變身爆紅小編 Become a Viral Social Media Manager：社群平台圖文設計攻略 A Guide to Social Media Graphics and Content Design

圖文設計是吸引粉絲的主要因素!快行銷時代，藉由不同社群平台的崛起與熱潮，行銷人必須掌握的不再只是大型的廣告宣傳，低成本且更新頻繁的社群行銷成為日常主軸!無論是搭配整體企劃或是獨立宣傳，社群圖文行銷都是現在重要核心領域，但也因為如此許多社群小編也經常陷入誤區，為求快速設計出不符合行銷基準的圖文，導致取得反效果。社群圖文設計不難，只要掌握社群瀏覽原則、主題選定法則以及圖文設計要訣，社群行銷輕鬆上手。本課程將以免費線上工具教學。
※本課程將透過Google meet舉辦，請先安裝Google meet並確保網路順暢。

Visual and textual design is a key factor in attracting followers! In the fast-paced world of marketing, the rise of social media platforms has shifted the focus from large-scale advertising to low-cost, frequently updated social media marketing. Whether integrated into broader campaigns or as stand-alone promotions, social media graphics and content are at the core of modern marketing. However, many social media managers fall into the trap of rushing their designs, which often leads to ineffective or counterproductive results.

Social media graphic design is not difficult! With an understanding of browsing principles, thematic selection strategies, and design essentials, you can easily master social media marketing. This course will teach you to create professional designs using free online tools.
Note: This course will be conducted via Google Meet. Please install Google Meet and ensure a stable internet connection.

【課程大綱 Course Outline】

1.社群行銷解說：瞭解不同社群在不同載體間的展現模式。

2.社群圖文解說：進階瞭解不同社群所採用的圖文行銷策略與形式。

3.社群圖文分析：深入瞭解社群圖文議題掌握以及圖文設計概要。

4.社群圖文製作概要：進階說明圖文設計的圖、文、色要點。

5.成功案例分享：藉由分享成功圖文案例以利進一步參考。

6.線上工具介紹：針對快速生成以及穩紮穩打兩種類型工具進行說明，此外針對免費圖庫等資源進行介紹。

7.社群圖文實作：利用前述工具，針對隨機議題進行圖文實務作業。

1. Introduction to Social Media Marketing
   Understand how content is displayed across different social media platforms.
2. Social Media Content Strategies
   Learn about advanced strategies and formats for social media marketing.
3. Social Media Content Analysis
   Gain insights into trending topics and the basics of content design.
4. Content Design Principles
   Explore advanced techniques for incorporating images, text and colors effectively.
5. Case Studies of Successful Campaigns
   Review and analyze successful social media content for inspiration.
6. Introduction to Online Tools
   Discover tools for quick content generation and detailed design, along with free image libraries.
7. Practical Design Exercise
   Use the tools introduced to create graphics and content for a random topic.

報名 To apply：https://www.accupass.com/eflow/ticket/2411060124281708334715

【講師 Instructor】

白辰幃 老師

現職：弄一下工作室執行長

經歷 Experience：淡江大學職涯輔導組組員、三民輔考集團美術編輯、蒔蘿香草餐廳行銷美編

擅長項目 Expertise：

1.Adobe ILLUSTRATOR、Adobe PHOTOSHOP、Adobe INDESIGN、Adobe Premiere Pro

2.文宣、手冊、海報、網頁Banner設計

3.臉書粉絲頁、微信公眾號設計與經營

4.活動、婚禮、商品攝影；團康、團體動力、未婚聯誼設計與主持

5.TQC+、ACA平面設計證照研習授課

1. Adobe Illustrator, Photoshop, InDesign, Premiere Pro
2. Brochure, manual, poster and web banner design
3. Facebook page and WeChat public account management
4. Event, wedding, product photography; group dynamics and event hosting
5. TQC+ and ACA Graphic Design Certification Training

【授課對象 Target Audience】

1.社群小編

2.行銷自己來的創業者、中小企業主

3.對此課程主題有興趣者

1. Social media managers
2. Entrepreneurs and small business owners managing their own marketing
3. Anyone interested in the topic

【預期效益 Expected Outcomes】

透過行銷案例解說與演練，培養學員具備社群圖文製作實務能力，並活用免費線上工具達成設計目標。

Through case studies and exercises, participants will develop practical skills for creating social media graphics and effectively utilize free online tools to achieve their design goals.

【線上課程常見問題 Frequently Asked Questions】

1.線上課程如何與講師互動，可否即時問問題？

線上課程進行中可於留言區與老師進行課程互動，每個單元段落，老師會開放QA時間，跟課小編也會將問題彙整給老師，休息時間講師也會回覆喔。

2.課前若有問題，是否可以先詢問嗎？

報名表單上可直接留言填寫，若報名之後才有問題，歡迎email至108@careernet.org.tw。

3.課後若還有其他問題，要如何詢問老師呢？

課程當天會提供課後問卷填寫連結，若有關於課程問題或回饋都可於課後問卷上填寫哦！

4.課程中，學員是否也要開著視訊鏡頭呢？

建議請關閉視訊鏡頭，以免影響其他學員上課。(課程進行中也請關閉mic，以維護上課品質)

5.請問電腦設備、網路的要求？

無特別的電腦設備要求，但請在穩定的網路環境進行。建議使用電腦或平板，網路速度至少8Mbps。

6.線上直播課程使用的視訊軟體為？

本課程將透過Google meet舉辦，請先安裝Google meet並確保網路順暢。

7. 線上直播課程何時會收到課程相關通知？

上課前二天會將課程連結及相關細節寄至您報名時留的email，若於課前一天仍未收到，請洽02-2332-8558 #108陳專員。

按下課程連結後，需待主辦單位確認後才能進入。(會確認google帳號及名稱，以便確認是否為報名學員本人)

How can I interact with the instructor during the course? Can I ask questions in real-time?
You can interact with the instructor via the comment section during the course. The instructor will also allocate Q&A time at the end of each session and address questions compiled by the assistant during breaks.

2. Can I ask questions before the course starts?
You can leave your questions in the registration form. After registering, you may also email your queries to 108@careernet.org.tw.

3. How can I ask the instructor questions after the course ends?
A post-course feedback form will be provided. You can submit any questions or comments through this form.

4. Do participants need to turn on their cameras during the course?
It is recommended to turn off your camera to avoid distracting other participants. Please also mute your microphone during the course to maintain quality.

5. Are there any specific computer or internet requirements?
No specific hardware is required, but a stable internet connection is essential. We recommend using a computer or tablet with a minimum internet speed of 8 Mbps.

6. Which platform will the course be hosted on?
The course will be conducted via Google Meet. Please install Google Meet and ensure your internet connection is stable.

7. When will I receive the course details?
You will receive the course link and related details via email two days before the course. If you do not receive it by the day before the course, please contact Ms. Chen at +886 2-2332-8558 ext. 108.

Note: Access to the course link requires confirmation by the organizers, including verifying your Google account and name to confirm your registration.