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Fuckup Nights Taipei 搞砸之夜 vol.52 「我行銷不了的教訓 Lessons I Couldn’t Market」
08/23 @ 7:00 上午 - 9:30 下午
Fuckup Nights 搞砸之夜
2012年起源於墨西哥，是個國際串連的講座品牌，是個分享、訴說與慶祝失敗的平台，我們認為「成功實屬偶然，失敗卻為常態」，活動進行中搭配啤酒，透過正面、詼諧的方式，告訴大家勿忘前車之鑑，並從中學習，同時洗刷「失敗」兩字長期以來污名化的現象。
Originating in Mexico in 2012, Fuckup Nights is an international lecture series that serves as a platform for sharing, recounting, and celebrating failures. We believe that “success is an exception, while failure is the norm.” With beer in hand, participants engage in a positive and humorous environment to learn from others’ mistakes and destigmatize the concept of “failure”.
關於本次活動 About This Event
關於講者 About the Speakers
📌凱爺｜捷思整合行銷公司 創辦人 Founder of HIM
唐源駿，人稱凱爺，創業逾15年的7年級生。28歲創立台灣首家食品暢貨中心「即品網Foodoutlet」。29歲成立「捷思整合行銷」。經常性產官學界演講及品牌策略輔導，媒體認證的公關危機處理專家。為各大企業提供品牌顧問、媒體公關、社群行銷、企業轉型、創業協助等服務。
Tang Yuan-Chun is a millennial entrepreneur with over 15 years of experience. At 28, he founded Taiwan’s first food outlet, “Foodoutlet”. At 29, he established “HIM”. Tang Yuan-Chun is a recognized expert in crisis management and frequently gives lectures on brand strategy across various sectors. His company provides brand consulting, media relations, social media marketing, business transformation, and entrepreneurship assistance to major corporations.
📌賴盈文｜WACA全通路開店 商務長 Chief Business Officer at WACA
賴盈文Monica，行銷界的電商甜心，臺大創新碩士榜首，擁有20年數位整合行銷經驗，曾在PChome、誠品生活、WACA等大型上市櫃及SAAS企業擔任主管管，帶領團隊深耕MarTech、FinTech及ESG企業永續領域。擅長拓展集團商務生態圈及營運成長計劃，曾受邀於渣打銀、臺大/臺師大等演講企業內部創新主題；同時是多項電商專利發明人及榮獲金融科技獎、品牌金舶獎、亞洲矽谷創新金質獎、FCA未來商務獎…等；並曾受總統親自接見嘉勉。
Monica Lai, known as the “E-commerce Sweetheart” in the marketing world, graduated top of her class with a Master’s in Innovation from National Taiwan University. With 20 years of experience in digital integrated marketing, Monica has held leadership roles at PChome, Eslite, and WACA, focusing on MarTech, FinTech, and corporate sustainability (ESG). She is a frequent speaker on corporate innovation and has been invited to speak at institutions like Standard Chartered and NTU. Monica is also an inventor of multiple e-commerce patents and has received several awards, including the Fintech Award, Golden Brand Award, Asia Silicon Valley Innovation Award, and the FCA Future Commerce Award. She has been personally recognized by the President of Taiwan.
活動資訊 Event Details
🔥 台北搞砸之夜 Fuckup Nights Taipei vol.52「我行銷不了的教訓 Lessons I Couldn’t Market」🔥
時間 Date & Time｜2024/8/23（五 Friday）19:00進場 Entry，19:30活動開始 Event Starts
地點 Venue｜松山文創園區 創意空間 Songshan Cultural and Creative Park – Creative Space
費用 Fee｜單人票 Single Ticket NT$400／人 person、多人票 Group Ticket NT$350／人 person
乾杯 Cheers｜與會觀眾均享有啤酒暢飲 Enjoy unlimited beer for all attendees! 🤩（提醒您，禁止酒駕，開車不喝酒 安全有保障、未滿十八歲禁止飲酒 Reminder: Don’t drink and drive. Drive safe and be responsible. No alcohol for anyone under 18.）
*主辦單位保有修改、暫停或終止本活動之權利 The organizers reserve the right to modify, suspend, or terminate this event.*
