廣告暨策略行銷系 Department of Advertising and Strategic Marketing｜2025傳心節 HeartFest

期末將近，廣告暨策略行銷學系年度品牌活動「2025傳心節」即將於12/16–19溫暖登場。今年再次以「哈特能量站」為主題，邀請象徵能量補給的白衣小郵差「哈特」走進校園，陪伴同學在壓力中重新找回活力。四天活動規劃多組互動體驗與限定市集，希望在繁忙學期末為同學送上最暖的正能量。

本屆傳心節活動以三大主題輪番亮相。12/16、12/17、12/19中午12:00–14:00在H棟三樓系辦前空地（雨天改至IMCC前）推出「能量調配Lab」、「能量補給蛋」與校園尋找遊戲「哈特的朋友在哪裡？」。活動內容包含能量香氛領取、轉蛋互動與限時尋寶挑戰，讓參與者在短短午休時段也能體驗療癒又有趣的補能量時光。每場活動皆有限量名額，鼓勵同學把握機會參與。

此外，12/18（四）13:00–16:00在逸仙堂旁車道將加開「聖誕文創市集」，集結多元攤位並推出傳心節限定支線任務，參與者可完成指定挑戰兌換小禮或參與扭蛋，讓聖誕氛圍與活動體驗更加完整。今年傳心節以「期末陪你森作夥」為核心精神，期待同學在四天活動中與哈特相遇，為冬日校園注入滿滿能量。

更多資訊請見廣銷系IG粉專【mcu_adsm】。

As the semester draws to a close, Department of Advertising and Strategic Marketing’s annual brand event, “2025 HeartFest”, will take place from December 16 to 19, bringing warmth to the campus once again. This year’s festival continues with the theme “Heart Energy Station”, inviting the white-clad little mail carrier “Hart”, a symbol of energy replenishment, to return to campus and help students regain vitality amid end-of-term pressure. Across four days, the event features multiple interactive experiences and a themed marketplace, offering students a boost of positivity during the busiest time of the semester.

HeartFest will present three main themed activities throughout the week.
On December 16, 17, and 19, from 12:00 to 14:00, the outdoor area in front of department office on the 3rd floor of Building H (relocated to the IMCC entrance on rainy days) will host “Energy Mixing Lab”, “Energy Capsule Egg”, and the campus quest game “Where Are Hart’s Friends?” Activities include receiving aroma-themed energy items, capsule-toy interactions, and timed treasure-hunt challenges that allow students to enjoy a fun and soothing energy-recharge experience during their lunch break. Each session has limited spots, so students are encouraged to join early.

Additionally, on December 18 (Thu) from 13:00 to 16:00, a Christmas Creative Market will take place along the pathway beside Sun Yat Sen Auditorium, featuring diverse vendor booths and a HeartFest-exclusive side mission. Participants who complete designated challenges can redeem small gifts or join a capsule-toy draw, enriching both the Christmas atmosphere and event engagement. With the theme “Together Through the End-of-Term Forest”, this year’s HeartFest aims to accompany students through the semester’s final stretch, bringing warmth and energy to the winter campus alongside Hart.

For more information, please visit the department’s Instagram page @mcu_adsm.