珠寶設計創業指南 Jewelry Design Entrepreneurship Guide

您將獲得 What You’ll Gain：

1. 預知「珠寶業的六大痛點」與「新手常見的三大錯誤」，創業路上趨吉避凶
2. 珠寶設計專用的商業模式，尤其適合白手起家，不用自己盲目摸索方向
3. 有能力自我檢視，帶領的經營團隊還欠缺哪些關鍵職能

1. Insight into the “Six Pain Points of the Jewelry Industry” and “Three Common Mistakes for Beginners” to avoid pitfalls on your entrepreneurial journey.
2. A business model tailored specifically for jewelry design, ideal for those starting from scratch without needing to blindly search for direction.
3. Skills for self-assessment, identifying which critical roles are missing in your management team.

適合對象 Target Audience：

1. 有意踏入珠寶業的準設計師
2. 有些工作經驗，準備創業的珠寶設計師
3. 開業一陣子，想精進職能的珠寶設計師
4. 有設計師，想在珠寶業投資開業的準老闆

1. Aspiring jewelry designers looking to enter the jewelry industry.
2. Jewelry designers with some work experience, ready to start their own business.
3. Established jewelry designers looking to improve their skills.
4. Investors planning to open a jewelry business with a hired designer.

報名 To apply：https://www.accupass.com/eflow/ticket/2411030734031713526964

人數限制 Participant Limit：

因場地空間有限，限26位聽眾報名。

Due to limited space, only 26 participants may register.

珠寶設計，是一種小團隊能創造高產值的行業，但它並不是一個容易入門的生意，在多年的觀察與實證之後，我們發現要在行業內立足，「設計美學」、「寶石學」和「商業模式」三者缺一不可。

前二者台灣都有專業的教學機​構，唯獨怎麼做這門生意，很少人有系統地談，加上珠寶相關的材料和設​備都價格不斐，稍有不慎，就很難有從頭來過的本錢。

如果用競爭思維來看待整個產業，「商業模式」是店家之間的不傳之密，然而兩代人從業的經驗告訴我，珠寶設計的同行們其實不是單純的競爭關係，而是「競合關係」，大家平時會一起交換市場資訊、出國參展，偶爾也會調借存貨或轉讓。

看著許多朋友入行之後，因為沒有掌握這門生意的技巧，付出了巨大的時間與金錢成本，仍滿是傷痕地離開，曾為理財顧問的我常為他們感到惋惜，覺得是一種社會資源的錯置。

如今，我自己所創辦的藝術珠寶品牌LUMIN GARDEN已歷經十年考驗，並且獲得海內外許多藝術與珠寶獎項的肯定，我認為差不多是時候可以跟大家分享我們的商業模式，提供有意在珠寶設計深耕的朋友參考，我很確定這個技術訣竅（know-how）可以大幅降低入行的門檻，並且確保您在經營上不會出現難以承受的風險。

在這個分享會中，我會告訴你「珠寶業的六大痛點」，並且指出「新手常見的三大錯誤」，同時針對這些問題給予解方，相信這些案例和經驗，會幫助你在創業路上節省百萬台幣的啟動資金，趨吉避凶。

活動最後，我也會簡介我們的技術移轉服務，將珠寶設計師職涯會需要的技能，諸如生產、銷售、行銷、公關、財務、法律、切磨、品酒等，做個簡單的介紹。

Jewelry design is a high-value industry that can thrive with small teams, but it’s not an easy business to enter. Based on years of observation and experience, we’ve found that to establish a foothold in the industry, “aesthetic design,” “gemology” and “business model” are all essential. Taiwan has professional institutions for the first two areas, but few resources cover the business side in a systematic way. Additionally, the high costs of jewelry materials and equipment make it difficult to recover from missteps.

When viewed through a competitive lens, “business model” is a closely guarded secret among jewelers. However, with two generations of experience, we’ve found that the jewelry industry is not purely competitive—it’s a “co-opetition” industry. Jewelers often exchange market information, collaborate at international exhibitions, and sometimes lend inventory or negotiate transfers.

Seeing so many friends invest tremendous time and money only to leave the industry hurt by a lack of business skills was difficult, and as a former financial advisor, I saw it as a misallocation of valuable resources.

Now, my own jewelry brand, LUMIN GARDEN, has passed the ten-year mark and earned recognition from jewelry and art awards worldwide. I believe it’s time to share our business model and offer a resource for those eager to grow in jewelry design. I’m confident that this know-how can significantly lower entry barriers and help you avoid unsustainable risks.

In this seminar, I’ll cover the “Six Pain Points of the Jewelry Industry” and reveal “Three Common Mistakes for Beginners,” providing solutions and practical examples. I believe these insights will help you save millions in startup capital and avoid setbacks.

At the end of the event, I’ll also introduce our technology transfer services, offering an overview of essential jewelry designer skills—such as production, sales, marketing, PR, finance, law, cutting and polishing, and even wine tasting.

其他事項 Additional Information：

本活動將開立發票。

Invoices will be provided for this event.