本屆年會將邀請到行銷科技領域的企業經營者、數位行銷專家及資深顧問，從「人機協作、數據變現、品牌創新、媒體佈局」等四大面向，解析最新行銷趨勢與獨到觀點，透過品牌實戰經驗分享，帶領企業養成最落地的MarTech新思維，以及如何善用智慧科技結合社群、自媒體經營、數據分析應用、電商零售經營等創新策略，協助企業打造人機協作的高效行銷團隊，不斷優化MarTech佈局及拓展成長曲線，與您一同打造數智競爭力、攜手迎接數位行銷的超未來！ \nThe marketing industry is ever-changing\, and the MarTech field continues to evolve and expand its application ecosystem. How should enterprises stabilize themselves and find new growth momentum amid the vast technological landscape? Furthermore\, how can brands enhance their value through growth hacker strategies? \nThis year’s conference will invite enterprise operators\, digital marketing experts\, and seasoned consultants in the marketing technology field to analyze the latest marketing trends and unique perspectives from four major aspects: “human-machine collaboration\, data monetization\, brand innovation\, and media layout”. Through sharing practical brand experiences\, attendees will be guided to cultivate the most grounded MarTech mindset and learn how to leverage intelligent technology in conjunction with innovative strategies such as community engagement\, self-media operation\, data analytics application\, and e-commerce retail operation. This will assist enterprises in building efficient marketing teams\, continuously optimizing MarTech layout\, and expanding growth curves together\, thereby creating digital competitiveness and embracing the future of digital marketing. \n四大趨勢亮點 Four Major Trend Highlights \n \n♦︎ 人機協作 – 佈局多元AI應用，培育新型數位人才，建立高競爭力團隊，提升效率。 \n♦︎ 數據變現 – 數據驅動MarTech應用，在資料汪洋中挖掘高價值數據，找出致勝關鍵！ \n♦︎ 品牌創新 – 以創新思維與成長駭客策略，創造品牌溝通機會點，提升行銷新價值。 \n♦︎ 媒體佈局 – 自媒體 x 廣告新應用策略，多管齊下全面突破Cookieless困境。 \n♦︎ Human-Machine Collaboration – Layout diversified AI applications\, cultivate new digital talents\, build highly competitive teams\, and enhance efficiency. \n♦︎ Data Monetization – Drive MarTech applications with data\, explore high-value data in the vast sea of information\, and identify winning keys. \n♦︎ Brand Innovation – Use innovative thinking and growth hacker strategies to create brand communication opportunities and enhance brand-new value. \n♦︎ Media Layout – Innovative strategies for self-media and advertising applications\, comprehensively overcoming the challenges of Cookieless. \n活動資訊 Event Information \n活動日期 Date｜2024 / 06 / 26（三） (Wednesday) \n活動時間 Time｜10:00 – 17:00 （09:45開始線上報到 Online check-in starts at 09:45） \n活動形式 Format｜全程ACCUPASS線上直播室 Entirely on ACCUPASS online live streaming platform \n \n活動票價 Fee \n \n* 購買10張以上，另有團體票券優惠，請來信詳洽主辦單位 For group purchases of 10 tickets or more\, please contact the organizer at：hello@awoo.com.tw \n報名 To apply：https://www.accupass.com/eflow/ticket/2401180654246946723600?utm_campaign=accu_banner&utm_medium=home_north&utm_source=Web \n參與活動前請先詳閱  \n注意事項 Important Notes \n● 主辦單位保留議程內容更動權利。\n● 主辦單位保有活動當日影像再製播放權利。\n● 活動當天「線上票」憑訂購人信箱登入帳號及密碼，進入直播頁面。\n● 每個帳號限購買一張「線上票」，若同時購買多張線上票，其他與會者需登入訂購人信箱之帳號及密碼，才能進入直播頁面，如有疑問詳洽ACCUPASS客服。\n● 系統將統一寄發報名成功後的票卷連結及會後影片回放連結，部分email系統會將ACCUPASS系統信件歸為垃圾郵件，若無收到信件請一併檢查收件匣及垃圾郵件，避免因email系統問題影響自身權益。\n● 所有購票者均可於活動結束兩週後收到回放影片連結，於發送影片連結日起算14天內可重複觀看。\n● 影片回放連結將另行發至票券訂購人信箱，影片過期恕不受理，唯部分未受講者授權議程將不提供回放觀看。 \n\nThe organizer reserves the right to make changes to the event agenda.\nThe organizer retains the right to reproduce and broadcast images from the event.\nOn the day of the event\, access to the live stream page will be granted using the email address and password used for ticket purchase.\nEach account is limited to purchasing one “Online Ticket”. If multiple online tickets are purchased simultaneously\, other attendees must log in using the purchaser’s email address and password to access the live stream page. For any questions\, please contact ACCUPASS customer service.\nTicket holders will receive links to the event’s successful registration and post-event video playback via email. Some email systems may classify ACCUPASS system emails as junk mail. If you do not receive the email\, please check your inbox and junk mail folder to avoid any issues related to email system problems.\nAll ticket holders will receive a link to the video playback two weeks after the event. The video playback link will be valid for 14 days from the date of sending.\nThe video playback link will be sent separately to the ticket purchaser’s email. Video links will not be provided for certain sessions not authorized by the speakers.\n\n退款須知 Refund Policy \n本活動委託ACCUPASS協助辦理退款，退票將酌收10%手續費。 Refunds will be processed by ACCUPASS and will incur a 10% handling fee. \n發票開立 Invoice Issuance \n主辦單位將統一在2024/06/19寄送電子發票至訂購人信箱，若於2024/06/19(含)以後報名，則統一於2024/07/01寄出，若2024/07/01仍未收到發票，請務必於2024/07/15前主動聯繫主辦單位，以利後續辦理 \nElectronic invoices will be sent to the purchaser’s email address on 2024/06/19. For registrations made after 2024/06/19\, invoices will be sent out on 2024/07/01. If the invoice is not received by 2024/07/01\, please contact the organizer before 2024/07/15 for further assistance. \n個資蒐集聲明 Privacy Statement \n當您透過本活動報名時表示已同意蒐集個人資料，包含您提供之姓名、聯絡電話、電子郵件信箱等個人資訊，僅作為本公司及關聯企業日後進行包含但不限於客服、媒體宣傳及行銷推廣使用、統計與研究分析。您就前述個人資料，得請求查詢、閱覽、製給複本、補充、更正、停止蒐集/處理/利用、或刪除，請來信hello@awoo.com.tw，將有專人為您服務。如您提供的個人資料有誤或不齊全，依實際情形可能無法參與相關活動或享有特定服務。 \n若您對活動有任何疑問，請來信至活動聯絡窗口hello@awoo.com.tw，將有專人為您服務。 \n其他未盡周全事宜，請依主辦單位公告及場地規則為依據。 \nBy registering for this event\, you consent to the collection of personal data\, including your name\, contact number\, and email address. This information will be used for customer service\, media promotion\, marketing\, statistics\, and research analysis by the company and its affiliates. You have the right to request access\, review\, copy\, supplement\, correct\, stop collecting/processing/utilizing\, or delete your personal data. Please contact hello@awoo.com.tw for assistance. \nIf you have any questions about the event\, please contact hello@awoo.com.tw for assistance. \nFor any matters not covered in these terms\, please refer to the organizer’s announcements and venue rules.
URL:https://events.mcu.edu.tw/event/martech-asia%e6%9a%a8%e6%88%90%e9%95%b7%e9%a7%ad%e5%ae%a2%e5%b9%b4%e6%9c%83-2024-martech-asia-and-growth-hacker-annual-conference%ef%bd%9c%e9%a0%90%e8%a6%8b%ef%bc%8eai%e8%a1%8c%e9%8a%b7%e8%b6%85/
LOCATION:線上 Online
CATEGORIES:ACCUPASS,阿物科技股份有限公司
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BEGIN:VEVENT
DTSTART;TZID=Asia/Taipei:20240628T140000
DTEND;TZID=Asia/Taipei:20240628T163000
DTSTAMP:20260415T063721
CREATED:20240619T063018Z
LAST-MODIFIED:20240619T063018Z
UID:10000325-1719583200-1719592200@events.mcu.edu.tw
SUMMARY:零基礎學 AI生成式設計 AI-Generated Design for Beginners
DESCRIPTION:一、Canva基礎入門 Introduction to Canva \n\n介面認識與自訂義環境設定\n內建素材庫搜尋關鍵字與檔案管理方法\n\n\nRecognizing the interface and customizing the environment\nSearching for keywords in the built-in material library and file management methods\n\n二、Canva AI \n\n設計生成、文字生成、智慧影像編輯、智慧轉換\n視線引導的作法、構圖靈感與設計四大原則\n提高工作效率的小技巧\n\n\nDesign generation\, text generation\, smart image editing\, smart conversion\nTechniques for guiding the viewer’s gaze\, composition inspiration\, and the four principles of design\nTips for increasing work efficiency\n\n三、品牌識別視覺一致性 Brand Identity and Visual Consistency \n\n品牌風格的識別與收斂\n透過 Canva 設計規範保持品牌一致性\n\n\nIdentifying and consolidating brand style\nMaintaining brand consistency through Canva design guidelines\n\n四、資源與回饋 Resources and Feedback \n\n免費資源提供\n課程回顧與重點筆記\n課後資源\n\n\nProvision of free resources\nCourse review and keynotes\nPost-course resources\n\n報名 To apply：https://www.accupass.com/eflow/ticket/2406060804111238728709
URL:https://events.mcu.edu.tw/event/%e9%9b%b6%e5%9f%ba%e7%a4%8e%e5%ad%b8-ai%e7%94%9f%e6%88%90%e5%bc%8f%e8%a8%ad%e8%a8%88-ai-generated-design-for-beginners/
LOCATION:台北市中正區新生南路一段168-8號\, 中正區新生南路一段168-8號\, 台北市\, Taiwan
CATEGORIES:ACCUPASS,先行智庫
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