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設計小聚 Shopping Design｜從「創作」到「品牌」：工藝還能怎麼玩？ From “Creation” to “Brand”: How Can Craft Be Played with Further?
11/21 @ 7:00 下午 - 9:00 下午
💡 在創作中找到品牌核心特質，展現長期價值
💡 融合傳統工藝與現代思維創新，連結市場需求
💡 從本土到國際市場，品牌成長有哪些策略與調整？
💡 Discover the core qualities of your brand through creative expression, showcasing long-term value
💡 Blend traditional crafts with modern innovation to connect with market demands
💡 Learn strategies and adjustments for growing your brand from local to international markets
你所認知的「工藝」是取材自生活的傳統技藝，還是文化的匠心延續？如今，工藝早已不再局限於技術傳承，更是種文化創新的表現。透過材質與形式的演繹，讓它賦予日常事物全新意義。
在這個過程中，創作者不僅專注於作品本身，將個人創作理念融入品牌規劃，透過工藝與設計的結合，激發出更多創意潛力，帶來視覺與功能上的革新，更能開拓市場，讓工藝走進現代生活的各個層面，成為可感、可用、也可思的生活物件。
11/21【設計小聚 DESIGN+】邀請向罕設計、筑子、真真鑲嵌玻璃研究所，分享他們從創作到品牌實踐的歷程與經營策略，探討創意如何在市場中找到定位，持續與消費者互動，實現品牌價值。
Is “craft” to you a technique drawn from daily life, or the continuity of cultural artistry? Today, craftsmanship extends far beyond technique preservation—it’s also a means of cultural innovation. By transforming materials and forms, it redefines the objects of our daily lives.
In this process, creators focus not only on their works but also incorporate their personal vision into brand development. The fusion of craftsmanship and design enhances creative potential, bringing about both visual and functional innovation, and allowing the crafts to permeate all aspects of modern life—resulting in objects that are tangible, functional, and thought-provoking.
On November 21, [DESIGN+] welcomes Hsiang Han Design, CHUZI and SoMo Club to share their journey from creation to brand establishment, discussing strategies for positioning creativity in the market, ongoing consumer engagement and realizing brand value.
本講座適合：
➀ 藝術創作者、設計師 — 探索創作與市場結合的可能性，拓展影響力
➁ 品牌經理人、創業者 — 挖掘將創意轉化為可持續的品牌價值
➂ 藝文工作者、喜愛設計生活的人 — 累積跨領域的知識觀點
This Workshop Is Ideal For:
➀ Artists and Designers – Explore the possibilities of merging creation with market opportunities to broaden your influence
➁ Brand Managers and Entrepreneurs – Learn how to transform creativity into a sustainable brand value
➂ Art Enthusiasts and Design Aficionados – Gain cross-disciplinary insights
▫ 內容規劃 Event Agenda
講者 Speaker：許向罕 Hsiang Han Hsu／向罕設計 創辦人 Founder of Hsiang Han Design
▹ 分享重點 Key Points
❶ 玩轉材質多樣性，以設計創新拓展藝術物件的新視野
❷ 從台灣到國際：產品設計的商業與全球化思維
❶ Utilizing diverse materials to expand the perspectives of art objects through design innovation
❷ From Taiwan to international markets: commercial and global perspectives in product design
≣ 許向罕 Hsiang Han Hsu 個人介紹 Hsiang Han Hsu – Bio：
來自工業設計背景，出生於台灣，工作室設立於台北。創作理念從自然中找尋靈感，透過探索設計、製程、材質之間的連結性，藉此創造設計物件與藝術創作更多的可能性與價值。其擅長與國內外不同產業合作（塑料、3D列印、玻璃、金屬、布料、木、大理石、陶瓷……），創作領域包含家具、燈飾、雕塑物件、藝術裝置。
With a background in industrial design, Hsiang Han Hsu was born in Taiwan and operates his studio in Taipei. His design philosophy draws inspiration from nature, exploring connections between design, process, and materials to unlock greater possibilities and value in design and art objects. His work spans collaborations across industries (plastics, 3D printing, glass, metals, fabrics, wood, marble, ceramics…) and includes furniture, lighting, sculptures, and art installations.
圖片提供／向罕設計 Images provided by Hsiang Han Design
② CHUZI 筑子
講者 Speaker：Eric／筑子 設計師 Designer at CHUZI
▹ 分享重點 Key Points
❶ 傳統竹編的創新轉型，結合現代生活的整合應用
❷ 從個人創作到品牌建立的經營思考
❶ Innovating traditional bamboo weaving for modern, integrated applications in daily life
❷ Business insights from personal creation to brand building
≣ CHUZI 筑子 品牌介紹 CHUZI – Brand Introduction：
CHUZI 筑子在天然材料與感官之間探索工藝，透過永續與工藝物件、工藝香氛與美學體驗，連結生活的美好關係。小島紀行精油香氛系列，搜集生活中的經歷，轉化為手工藝與氣味結合的創作。
CHUZI explores the sensory and material relationships in craftsmanship, connecting daily life with sustainable craft items, sensory objects, and aesthetic experiences. The Island Chronicle essential oil series gathers experiences from everyday life and transforms them into creations that fuse craft with fragrance.
圖片提供／筑子 Images provided by CHUZI
講者 Speaker：張博傑 Chang Po Chieh／真真鑲嵌玻璃研究所 主理人 Director at SoMo Club
▹ 分享重點 Key Points
❶ 重塑舊物現代美學，傳統工藝到跨領域的創作實踐
❷ 透過工藝串聯藝術、物件與人，深化生活連結
❶ Reshaping old objects with modern aesthetics, from traditional craftsmanship to cross-disciplinary creations
❷ Connecting art, objects, and people through craftsmanship, strengthening the bonds with daily life
≣ 真真鑲嵌玻璃研究所 品牌介紹 SoMo Club – Brand Introduction：
在這樣的世代中，我們用雙手真摯的溫度回應。真真zhēnzhēn，一個創造「靈光」的研究所，透過製作燈器與創作實驗的過程之中，與傳統鑲嵌玻璃工藝接軌，希冀作品傳達出「慢」、「惜」、「新」等現代日漸消逝的美好態度。透過主題展覽與合作方式推進鑲嵌玻璃工藝的各種可能性；以品牌即是平台的概念，探索未知的創作範圍，共同抵達於光的前方。
In a world like ours, we respond with the warmth of hands. ZhenZhen is a studio dedicated to creating “glimmer” through the process of crafting lights and experimental creations, rooted in traditional stained glass techniques. Their goal is to convey values of “slowness,” “cherishing,” and “newness”—qualities increasingly rare today. By hosting thematic exhibitions and collaborative projects, they push the boundaries of stained glass, working with the concept of the brand as a platform to reach new creative horizons.
圖片提供／真真鑲嵌玻璃研究所 Images provided by SoMo Club
▫ 活動資訊 Event Details
時間 Date & Time：2024.11.21（四 Thursday）19:00-21:00（18:30開放報到 check-in starts at 18:30）
地點 Venue：瀚寓酒店1樓弈夢空間 1/F Ma Rianne’s Dream, Hanns House（台北市信義區基隆路一段206號，近捷運市政府站 No. 206, Sec. 1, Keelung Rd., Xinyi Dist., Taipei City; near MRT City Hall Station）
報名 To apply：https://www.accupass.com/eflow/ticket/2410250920581994526788
▫ 票價資訊 Ticket Information
◦ 2人以上優惠票 Discounted Ticket for Groups of 2 or More：NT$500／人 person
◦ 一般票 General Admission：NT$600／人 person
◦ 雜誌讀者套票 Magazine Reader Package（含Shopping Design特刊《設計賦能的100種可能》乙本 includes a copy of Shopping Design special issue “100 Possibilities for Empowering Design”）：NT$900／人 person
※ 票券或內容洽詢 For ticketing or inquiries：sd@shoppingdesign.com.tw、02-8773-9808 #285 謝先生 Mr. Hsieh
