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SEO實戰 SEO Practical Workshop：從零到一讓網站自然流量倍增 Boost Your Website’s Organic Traffic from Zero to Success
10/30 @ 2:00 下午 - 6:00 下午
無論行銷新手或是老手，都能從中獲取實用技巧，讓行銷決策更具數據力。
Whether you are a marketing newbie or a seasoned pro, you will gain practical skills from this workshop to enhance your data-driven marketing decisions.
📍 活動介紹 Event Introduction
隸屬於電通集團的iProspect專注以數據及技術為核心，具有10年以上的數據分析與導入經驗，協助品牌SEO行銷策略規劃。
2024對外開放舉辦SEO實務工作坊，課程將從基礎概念開始，結合豐富的產業案例，以淺顯易懂的方式講解SEO的核心概念、優化執行及成效分析。
As part of the Dentsu Group, iProspect focuses on data and technology-driven solutions, with over 10 years of experience in data analysis and implementation. In 2024, iProspect will host an SEO practical workshop open to the public. The course will start with basic concepts and combine industry case studies to explain SEO’s core principles, optimization practices, and performance analysis in a clear and accessible way.
📍 課程特色 Course Highlights
■ 上機操作的上課模式：實際操作的SEO課程設計能夠讓學員在實踐中鞏固理論知識，提升實戰技能。
■ 結合實務分析情境：將SEO理論知識與實際行銷情境相結合，透過成功與失敗的品牌SEO實務案例分享，教導學員如何避免常見錯誤。
■ 兼具經驗及理論的講師：專業SEO講師與助教，擁有超過30家企業品牌的實務經驗，涵蓋美妝、金融、快速消費品（FMCG）和B2B等各大網站領域。課程內容緊扣Google演算法，並結合國內外最新研究進展。
■ Hands-on training: The SEO workshop is designed with practical sessions to help participants reinforce their theoretical knowledge through real-world practice, enhancing their hands-on skills.
■ Real-life case studies: Participants will learn from successful and unsuccessful SEO case studies, gaining insights into avoiding common mistakes while applying SEO strategies in real-world marketing scenarios.
■ Experienced instructors: Professional SEO instructors and assistants with hands-on experience from over 30 brands across industries such as beauty, finance, FMCG, and B2B. The course focuses on the latest developments in Google algorithms and integrates global research.
📍 學習這堂課，率先獲得 Key Takeaways
■ 了解SEO的基本概念及實務應用，具備優化品牌官網的能力。
■ 解鎖Google AI Overviews等其他最新演算法趨勢。
■ 1小時的SEO實務練習，只有實戰才會學到的技巧。
■ Understand basic SEO concepts and practical applications, equipping you with the skills to optimize brand websites.
■ Learn about the latest trends, including Google AI Overviews and other algorithm updates.
■ 1-hour SEO practical exercise: hands-on techniques that you can only learn through real-world practice.
📍 課程內容 Course Outline
📍 上課須知 Course Details
1.實體工作坊課程，將於當日下午13:30起開始報到，一人憑一票券報到入場，報到QR code無法重複使用。
2.請攜帶筆記型電腦參與實體課程，並充飽電源。
- This is an in-person course. Registration starts at 13:30. Each participant must present a unique QR code for entry, which cannot be reused.
- Please bring a fully charged laptop to participate at the course.
📍 購票須知 Ticketing Information
1. 購票發票委由ACCUPASS代為開立，將於課程結束後30日內以email寄送至購票人信箱。
*實際寄送時間以ACCUPASS作業為主，如需須詢問進度洽『ACCUPASS發票索取 (洽詢發票、開立進度)』
Tickets are processed through ACCUPASS, and invoices will be emailed to the ticket purchaser within 30 days after the course ends.
The actual delivery time will depend on ACCUPASS procedures. For inquiries, please refer to the “ACCUPASS Invoice Inquiry” service.
▍ 退票辦法 Refund Policy ▍
1.本課程委由ACCUPASS代為處理退票退款事宜，退票時將酌收10%手續費、且活動結束後不予退票。
2.消費者可請求退票時間為課程開始前8日（包含活動開始日）為止，課程開始前8日內之購票無法進行退票。
3.詳細退票辦法請參考『ACCUPASS退票處理辦法』
- Refunds are handled by ACCUPASS and are subject to a 10% processing fee. No refunds will be issued after the event.
- Refund requests must be made at least 8 days before the event (inclusive of the event day). No refunds will be processed within 8 days of the event.
- For detailed refund policies, please refer to the “ACCUPASS Refund Policy”.
▍ 注意事項 Important Notes ▍
※iProspect保留議程與講者調整修改之權利；如遇天氣或其他因素調整活動時間，將再另行通知。
※為維護活動品質與參與者權益，報名送出確認後，我們將再度發送電子郵件確認報名成功！
※主辦單位將於課程結束後提供課程內容資料，上課過程中請勿錄影及錄音。
※課程現場可能拍照記錄，並於iProspect Taiwan部落格、Facebook或LinkedIn官方帳號作課程推廣宣傳使用，敬請知悉。
※購買本課程票券者同意主辦單位可使用其報名資訊（姓名、電話、e-mail等資訊）寄發iProspect未來活動資訊與SEO產品新知。
※ iProspect reserves the right to adjust or modify the agenda and speakers. If the event is postponed due to weather or other factors, notifications will be sent.
※ To maintain the quality of the event, participants will receive a confirmation email after completing registration.
※ The event materials will be provided after the workshop. Please refrain from recording video or audio during the event.
※ The event may be photographed and used for promotional purposes on iProspect Taiwan’s blog, Facebook, or LinkedIn.
※ By purchasing a ticket, you agree to allow iProspect to use your registration information (name, phone number, email, etc.) for future event notifications and SEO product updates.
關於iProspect Consult服務 About iProspect Consult Services
iProspect Consult服務為優化與數據分析顧問，為分析師、工程師、和內容行銷優化師的專業團隊，主要提供：GA4數據建置和認證暨教育訓練課程、SEO優化、CRO網站轉換率優化、One search 策略、行銷科技解決方案。iProspect擁有多元產業與超過100位數位行銷專家，協助品牌主一同解析數據情報，推動決策效率。
iProspect Consult specializes in optimization and data analysis, with a team of analysts, engineers, and content marketing experts. Key services include GA4 data setup and certification training, SEO optimization, CRO (Conversion Rate Optimization), One Search Strategy, and marketing technology solutions. iProspect boasts over 100 digital marketing experts across diverse industries to help brands interpret data insights and drive decision-making efficiency.
