MarTech Asia暨成長駭客年會 2024 MarTech Asia and Growth Hacker Annual Conference｜預見．AI行銷超未來 Envisioning the Future: AI Marketing

關於MarTech Asia暨成長駭客年會 About MarTech Asia and Growth Hacker Annual Conference
從2020年開辦亞洲行銷科技圈盛會，2023年開始結合「成長駭客年會」擴大舉辦 Since its inception in 2020 as a prominent marketing technology event in Asia, MarTech Asia has expanded its scope to include the “Growth Hacker Annual Conference” starting from 2023.

主軸鎖定在新零售布局策略、MarTech應用、AI科技、數據分析、品牌經營、行銷戰術的全面經驗，邀請深具數位行銷豐厚經驗的企業領導者、產業專家、實戰顧問等講師，分享市場脈動、產業趨勢以及觀點洞察，也藉由MarTech Asia望能凝聚亞洲行銷科技圈，共創產業新高峰！

The main focus of this event revolves around comprehensive experiences in new retail layout strategies, MarTech applications, AI technology, data analytics, brand management, and marketing tactics. Renowned industry leaders, experts, and practical consultants with rich experience in digital marketing are invited to share market trends, industry insights, and viewpoints. Through MarTech Asia, the aim is to gather the marketing technology community in Asia to jointly create new industry peaks.

年會規模 Event Scale

MarTech Asia 2024活動簡介 Introduction to MarTech Asia 2024

行銷產業瞬息萬變、MarTech領域持續進化也擴大應用生態系，企業該如何在碩大的科技洪流中，站穩腳步並尋找新的成長動能，而品牌又該如何透過成長駭客策略提升行銷新價值？

本屆年會將邀請到行銷科技領域的企業經營者、數位行銷專家及資深顧問，從「人機協作、數據變現、品牌創新、媒體佈局」等四大面向，解析最新行銷趨勢與獨到觀點，透過品牌實戰經驗分享，帶領企業養成最落地的MarTech新思維，以及如何善用智慧科技結合社群、自媒體經營、數據分析應用、電商零售經營等創新策略，協助企業打造人機協作的高效行銷團隊，不斷優化MarTech佈局及拓展成長曲線，與您一同打造數智競爭力、攜手迎接數位行銷的超未來！

The marketing industry is ever-changing, and the MarTech field continues to evolve and expand its application ecosystem. How should enterprises stabilize themselves and find new growth momentum amid the vast technological landscape? Furthermore, how can brands enhance their value through growth hacker strategies?

This year’s conference will invite enterprise operators, digital marketing experts, and seasoned consultants in the marketing technology field to analyze the latest marketing trends and unique perspectives from four major aspects: “human-machine collaboration, data monetization, brand innovation, and media layout”. Through sharing practical brand experiences, attendees will be guided to cultivate the most grounded MarTech mindset and learn how to leverage intelligent technology in conjunction with innovative strategies such as community engagement, self-media operation, data analytics application, and e-commerce retail operation. This will assist enterprises in building efficient marketing teams, continuously optimizing MarTech layout, and expanding growth curves together, thereby creating digital competitiveness and embracing the future of digital marketing.

四大趨勢亮點 Four Major Trend Highlights

♦︎ 人機協作 – 佈局多元AI應用，培育新型數位人才，建立高競爭力團隊，提升效率。

♦︎ 數據變現 – 數據驅動MarTech應用，在資料汪洋中挖掘高價值數據，找出致勝關鍵！

♦︎ 品牌創新 – 以創新思維與成長駭客策略，創造品牌溝通機會點，提升行銷新價值。

♦︎ 媒體佈局 – 自媒體 x 廣告新應用策略，多管齊下全面突破Cookieless困境。

♦︎ Human-Machine Collaboration – Layout diversified AI applications, cultivate new digital talents, build highly competitive teams, and enhance efficiency.

♦︎ Data Monetization – Drive MarTech applications with data, explore high-value data in the vast sea of information, and identify winning keys.

♦︎ Brand Innovation – Use innovative thinking and growth hacker strategies to create brand communication opportunities and enhance brand-new value.

♦︎ Media Layout – Innovative strategies for self-media and advertising applications, comprehensively overcoming the challenges of Cookieless.

活動資訊 Event Information

活動日期 Date｜2024 / 06 / 26（三） (Wednesday)

活動時間 Time｜10:00 – 17:00 （09:45開始線上報到 Online check-in starts at 09:45）

活動形式 Format｜全程ACCUPASS線上直播室 Entirely on ACCUPASS online live streaming platform

活動票價 Fee

* 購買10張以上，另有團體票券優惠，請來信詳洽主辦單位 For group purchases of 10 tickets or more, please contact the organizer at：hello@awoo.com.tw

報名 To apply：https://www.accupass.com/eflow/ticket/2401180654246946723600?utm_campaign=accu_banner&utm_medium=home_north&utm_source=Web

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注意事項 Important Notes

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退款須知 Refund Policy

本活動委託ACCUPASS協助辦理退款，退票將酌收10%手續費。 Refunds will be processed by ACCUPASS and will incur a 10% handling fee.

發票開立 Invoice Issuance

主辦單位將統一在2024/06/19寄送電子發票至訂購人信箱，若於2024/06/19(含)以後報名，則統一於2024/07/01寄出，若2024/07/01仍未收到發票，請務必於2024/07/15前主動聯繫主辦單位，以利後續辦理

Electronic invoices will be sent to the purchaser’s email address on 2024/06/19. For registrations made after 2024/06/19, invoices will be sent out on 2024/07/01. If the invoice is not received by 2024/07/01, please contact the organizer before 2024/07/15 for further assistance.

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