HKH登門會談 HKH In-Person Talk｜《Eaves觀察日記》：以識別設計思維探索台灣認同 Eaves.tw: Using Visual Identity as a Framework to Explore Taiwanese Identity

活動時間 Date & Time：2025年6月14日（六）Saturday, June 14, 2025, 15:00~17:00
活動地點 Venue：薄霧書店 Mist Book（近捷運公館站 near MRT Gongguan Station）

本次HKH「登門會談」駐外視角系列，邀請目前在美國發展品牌視覺相關的設計師Zoe，將從個人的身份認同（Personal Identity）談起，延伸到駐紐約從事品牌識別設計（Brand Identity）的工作經驗，最後談透過@eaves.tw對台灣（National Identity）認同的觀察與思考。

As part of the HKH “In-Person Talk” series featuring overseas perspectives, this session invites Zoe, a visual identity designer currently working in the U.S., to share her experiences. Beginning with reflections on personal identity, she will expand on her branding work in New York City, and conclude with observations on national identity in Taiwan, as explored through her project @eaves.tw.

▣ 講者個人介紹 Speaker Introduction

Zoe是一位現居紐約的獨立設計師，專注於品牌識別系統的發展，作品結合文化觀察、歷史脈絡與視覺敘事。她同時經營Instagram帳號@eaves.tw，持續整理與挖掘台灣現代藝術與設計的視覺檔案，關注形式風格背後的社會與文化變遷。曾與紐約設計工作室Gretel、2×4合作，現於《紐約時報》擔任合約設計師。

Zoe is an independent designer based in New York, specializing in brand identity systems. Her work weaves together cultural insight, historical context and visual storytelling. She also runs the Instagram account @eaves.tw, where she curates and investigates visual archives related to modern Taiwanese art and design, exploring the societal and cultural shifts behind visual styles. Zoe has collaborated with New York studios such as Gretel and 2×4, and is currently a contract designer at The New York Times.

▣ 講座內容概要 Talk Overview

• 講座大綱 Agenda：
  • 個人背景與工作經歷
  • 簡單介紹什麼是「識別設計」
  • 分享個人在識別設計中累積的一些心得與案例
  • Eaves.tw：介紹IG帳號，以及我自己的觀點與切入角度
  • 以識別設計的視角探討台灣Identity的形塑與觀察

• Personal background and professional journey

• An introduction to visual identity design

• Insights and case studies from her branding work

• The story of Eaves.tw: the concept, approach and personal lens

• Exploring the formation and observation of Taiwanese identity through the perspective of visual identity

▣ 活動主催 Organizer

HKH

HKH是一個以台北為根據地的出版平台，旨以圖像本質為基礎，進而探索視覺傳達所擴及的領域，並期盼透過線下社群交流及對話，將設計、藝術、攝影及獨立書版等知識實踐於生活之中。

HKH is a Taipei-based publishing platform that uses the essence of images as a starting point to explore the wider realm of visual communication. Through in-person community dialogues, HKH aims to bring design, art, photography and independent publishing into daily life.
hkh.wksp

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The talk will be conducted in Chinese
講座將以中文進行

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特別感謝活動場地 Special thanks to our venue sponsor：薄霧書店 Mist Book

主辦單位保有最終修改、變更、活動解釋及取消本活動之權利，若有相關異動將公告於網站。

活動任何問題請私訊HKH IG專頁。

The organizer reserves the right to amend, change, interpret or cancel the event. Any updates will be announced on the official website.

For inquiries, please DM HKH Instagram page.