商業裡的視覺設計力 Visual Design Power in Business｜企劃、識別、整合、敘事的策略思考與創意實踐 Strategic Thinking and Creative Practice in Planning, Identity, Integration and Storytelling

❝ 設計的本質，是解決商業與傳播的課題。❞

設計是無意識的，作為空氣充斥在生活消費中；亦是有意識的，作為需求的理解、質感的提升及情感的滿足。如何讓設計發揮品牌本質、創新質變與影響力的延展？一堂課深入視覺背後的企劃、識別、整合與敘事，通透跨領域視覺應用的方方面面，讓設計發揮商業影響力。

WHY・設計的行前須知
𓏸  馮宇 談設計的本質思考，何以解決商業需求？

HOW・品牌建構的方方面面
𓏸  彭冠傑 的品牌識別學問，如何實現個性與價值？

WHAT・詮釋品牌的方法與應用
𓏸  何庭安 怎麼整合跨載體視覺，打造一致化情境？
𓏸  徐光慧 如何以動態設計說好故事、觸動人心？

❝ The essence of design is solving business and communication challenges. ❞

Design is both unconscious, permeating daily life and consumption like air, and conscious, serving as an understanding of needs, an enhancement of aesthetics and a fulfillment of emotions. How can design amplify a brand’s essence, drive innovation and extend its influence? This course delves deep into the planning, identity, integration and storytelling behind visual design, providing a comprehensive perspective on cross-disciplinary applications to maximize commercial impact.

把握2/27前報名💥 享9折優惠 Register before 2/27 💥 and enjoy a 10% discount!

WHY・Essential Knowledge Before Designing

𓏸 Feng Yu discusses the fundamental thinking behind design—how does it address business needs?

HOW・Building a Brand from All Angles

𓏸 Jay Peng explores brand identity—how can it express individuality and value?

WHAT・Methods and Applications of Brand Interpretation

𓏸 Ting-An Ho explains how to integrate visual elements across media to create a consistent experience.
𓏸 Sylvia Hsu demonstrates how motion design tells compelling stories and resonates emotionally.

▫ 內容規劃 Course Structure ⧸

♦ Part1 【企劃 —— Strategy】 09:30-11:00

美感之前的設計企劃思考 The Thought Process Behind Design Planning

講師 Speaker：馮宇 Feng Yu / IF OFFICE創辦人暨創意總監 Founder & Creative Director, IF OFFICE

≣ 學習重點 Key Takeaways

・商業設計背後的觀察與發想
・解決問題與需求的設計企劃力
・設計如何精準詮釋品牌本質

・Observations and ideation behind business design
・The power of design planning to solve problems and meet needs
・How design precisely interprets brand essence

圖片來源 / IF OFFICE

≣ IF OFFICE品牌設計作品 Notable Works by IF OFFICE

Hahow好學校、DRAFT LAND、永心鳳茶、心潮飯店、全家Let’s Café、燒肉中山、綜藝玩很大、VACANZA等；公共性專案包含嘉義市品牌識別規劃、馬祖國際藝術島、總統府百年視覺規劃、美感教科書計畫等。

Hahow, DRAFT LAND, Yongsin Tea House, Xin Chao Hotel, FamilyMart Let’s Café, Yakiniku Nakama, Mr. Player TV show, VACANZA, and public projects like Chiayi City branding, Matsu International Art Island, the Presidential Office Centennial Visual Plan, and the Aesthetic Textbook Project.

≣ 講師簡介 About the Speaker

設計企劃公司「IF OFFICE」創意總監暨創辦人。專業領域包含品牌形象規劃等全方位設計服務。近年作品: 110年國慶、總統府建築百年、兩廳院年度活動、國立陽明交通大學、馬祖國際藝術島、嘉義市城市品牌、TPASS行政院通勤月票、康軒文教國小教科書……等。

Founder & Creative Director of IF OFFICE, specializing in comprehensive design services, including brand identity planning. Recent works include Taiwan’s National Day 2021, the Presidential Office Centennial, NTU Arts Festival, NYCU branding, Matsu International Art Island, Chiayi City branding, TPASS commuter pass and Kang Hsuan elementary school textbooks.

♦ Part2 【識別 —— Identity】 11:15-12:45

系統化識別堆疊品牌個性 Systematic Identity Design to Build Brand Personality

講師 Speaker：彭冠傑 Jay Peng / POM (Project On Museum)創立人 Founder, POM (Project On Museum)

≣ 學習重點 Key Takeaways

・識別設計要點：線條、圖形、符號的意義
・建構品牌的設計架構思考
・情緒宣洩、感性傳達的設計細節

・Essential elements of identity design: lines, shapes, and symbols
・Structuring brand design frameworks
・Emotional expression and subtle details in branding

圖片來源 / POM (Project On Museum)

≣ POM (Project On Museum)作品 Notable Works by POM

PARK2草悟廣場品牌形象識別、有事青年節主題展「emo人生：你在煩惱什麼呢？」主視覺、星合有限公司&合作社「釘孤枝TING-KOO-KI」識別、新北市萬金石馬拉松主視覺、Nike Just Do It 2019活動識別、聲林之王3節目形象包裝。

PARK2 Caowu Square branding, emo life: What Are You Worried About? exhibition, TING-KOO-KI identity, New Taipei Wan Jin Shi Marathon branding, Nike Just Do It 2019 campaign, The Rappers 3 visual identity.

≣ 講師簡介 About the Speaker

Jay(彭冠傑)，POM(Project On Museum)負責人及藝術指導、前衛身心靈品牌the MEDIAN主理人。專注於品牌及視覺識別設計，並致力追求專案實務性與實驗性之平衡。近年獲獎包含iF設計獎、日本東京字體指導俱樂部獎、金點設計獎、亞洲最具影響力設計奬、澳門設計大獎等。亦曾擔任金曲獎(裝幀設計類)、金點概念設計獎、金點新秀設計獎、放視大賞等獎項之評審。

Jay Peng, founder of POM, is an art director specializing in brand identity and visual systems. He balances practical and experimental aspects of design. Awarded multiple times, including the iF Design Award, Tokyo TDC Prize, Golden Pin Design Award, and Asia’s Most Influential Design Award. He has also served as a judge for the Golden Melody Awards (Album Packaging), Golden Pin Concept Design Award, and other major competitions.

♦ Part3 【整合 —— Integration】 13:45-15:15

實踐品牌價值的視覺整合力 Enhancing Brand Value through Visual Integration

講師 Speaker：何庭安 Ting-An Ho / TINGANHO.INFO藝術總監 Art Director, TINGANHO.INFO

≣ 學習重點 Key Takeaways

・放大張力的主視覺延展與變化
・跨載體與裝置的風格整合
・收放自如的設計規範建立與實踐

・Extending and transforming key visuals for impact
・Integrating design aesthetics across different media and installations
・Developing and implementing flexible design guidelines

圖片來源 / 何庭安

≣ 何庭安作品 Notable Works by Ting-An Ho

DigiWave 2024: DdDd主視覺、Vision Get Wild放視大賞2024主視覺、2023台灣設計展「○起來」主視覺、LOG ING元宇宙主視覺、Bar Pine松品牌設計、捷安特「自行車文化探索館」、2019金曲獎鄧紫棋Streaming、2018台北101跨年煙火動畫。

DigiWave 2024: DdDd visual identity, Vision Get Wild 2024 branding, Taiwan Design Expo 2023: O Start visual identity, LOG ING metaverse visual design, Bar Pine branding, Giant Cycling Culture Museum, Golden Melody Awards 2019 (G.E.M. Deng Ziqi streaming graphics), Taipei 101 New Year’s Eve fireworks animation 2018.

≣ 講師簡介 About the Speaker

平面設計師，製造於台灣苗栗，主力於視覺設計與品牌形象。因於大學就讀期間自薦重新設計校方識別，自此開始深入藝術指導工作，並致力於提供具品牌思維的設計服務。作品數度獲國際大獎，如紐約 ADC、iF 設計獎、金點設計獎、金蝶獎、倫敦設計獎、亞洲最具影響力設計獎等，多次受邀於法國、瑞士、德國、英國、東京、新加坡等地展出，作品亦參展威尼斯影展、德國斯圖加特影展、羅馬尼亞動畫節等國際影展。目前擔任 TINGANHO.INFO 與叁式之藝術總監，主要從事品牌形象塑造，並著手大量數位體驗、商業設計之藝術指導，其餘時間在和貓吵架。

A visual designer from Miaoli, Taiwan, specializing in branding and visual identity. He started his art direction journey after redesigning his university’s identity. His work has received international recognition, including ADC New York, iF Design Award, Golden Pin Design Award and London Design Awards. Exhibited in France, Switzerland, Germany, the UK, Tokyo, and Singapore, and featured in global festivals like the Venice Film Festival and Stuttgart Animation Festival. Currently the Art Director of TINGANHO.INFO and Sanshi Studio, focusing on brand strategy, digital experience and commercial design—when not arguing with his cat.

♦ Part4 【敘事 —— Storytelling】 15:30-17:00

動態化延展品牌敘事 Extending Brand Narratives through Motion Design

講師 Speaker：徐光慧 Sylvia Hsu / 空集設計導演 Director, Nulls Design

≣ 學習重點 Key Takeaways

・動態化敘事的觀念建構
・梳理品牌裡的故事、風格與價值觀
・鏡頭語言到動態節奏的影像掌握

・Conceptualizing motion storytelling
・Extracting narratives, styles, and values from a brand
・Mastering visual rhythm through cinematography and motion design

≣ 空集設計作品 Notable Works by Nulls Design

2024台灣設計展 形象影片、2024台灣文博會《寶島百面》形象影片、林宥嘉《王》專輯封面3D設計、The Crane鶴2024《Meet Me At The Dining Room》專場舞台動態、Gogoro及GoShare IP角色設計及宣傳影片、TTXC台灣文化科技大會品牌識別動畫、2022公視青春發言人《小路的選擇》互動網頁製作。

2024 Taiwan Design Expo brand film, 2024 Taiwan Cultural Expo Formosa Faces promotional video, Yoga Lin The King album cover 3D design, The Crane’s Meet Me at the Dining Room stage visuals, Gogoro & GoShare animated branding, TTXC Taiwan Cultural Technology Conference branding animation, Youth Spokesperson interactive webpage for Public Television Service.

≣ 講師簡介 About the Speaker

空集設計，如同空集符號 { }，囊括無限的想像力。我們專注於聆聽品牌的聲音，相信並擅於利用故事的力量，透過創新的影像在各種平台上傳遞，賦予每個品牌更深厚的內涵品味，並探索更多的價值與可能性。

Nulls Design, like the mathematical empty set { }, holds limitless creative possibilities. The team specializes in translating brand stories into compelling visuals across platforms, elevating brand perception, and uncovering new values and opportunities.

▫ 報名資訊 Registration Information ⧸

時間 Date & Time：2025.03.06（四 Thursday）09:30-17:00（09:00開放報到 check-in at 09:00）
地點 Venue：張榮發國際會議中心 Chang Yung-fa Foundation（台北市中正區中山南路11號 No. 11, Zhongshan S. Rd., Zhongzheng Dist., Taipei City）

▫ 票價資訊 Fee ⧸

． 早鳥票 NT$3,800／人（2/27前報名）
． 雙人票 NT$3,800／人
． 團體票 NT$3,400／人（3人以上）
． 一般票 NT$4,200／人
． 企業團報歡迎來訊洽詢

． Early Bird: NT$3,800 per person (before Feb 27)
． Pair Ticket: NT$3,800 per person
． Group Ticket: NT$3,400 per person (for 3+ people)
． Regular Ticket: NT$4,200 per person
． Corporate Group Rates Available – Contact Us for Details

報名 To apply：https://www.accupass.com/eflow/ticket/2502110354341221781100

▫ 報名須知 Notes ⧸

※ 本課程附贈午餐及茶飲。
※ 本公司採用電子發票，發票將統一於付款完成後的兩週內由「綠界科技 ECPay」寄送電子發票開立通知至您報名時填寫的發票收件人email。若有公司報帳特殊需求，敬請提前來信告知，謝謝。
※ 如需申請退款請於課程開始日前8個工作天告知，我們將收取課程的10%費用以及銀行轉帳之手續費，逾期恕不受理。課程亦提供名額保留，請於課前來電或來信告知，可為您保留名額一年，一年內若對其他課程有興趣可轉移至該堂課。
※ 主辦單位保留課程大綱異動之權利，更新資訊以活動網頁內容為主。

• Lunch and refreshments are included.
• Electronic invoices will be issued via ECPay within two weeks after payment. For special invoicing requests, please email us in advance.
• Refund requests must be made at least 8 business days before the course starts. A 10% processing fee and bank transfer fee will be deducted. Late requests will not be accepted.
• Ticket transfer is available. If you cannot attend, we can hold your spot for up to one year for another course.
• The organizer reserves the right to modify course details. Please refer to the event webpage for updates.

∎ About Us

Shopping Design自2016年創辦「風格經濟學院」，累積邀請超過100位設計師、策展人、創意人、品牌主，透過全天課程企劃，提供與時俱進、系統化的知識觀點、設計思維和經營策略，以「視覺設計」、「品牌經營」、「創意企劃」為三大核心主題，深入探索新一代消費情境、品牌價值，與風格商業機會。

Shopping Design founded the “Style Economics Academy” in 2016, inviting over 100 designers, curators, creatives and brand owners. Through all-day course planning, we provide up-to-date, systematic knowledge perspectives, design thinking and business strategies focusing on “Visual Design”, “Brand Management” and “Creative Planning”. We explore new generation consumer scenarios, brand value and stylish business opportunities.