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Fuckup Nights Taipei 搞砸之夜「Oops！行銷大解密 Oops! The Marketing Files Uncovered」
06/27 @ 7:30 下午 - 9:30 下午
Fuckup Nights 搞砸之夜
2012年起源於墨西哥，是個國際串連的講座品牌，是個分享、訴說失敗的平台，我們認為「成功實屬偶然，失敗卻為常態」，活動進行中搭配啤酒，透過正面、詼諧的方式，告訴大家勿忘前車之鑑，並從中學習，同時洗刷「失敗」兩字長期以來污名化的現象。
Founded in Mexico in 2012, Fuckup Nights is a global speaker series where people openly share their stories of failure. It’s a platform that believes success is often a fluke, but failure is the norm. Through humor, honesty and a couple of beers, we embrace failure as a learning opportunity—and help break the stigma that failure is something to be ashamed of.
關於本次活動 About This Event
在數位行銷的世界裡，一切都來得又快又急。前一秒還在跟風演算法，下一秒就燒光預算；今天才上線的創意企劃，明天就可能在留言區全面翻車。
數字代表一切，卻也無法代表全部。當一次次的創意被現實給淹沒，我們要如何敢於「無畏搞砸」，重新殺出一道破口呢？
這一夜，我們將打開失敗的行銷資料夾 —— 公開那些你不敢說、業主不想聽、報告裡永遠看不見的內容。因為每一次互動無感、每一次觸及沉默，或許正是下一場精彩逆襲的起點。
In the fast-paced world of digital marketing, trends shift in an instant. One moment you’re riding the algorithm wave, the next your ad budget is gone. A creative campaign launched today could be totally wrecked in the comment section by tomorrow.
Numbers matter—but they never tell the full story. When idea after idea is drowned by reality, how do we keep the courage to “fail forward” and break through the noise?
On this night, we’re cracking open the secret folder of marketing failures—the stuff you don’t dare say out loud, that clients don’t want to hear, and that never makes it into final reports. Because every ignored click, every silent reach, might just be the beginning of your next epic comeback.
關於講者 Featured Speakers
楊子江 John Yang｜不來梅創意長 Chief Creative Officer, Bremen Digital Creative
我本來讀工業工程與管理，
但數學爛到只能靠計算機。
當時就覺得 —— 啊，選錯科系，這大概是人生第一個重大搞砸moment。
後來當了創意人，有一次超重要的影片，
以為萬事俱備，就等開拍。
結果在我休假泡溫泉時，導演打來說：我不拍了。
溫泉變冷水澡，整個人也涼了一半。
但有趣的是，這些搞砸，常常是轉彎的入口。
意外一開始讓你翻白眼，
幾年後卻可能變成讓你眼睛發亮的故事。
人生沒有浪費的經歷，
只有還沒發現的轉機。
搞砸的時候，別急著收場，說不定你踩到的，是一顆還沒擦亮的鑽石。
“I studied Industrial Engineering and Management, but was so bad at math I had to rely on my calculator.
That’s when I realized: I picked the wrong major. That was probably my first big fuckup in life.”
Later, I became a creative professional. Once, for a major campaign video, everything seemed set—until, while I was relaxing in a hot spring, the director called: “I’m not shooting it anymore.”
The hot spring turned into a cold shower—literally and emotionally.
Funny thing is, fuckups often lead you somewhere unexpected. What feels like a disaster today might become your favorite story tomorrow.
There are no wasted experiences in life, only untapped opportunities. So the next time you mess up, don’t rush to wrap it up—you may have just stepped on a hidden gem.
Wawa｜廣告樂血研究院長 Founder, Add Advertising Blood
熱愛廣告，愛到自己去開了間數位廣告公司，即便被折磨了23個年頭，直至今日依然選擇繼續熱愛的男子。 將奧美、李奧貝納等大型代理商經驗，融合數位創意、廣告、行銷以及策略，希望透過工作坊、講座、課程，讓更多人體會廣告魅力，用創意改變世界。
目前經手近500個廣告行銷案仍不滿足，更斜槓自媒體「廣告樂血研究院」，秉持『廣告很累，廣告很美』的樂血精神，希望大家能夠更了解廣告所帶來的魅力，並在IG、YT、Podcast等平台嘗試與突破，繼續磨練並精進數位及廣告技能。
Passionate about advertising to the point of launching his own digital ad agency, Wawa has been in the game for 23 years and still isn’t done.
With agency roots at giants like Ogilvy and Leo Burnett, he blends digital creativity, marketing, and strategy in workshops, talks, and classes to help others discover the magic of advertising and how creativity can change the world.
Wawa has led nearly 500 advertising and marketing projects. As a multi-hyphenate, he also runs the self-media platform “Add Advertising Blood”, driven by the belief that “Advertising is tough, but it’s also beautiful.”
Through Instagram, YouTube and podcasts, he continues to refine his craft and push the boundaries of digital media and advertising.
活動資訊 Event Information
時間 Date & Time｜2025/6/27（五 Fri）19:00進場，19:30活動開始 19:00 Doors Open｜19:30 Event Starts
地點 Venue｜台北 NPO 聚落 2F Impact Foundry
費用 Fee｜單人票 NT$500／人、多人票 NT$400／人 NT$500 per person｜NT$400 per person (group ticket)
乾杯 Cheers!｜與會觀眾均享有啤酒暢飲 All attendees enjoy unlimited beer!（提醒您：禁止酒駕，開車不喝酒 安全有保障、未滿十八歲禁止飲酒 Reminder: Don’t drink and drive. Stay safe. Alcohol is prohibited for those under 18.）
*主辦單位保有修改、暫停或終止本活動之權利 The organizer reserves the right to modify, pause or cancel the event.*
