紐約藝術創業與當代趨勢 New York Art Entrepreneurship and the Shifts of Global Contemporary Market

課程亮點 Course Highlights

1. 展示場域與市場價值

以紐約曼哈頓SPACS的營運經驗為例，探討空間敘事、策展語言與觀展動線如何影響藝術品的可見度與市場轉化，並說明「場域」如何成為藝術價值的重要推動力。

1. Exhibition Spaces and Market Value

Drawing on the operational experience of SPACS in Manhattan, New York, this session explores how spatial narratives, curatorial language, and visitor flow influence the visibility of artworks and their conversion into market value. It examines how “place” itself becomes a critical driver of artistic value.

2. 紐約創業實務分享

在全球藝術中心創辦與經營藝文空間的真實路徑，包括選址思維、品牌定位、跨界合作模式與社群經營策略，呈現紐約創業的第一線洞見。

2. Practical Insights into Entrepreneurship in New York

A firsthand look at the real pathways of founding and operating an art and cultural space in a global art capital, covering site selection strategies, brand positioning, cross-disciplinary collaboration models, and community-building approaches—offering frontline insights into New York–based entrepreneurship.

3. 藝術市場運作

結合蘇富比藝術學院的專業訓練與紐約市場觀察，解析藝術品定價邏輯、交易機制、畫廊與拍賣的市場分工，以及收藏者如何透過品牌、敘事與稀缺性建立價值判斷。

3. How the Art Market Operates

Integrating professional training from the Sotheby’s Institute of Art with observations of the New York market, this segment analyzes pricing logic, transaction mechanisms, and the division of roles between galleries and auctions, as well as how collectors establish value judgments through branding, narrative, and scarcity.

4. 全球趨勢解析

從科技、社群與文化動態出發，探討AI、數位展演等新興媒介如何改變藝術生產與交易方式，並比較不同地區的市場特色與機會。

4. Global Trend Analysis

Starting from developments in technology, social platforms, and cultural dynamics, this section examines how emerging media such as AI and digital exhibitions are reshaping art production and transactions, while comparing market characteristics and opportunities across different regions.

5. 實用策略建議

為創作者、收藏家與文化創業者提供可落地的策略，包括品牌養成、收藏規劃、跨界合作模式，以及如何在快速變動的藝術市場中建立可持續的競爭優勢。

5. Practical Strategic Guidance

Actionable strategies for artists, collectors, and cultural entrepreneurs, including brand cultivation, collection planning, cross-industry collaboration models, and methods for building sustainable competitive advantages in a rapidly evolving art market.

適合對象

• 對紐約藝術生態與文化創業模式有興趣者：適合希望理解藝術空間營運、策展思維與文化創業實務的族群。
• 藝術家與創作者：希望進入國際市場，理解作品如何被展示、敘事與銷售。
• 收藏家與投資者：希望掌握全球市場趨勢，並了解藝術品價值與評估邏輯的人。
• 文化創業與品牌工作者：有意打造展覽、藝文空間、文化活動或跨界合作模式的創業者。

Who Should Attend

• Those interested in New York’s art ecosystem and cultural entrepreneurship: Ideal for anyone seeking to understand art space operations, curatorial thinking, and cultural startup practices.

• Artists and creators: For those aiming to enter the international market and understand how artworks are exhibited, narrated, and sold.

• Collectors and investors: For individuals who wish to grasp global market trends and the logic behind art valuation and assessment.

• Cultural entrepreneurs and brand professionals: For founders looking to develop exhibitions, art spaces, cultural events, or cross-disciplinary collaboration models.

報名 To apply｜https://www.accupass.com/eflow/ticket/2512160050525890307200

講者介紹

現為紐約曼哈頓藝文空間SPACS的創辦人暨藝術總監，致力於推動藝術的多元連結與市場化發展。SPACS以策展、教育活動與跨界合作為核心，串聯藝術家、品牌與收藏者，打造兼具文化深度與市場價值的藝文平台。

畢業於紐約蘇富比藝術學院商業藝術碩士，身兼創作者與藝術市場實踐者，擅長藝術品鑑定、品牌策略與市場分析。曾為多位藏家提供收藏規劃並協助跨國收購，對市場結構與價值評估具穩健的理解。曾與Art Basel、MoMA、Bulgari等國際品牌合作，也參與過瀨戶內海藝術祭，並在藝術推廣與品牌整合上累積跨領域的實務經驗。此外，也曾於衛武營國家藝術文化中心策劃沉浸式影像音樂會《0–1》，以多感官敘事探索突破傳統展演框架的可能性。

Speaker Profile

The speaker is currently the Founder and Artistic Director of SPACS, an art and cultural space in Manhattan, New York, dedicated to fostering diverse connections within the arts and advancing their market potential. Centered on curatorial practice, educational programs, and cross-disciplinary collaborations, SPACS connects artists, brands, and collectors to build a platform that combines cultural depth with market value.

A graduate of the Sotheby’s Institute of Art with a master’s degree in Art Business, the speaker bridges creative practice and art market operations, specializing in art appraisal, brand strategy, and market analysis. They have advised multiple collectors on collection planning and facilitated cross-border acquisitions, demonstrating a solid understanding of market structures and value assessment. Past collaborations include Art Basel, MoMA, and Bulgari, as well as participation in the Setouchi Triennale. The speaker has also accumulated cross-disciplinary experience in art promotion and brand integration, and previously curated the immersive audiovisual concert 0–1 at the National Kaohsiung Center for the Arts (Weiwuying), exploring multi-sensory narratives that challenge traditional exhibition formats.

注意事項

﹡講座人數數量有限，現場不劃位，自由入座。

﹡凡報名參加者，視同同意於本活動中拍攝之照片，講者擁有著作權及編輯丶修改之權利，可用於相關活動宣傳之發佈。

Notes

• Seating is limited. The lecture is unassigned seating and open seating applies.

• By registering for this event, participants are deemed to consent to being photographed during the event. The speaker retains copyright as well as editing and modification rights to such images, which may be used for promotional purposes related to the event.