IP經營實戰分享 台日專案經驗談 IP Business Strategies: Insights from Japan and Taiwan

講座介紹 Seminar Introduction

從日本到台灣：IP經濟如何打造跨文化娛樂產業？

在全球內容產業蓬勃發展的時代，如何將創意轉化為具商業價值的IP（智慧財產權），已成為創作者、品牌經營者及企業關注的關鍵議題。

日本透過完整的IP產業鏈，成功將動漫、遊戲、音樂、電影等娛樂內容擴展至全球，創造出每年超過20兆日圓的消費市場。

然而台灣的創作者與品牌如何借鏡日本的成功模式，找到適合自身發展的IP變現與市場拓展策略？

本場講座將結合 《IP 經濟時代：日本娛樂產業進化論》 的核心內容，邀請Fandora共同創辦人 陳勁宇 與 創角數位執行長 羅際明，深入解析 日本IP授權市場的運作模式，並探討台灣在IP商業化、授權市場、營收模式上的機會與挑戰。

透過兩位產業專家的實戰經驗，帶領聽眾掌握從創作到商業化、從內容到市場的核心策略。

From Japan to Taiwan: How Does the IP Economy Shape Cross-Cultural Entertainment Industries?

In the thriving global content industry, transforming creativity into commercially valuable IP (Intellectual Property) has become a key focus for creators, brand managers and enterprises.

Japan has successfully expanded its entertainment content—including anime, games, music and movies—into a global market through a well-established IP ecosystem, generating over 20 trillion yen in annual consumer spending.

But how can Taiwanese creators and brands learn from Japan’s successful model and develop their own IP monetization and market expansion strategies?

This seminar will be based on the key insights from The Era of the IP Economy: The Evolution of Japan’s Entertainment Industry and feature Fandora Co-founder Jin-Yu Chen and Create Digital CEO Jimmy Lo. Together, they will analyze Japan’s IP licensing market, explore Taiwan’s opportunities and challenges in IP commercialization, licensing, and revenue models, and share practical industry experiences to help attendees navigate the journey from content creation to commercialization.

★購票參與活動者可以獲得試閱本電子版 Attendees who purchase a ticket will receive a complimentary digital preview of the book.

活動資訊 Event Details

。主辦 Organizers：台灣泛二次元研究學會、識御者

。協辦 Co-organizers：出版魯蛇碎碎念、第九星系

。活動時間 Date & Time：2025.03.29（六 Sat）14:00－17:00（13:30開放報到 Check-in starts at 13:30）

。活動地點 Venue：台北市松山區南京東路四段120巷11號8樓 8/F, No. 11, Ln. 120, Sec. 4, Nanjing E. Rd., Songshan Dist., Taipei City（台北小巨蛋4號出口 步行5分鐘 5-minute walk from Taipei Arena MRT Station Exit 4）

報名 To apply：https://www.accupass.com/eflow/ticket/2503041418145895746300?utm_campaign=accu_theme&utm_medium=home_north&utm_source=Web

活動流程 Event Schedule

講師介紹 About Speakers

陳勁宇｜Fandora共同創辦人 Co-founder of Fandora

捲毛，本名陳勁宇。邏輯左腦養成於成大物理系，感性右腦養成於成大工設所，漫畫動畫電玩重度愛好者。現為Fandora Shop IP週邊商品變現平台共同創辦人，為知名YT「老高與小茉」的IP化，打造出「五歲抬頭」「抬頭星人」「力Qii」三個IP ，為獨家運營商及代理商。

Chen Chin-Yu has a background in Physics (National Cheng Kung University) and Industrial Design. A devoted fan of anime, manga and video games, he co-founded Fandora Shop, a leading IP merchandise monetization platform.

His expertise includes the IP branding and commercialization of the famous YouTube creators 老高與小茉, establishing original IPs such as “五歲抬頭”, “抬頭星人” and “力Qii” as their official operator and agent.

羅際明 Jimmy Lo｜十代目破沙羅 CEO of Create Digital

創角數位股份有限公司CEO，元角川國際動漫副總、百川計畫12部原創漫畫總編、原創動畫《巫人神傳說》《超限獵兵凱能》編劇導演分鏡師、《網球王子》《我們這一家》《SOUL EATER》旅日手繪動畫師、大宇資訊遊戲企劃、遊戲橘子美術設計、師大附中模動社十代目美工。

從小由動漫畫陪伴成長，從故事中的角色教會自己永不放棄的勇氣和找尋夥伴的信念、立志創作出感動自己一樣感人、一樣激勵人心的熱血故事和角色。至今仍致力原創IP的創作開發、矢志不渝。

最喜歡的一句話：

「お前を信じろ、オレが信じるお前でもない、お前が信じるオレでもない、お前が信じるお前を信じろ！！」

「相信你自己，不是我相信著的你，也不是你相信著的我，相信那相信你自己的你吧！！」

Also known as Jūdai-me Basara (The 10th Generation Basara), Jimmy Lo is a former VP of Kadokawa International Anime and a chief editor of 12 original comics under the Baichuan Project.

He has extensive experience in original anime production, serving as the scriptwriter and storyboard artist for The Legend of Wu Ren Shen and Overlimit Hunter Kanan. Additionally, he has worked as a hand-drawn animation artist for Prince of Tennis, Atashin’chi, SOUL EATER and more.

Having grown up with anime and manga, he was deeply inspired by the characters and their values of perseverance and camaraderie. His lifelong mission is to create original IPs that are as moving and inspirational as the ones that shaped him.

Favorite Quote:

“Believe in yourself. Not in the ‘you’ that I believe in. Not in the ‘me’ that you believe in. Believe in the ‘you’ that believes in yourself!”

與談人介紹 Panel Moderator

曾慶平 Tseng Ching-Ping（大熊）

專業文化類活動主持人，擅長記者會、音樂會、簽名會、沙龍講座、脫口秀、映後座談、角色扮演比賽活動主持，也曾擔任競技比賽主播、音樂會導聆…等。擅長漫畫、動畫、電玩、小說、電競、電影、文化領域。

A professional host specializing in cultural events, Tseng has hosted press conferences, music concerts, book signings, salons, talk shows, film discussions, cosplay competitions and esports tournaments. His expertise spans anime, manga, video games, literature, esports, film and cultural industries.

主題書介紹 Featured Book

《IP經濟時代，日本娛樂產業進化論 A Brief History of Entertainment Business》

這是一本詳細紀錄並分析過去50年來，日本的娛樂產業是如何透過各種競爭與合作，創造出每年產值超過20兆日元的消費市場。作者以自己身跨產官學的經歷，試圖為日本娛樂產業的智慧財產權發展歷史，做下完整的歷史記錄，並且深入分析其中的成功緣由。

這本書中，作者針對「公演」、「電影」、「音樂」、「出版」、「漫畫」、「電視」、「動漫」、「遊戲」和「體育」等9個領域，各別梳理出他們的發展歷史，並詳細解析各個產業是由怎麼樣的人們，在什麼環境被創造發展。並且深入分析，它們是如何建立自身的IP價值與獲利的商業模式。

This book provides a comprehensive analysis of how Japan’s entertainment industry has developed over the past 50 years, transforming into a 20-trillion-yen market through competition and collaboration.

The author, with experience in both public and private sectors, thoroughly documents the evolution of Japan’s IP industry, detailing nine key sectors:

• Live performances
• Movies
• Music
• Publishing
• Manga
• Television
• Anime
• Gaming
• Sports

Each chapter explores who built these industries, how they evolved, and how they created IP value and revenue models.

購書請洽 Get Your Copy

• 誠品線上 Eslite Online：https://pse.is/7256r2
• 博客來網路書店 Books.com.tw：https://bookstw.link/725725
• 金石堂 Kingstone：https://pse.is/725797