2026迪化街年貨大街登場！3大必看亮點、10大商圈串聯　營業時間、抽獎活動、交通路線總整理 2026 Lunar New Year in Taipei: Dihua Street and Beyond

2026年農曆春節腳步逼近，台北最具代表性的年節採買盛事正式登場。迪化街年貨大街自1月31日起一路延續至2月15日，橫跨農曆年前後，不僅滿足民眾採購年貨的實際需求，也成為感受節慶氛圍的重要場域。今（2026）年活動以「台灣年味在台北」為核心主軸，結合街區文化、商圈串聯與大型抽獎活動，讓年街不只是買東西，更成為城市級的年節體驗。

年貨大街全面展開

2026年迪化街年貨大街主場域設於迪化街一段，涵蓋南京西路至歸綏街，並延伸至民生西路及歸綏街部分路段。活動期間每日自上午8時一路營運至深夜24時，讓上班族與外地遊客都能彈性安排行程。整體街區以棚架規劃動線，維持傳統年街的密集熱鬧，也兼顧人流疏導與安全管制。

傳統年街結合IP視覺焦點

今年年貨大街視覺設計跳脫以往，導入生肖意象與跨界IP合作元素。主題「奔年貨」結合馬年概念，並攜手人氣角色「白爛貓」打造大型裝置。永樂廣場設置高達5公尺的氣偶，永樂市場外牆與屋頂也同步呈現家族角色，讓老街建築與當代IP自然融合，成為今年最具辨識度的拍照打卡熱點。

除了靜態裝置，現場也規劃多項互動體驗，包括套圈圈遊戲、傳統童玩、集章祈福小卡與手寫斗方活動，讓年街不再只是走馬看花，而是能停留、參與、記憶的年節場景。

消費抽獎成亮點

配合年貨大街，台北市同步啟動「來台北有購嗨」消費抽獎活動。活動期間，只要在台北市店家單筆消費滿200元並完成登錄，即可獲得抽獎資格，友好特店消費還可加倍累積機會。抽獎項目涵蓋現金紅包、股票、高檔電動車、國際機票與最新款智慧型手機，總獎值超過3,000萬元，成為今年年節消費的重要誘因。活動登錄時間一路開放至3月8日，讓民眾在年節後仍能持續參與，延長年貨採買與走春的消費動能，詳細活動辦法請見官網。

十大商圈串聯

「台灣年味在台北」不僅聚焦迪化街，更同步串聯10處特色商圈，讓不同族群、不同生活圈的民眾都能就近辦年貨。從主打生鮮漁獲的榮濱商店街、國際觀光客聚集的東門永康商圈，到台北地下街、後站批發商圈、華陰街徒步區，各自以不同商品屬性與客群定位，補齊年節採買的多元需求。夜市與生活型商圈也同步加入，包括艋舺夜市、寧夏夜市與四平陽光商圈，讓年節採買與餐飲、娛樂、觀光自然結合，形成年貨經濟的城市網絡。

交通與接駁規劃

為因應年貨期間大量人潮，主辦單位建議民眾優先搭乘捷運前往，可由北門站或大橋頭站步行進入年街核心區。活動期間亦設置多條接駁車路線，串聯捷運站、迪化街、後車站與大稻埕碼頭，班距依路線約10至35分鐘不等，有效分散人流。周邊停車場同步提供選項，但官方仍提醒，年節期間車位有限，建議以大眾運輸為主要交通方式。

南門市場與園區年貨同步開跑

除迪化街主場外，南門市場年菜採購月也於1月中旬啟動，提供熟食、年菜與傳統南北貨選擇，並搭配行動支付回饋，吸引習慣市場型採買的消費族群。另在南港軟體工業園區二期，也規劃短期年貨大街，主打上班族便利採購與滿額轉盤活動，讓年節經濟延伸至不同生活場域。

2026 Lunar New Year in Taipei: Dihua Street and Beyond

Experience the Grandest New Year Market from Jan 31 to Feb 15

As the Lunar New Year approaches, Taipei’s most iconic shopping tradition officially begins! The 2026 Dihua Street Lunar New Year Market will run from January 31 to February 15. This year’s theme, “The Flavor of Taiwan’s New Year is in Taipei,” transforms the historic street into a city-wide immersive festival combining heritage, modern IP collaborations, and massive lucky draws.

🏮 Dihua Street: The Heart of the Festivities

The main market is located on Section 1 of Dihua Street (from Nanjing West Rd. to Guisui St.).

• Hours: 08:00 AM to 12:00 Midnight daily.

• What to expect: A bustling atmosphere with traditional stalls under covered walkways, offering a safe yet authentic “street market” experience for both locals and tourists.

🐱 Traditional Charm Meets Modern Pop Culture: “The Year of the Galloping Goods”

This year, the market features a creative crossover with the popular character “Lan Lan Cat” (白爛貓).

• Visual Landmark: A 5-meter tall giant inflatable cat at Yongle Plaza and family character displays on the walls of Yongle Market.

• Interactive Fun: Beyond shopping, visitors can enjoy ring-toss games, traditional toys, stamp-collecting for blessings, and DIY calligraphy (Couplets). It’s the ultimate Instagrammable spot of the season!

🎁 Over NT$30 Million in Prizes: “Taipei Shopping High”

To boost the festive spirit, Taipei City has launched the “Taipei Shopping High” lucky draw.

• How to Join: Spend NT$ 200 or more in a single transaction at any Taipei store and register your receipt online.

• Prizes: A total prize pool exceeding NT$ 30 million, including cash redoubts, stocks, high-end electric vehicles, international airfare, and the latest smartphones.

• Registration Period: Open until March 8, 2026.

🏙️ A Network of 10 Festive Shopping Districts

The celebration extends beyond Dihua Street to 10 specialized districts:

1. Rongbin St.: Premium fresh seafood and produce.

2. Dongmen/Yongkang: International favorites and specialty snacks.

3. Taipei Underground Mall / Rear Station / Huayin St.: Wholesale goods and daily necessities.

4. Night Markets (Ningxia, Bangka): Combining festive shopping with world-famous street food.

🚇 Transport & Logistics

• Getting There: It is highly recommended to take the MRT to Beimen Station or Daqiaotou Station and walk to the market.

• Shuttles: Free shuttle buses will connect MRT stations, Dihua Street, and Dadaocheng Pier (frequency: 10–35 mins).

• Other Locations: Nanmen Market (famous for ready-to-eat New Year dishes) and a pop-up market at Nangang Software Park cater to office workers and families alike.