藝術市場的邏輯揭秘 The Logic of the Art Market Revealed

課程亮點 Course Highlights

1. 學術視角：
深入剖析藝術市場的運作邏輯，涵蓋藝術品定價、收藏投資策略與市場結構等，結合學術 研究呈現全面洞見。

2. 實務分享：
以真實案例解讀拍賣行與畫廊的商業策略，揭示品牌化藝術市場如何吸引高端買家. 與投資者。

3. 市場趨勢解析：
探討全球藝術市場的最新趨勢，包括數位化與新興藝術形式對市場的影響，分析不同地區的市場特徵與機遇。

4.學術與商業的對話：
分享蘇富比藝術學院的課堂經驗與校外活動，包括拍賣模擬、策展實務與藝術界專業人士的互動，展示學術教育如何啟發市場實踐。

5. 實用建議：
為藝術家、收藏家與投資者提供實用建議，幫助他們在快速變化的藝術市場中建立競爭優勢。

1. Academic Perspective

Gain in-depth insights into the mechanisms of the art market, covering art valuation, collecting and investment strategies, and market structure. This course integrates academic research to provide a comprehensive understanding.

2. Practical Insights

Analyze real-world case studies to uncover the business strategies of auction houses and galleries. Learn how branded art markets attract high-end buyers and investors.

3. Market Trends Analysis

Explore the latest global art market trends, including the impact of digitalization and emerging art forms. Understand the characteristics and opportunities of different regional markets.

4. Bridging Academia and Business

Gain first-hand insights from Sotheby’s Institute of Art courses and extracurricular activities, such as auction simulations, curatorial practices and networking with industry professionals, showcasing how academic education influences market practice.

5. Practical Advice

Receive valuable guidance tailored for artists, collectors and investors, helping them build a competitive edge in the fast-evolving art market.

報名 To apply：https://www.accupass.com/eflow/ticket/2502060052231170629884

適合對象 Who Should Attend

• 藝術市場的探索者：對藝術市場運作與趨勢感興趣的藝術愛好者與從業者
• 收藏家與投資者：希望了解藝術品定價、收藏與投資策略的潛在買家
• 藝術創作者：想要了解如何將作品品牌化並進入市場的藝術家
• 學術與商業交匯的學習者：對藝術教育如何影響市場需求充滿興趣的學生或專業人士

• Art Market Enthusiasts – Art lovers and professionals interested in the mechanics and trends of the art market.
• Collectors & Investors – Those looking to understand art pricing, collecting and investment strategies.
• Artists – Creators seeking to brand their work and enter the art market successfully.
• Learners at the Intersection of Academia & Business – Students and professionals curious about how art education shapes market demand.