設計小聚 Design Meetup｜一眼就中的活動企劃力 Event Planning that Captures Attention at First Glance

❝ 有感的活動，從企劃設計開始。❞

❝ Memorable events start with thoughtful planning and design. ❞

✓ 一場活動該說什麼？怎麼說？如何抓住注意力？
✓ 如何整合主題、內容與節奏，建立清晰可感的參與體驗？
✓ 從策略出發，企劃是在設計觀眾的理解方式與參與動機

一場活動該怎麼吸引目光、引發好奇？當資訊密度不斷提升、參與形式日趨多元，「企劃力」決定了一場活動能否被看見、被理解，並進一步被記住。

從命名、語言、視覺到情境設計，企劃構築內容，也在引導觀眾如何進入、理解與參與。當方向被清楚定義，活動才能建立一致、有感的節奏與印象。

✓ What should an event say? How should it be presented? How do you grab attention?
✓ How to integrate the theme, content, and pacing to create a clear and engaging participant experience?
✓ Starting from strategy, event planning is about designing how audiences understand and engage with the event.

How can an event attract attention and spark curiosity? In an era where information density keeps increasing and participation formats grow more diverse, “planning skills” determine whether an event can be seen, understood and remembered.

From naming, language, and visuals to scenario design, planning shapes the content while guiding the audience on how to enter, understand and participate. Once the direction is clearly defined, the event can build a consistent, impactful rhythm and impression.

8/14 設計小聚講座「一眼就中的活動企劃力」 邀請民生電氣、嘻哈龍虎門、子皿三組團隊主理人，從活動敘事、空間規劃、跨界整合到現場執行，分享他們如何打造有感的活動體驗。

On August 14, the Design Meetup talk “Event Planning that Captures Attention at First Glance” invites three creative teams—Minelectro INC., LHM (Long Hu Men) and In Utero—to share how they craft compelling event experiences, covering storytelling, spatial planning, cross-disciplinary integration and on-site execution.

本講座適合 This talk is ideal for：
➀ 品牌經營、活動企劃 —— 聚焦活動內容與風格整合，強化企劃策略與執行深度
➁ 行銷企劃、內容製作 —— 掌握敘事與節奏設計，打造有感且有效的參與體驗
➂ 設計、創意、藝文工作者 —— 理解活動背後的設計邏輯，拓展跨域合作與策展思維

① Brand managers and event planners — Focus on integrating event content and style, enhancing strategy and execution depth.
② Marketing planners and content producers — Master narrative and pacing design to create engaging, effective participation experiences.
③ Designers, creatives, and art & culture professionals — Understand the design logic behind events to expand cross-disciplinary collaboration and curatorial thinking.

▫ 內容規劃 / 分享品牌 Program & Brand Highlights

① 19:10 – 19:40｜民生電氣 Minelectro INC.

用當代語彙重組場景與角色，開創台式派對的新感知

Reconstructing scenes and characters with contemporary vocabulary to create a new sensory dimension for Taiwanese-style parties.

講者 Speaker：Sean / 民生電氣 共同創辦人 Co-Founder of Minelectro INC.

▹ 分享重點 Key points
❶ 以觀眾參與為核心，重新定義內容與角色的關係
❷ 企劃從場域開始思考，內容不是放進去，而是從中生長、蔓延

❶ Centering audience participation to redefine the relationship between content and roles.
❷ Planning starts from the venue—content doesn’t just get placed in; it grows and spreads from within.

圖片提供／民生電氣 Minelectro INC.

≣ 民生電氣 Minelectro INC. 品牌介紹：
發源自台南，以「音樂即是民生」為理念，堅信音樂是民生必需品，致力推廣好音樂與派對。累積超過百場活動企劃經驗，足跡遍及公寓頂樓、咖啡廳、理髮廳，甚至廟宇與里民活動中心等各種非典型場域。擅長將音樂與空間、社會議題結合，透過創意企劃關注環保、流浪動物等議題，讓派對是娛樂，也成為連結生活的媒介。

About Minelectro INC.:
Founded in Tainan, Minelectro INC. operates under the belief that “music is livelihood”—a necessity of life. They are dedicated to promoting quality music and parties, with over 100 events held in unconventional venues like apartment rooftops, cafés, barber shops, temples and community centers. Known for blending music with space and social issues, their creative projects often highlight environmental protection, stray animal welfare, and more, turning parties into a medium for connecting life.

② 19:40 – 20:10｜嘻哈龍虎門 LHM.

從跨界企劃到平台統籌，打造多聲線的活動場景

From cross-disciplinary planning to platform coordination, creating multi-voiced event experiences.

講者 Speaker：郭國瑞 Guo Guo-Rui / 嘻哈龍虎門 主理人 Founder of LHM

▹ 分享重點 Key points
❶ 以「跨界整合」為策展主軸，打造創意疊加的體驗現場
❷ 從平台視角出發，讓活動成為多方共創的場域

❶ Using “cross-disciplinary integration” as the curatorial core to build layered, creative experiences.
❷ Viewing events from a platform perspective, making them collaborative spaces for diverse participants.

圖片提供 / 嘻哈龍虎門

≣ 嘻哈龍虎門 品牌介紹：
嘻哈龍虎門為台灣追蹤人數最多的音樂媒體品牌，專注音樂內容製作，曾與 Nike、Red Bull 合作，並創辦「247 音樂日」，亦參與新北設計展、新北街頭學校等跨域策展，為台灣音樂文化注入創新靈感，積極推動亞洲音樂與文化交流。

About LHM:
LHM is Taiwan’s most-followed music media brand, focusing on music content production. They have collaborated with Nike, Red Bull, and founded the “247 Music Day” festival, while also participating in events like the New Taipei Design Exhibition and New Taipei Street School. LHM is committed to injecting fresh inspiration into Taiwan’s music culture and actively fostering exchanges in Asian music and culture.

③ 20:10 – 20:40｜子皿 In Utero

用情境、節奏與共感，打造企劃的體驗密度

Building high-density experiences through setting, pacing and emotional resonance.

講者 Speaker：伍孟軒 Wu Meng-Xuan／子皿 共同創辦人 Co-Founder of In Utero

▹ 分享重點 Key points
❶ 從內容設定到場景選擇，打造能喚起共感與記憶的企劃現場
❷ 在限制中打開可能，延展企劃的跨域實踐力

❶ Designing from content setting to scene selection to evoke shared emotions and lasting memories.
❷ Expanding cross-disciplinary execution within constraints to unlock new possibilities in planning.

圖片提供 / 子皿

≣ 子皿 In Utero品牌介紹 ：
子皿專注於國內外巡演企劃、活動策劃、音樂內容發行與宣傳，業務涵蓋市場策略規劃、數位媒體策略規劃與執行、廣告投放及社群經營，並與當地公關公司合作，提供完整的行銷方案。同時，兩位創辦人擁有豐富的國際巡演經驗及市場資源，專業協助台灣創作者進軍海外市場，從音樂內容製作到巡演經紀，期望全方位打造具國際競爭力的音樂版圖。

About In Utero:
In Utero specializes in domestic and international tour planning, event organization, and music content release & promotion. Their services include market strategy, digital media strategy & execution, advertising, and social media management, often working with local PR firms to provide complete marketing solutions. With extensive experience and resources in international touring, the founders help Taiwanese creators enter overseas markets, covering everything from music production to tour management—aiming to build a globally competitive Taiwanese music landscape.

▫ 活動資訊 Event Details

時間 Date & Time：2025.8.14（四 Thur）19:00~21:00（18:30開放報到 Check-in from 18:30）
地點 Venue：DCLab 創意數據學院（台北市光復南路102號7樓，華視光復大樓。近國父紀念館站1號出口，步行5分鐘 7/F, No. 102, Guangfu S. Rd., Da’an Dist., Taipei City; 5 min walk from MRT Sun Yat-Sen Memorial Hall Station Exit 1）

▫ 票券資訊 Fee

◦ 2人以上優惠票 Group Discount (2+ people)：NT$500／人 person
◦ 一般票 General Admission：NT$600／人 person

報名 To apply：https://www.accupass.com/eflow/ticket/2507150925531505765599

※ 票券或內容洽詢 Inquiries：sd@shoppingdesign.com.tw、02-8773-9808 #285 謝先生 Mr. Hsieh