銘傳傳院學生自籌「山鳴祭」演唱會 4/27圓山花博流行館開唱 School of Communication Students Independently organized “Resonance” Concert, set to take place on April 27 at Taipei Expo Park Pavilion of New Fashion

原來只是一門課程的作業，沒想到學生竟然完成了不可能的任務！由銘傳大學傳播學院學生一手包辦、自行籌備的「山鳴祭」演唱會，首次在募資平台嘖嘖發起提案，以驚人速度在短短一個月內成功達標並超出預期，4/27將在台北圓山花博流行館熱鬧開唱。

「山鳴祭」演唱會，以「春春慾動」為副標，結合露營、戀愛為主題元素，打造浪漫春天氛圍，讓學生們可以拋開課業壓力，盡情享受音樂。參與的演唱藝人陣容華麗，包含金曲獎新人「壞特?te」、《大嘻哈時代2》冠軍歌手「阿跨面」、獨立樂團「感覺莓果」、千禧世代潛力新星「Sabrina胡恂舞」、新生代唱作歌手「LINION」等，將帶來一場跨曲風的春天音樂饗宴。

而這原先只是一門上學期「社群經營」、下學期「全媒體創作」課程，由銘傳大學廣播電視學系助理教授陳譽尹授課，因在課堂上邀請業界資深演唱會導演、嘖嘖平台專案經理、《500輯》活動主辦統籌等業師授課後，詢問學生想藉由學習募資舉辦什麼活動，沒想到學生經過投票選擇辦「演唱會」，便展開這一場不可能的任務，最終真的要辦起來了！

陳譽尹老師表示，從藝人邀請、主視覺設計及舞台等，都由學生們一手主導籌備，包括廣告暨策略行銷學系、新媒體暨傳播管理學系、影音新聞暨社群傳播學系及廣播電視學系等四個學系60位修課的大三、大四學生組成，充份運用各系專長，更特別的是除本地生外，還有外籍生共同參與，展現青年學子的創意與活力。同時，特別感謝傳播學院院長陳柏宇整合跨領域資源，以及院上胡巧玲老師、院秘書和各單位老師們的共同合作，將學生的夢想實質化。

演唱會公關新傳系學生張靜芳表示，籌備演唱會長達半年時間，過程學習到社群經營、發起募資、活動行銷等方面的實務經驗，當天演唱會將由學生擔綱主持，並鎖定以高中生、大學生為主要對象，特別選在離銘傳大學僅有一站捷運之隔的圓山花博流行館舉辦，加上週邊市集假日人潮、交通便利等優勢，期能吸引到更多對演唱會有興趣的學生都能共襄盛舉，也藉由這次活動，讓高中職學生有機會近距離瞭解傳播科系學生落實實務經驗的成果，及感受到年輕人的熱情及創意。

除了多組歌手輪番上場外，當天演唱會門票還能參加抽獎及聯誼，有機會可以認識新朋友，活動免費參加，歡迎有興趣的學生不分年齡及學校，一同來觀賞這場由銘傳傳院學生們一手打造的音樂饗宴。

銘傳大學傳播學院「山鳴祭」演唱會，4/27（六）下午4點至7點，在台北圓山花博流行館舉行，詳細活動內容及索票資訊，請至IG搜尋「mcu.resonance2024」查詢。

“Resonance” concert, organized and managed solely by students from School of Communication at Ming Chuan University, has exceeded all expectations by launching its proposal on the crowdfunding platform Zeczec. Within just one month, it not only reached its funding goal but also surpassed it. The concert is set to take place on April 27 at Taipei Expo Park Pavilion of New Fashion.

With the theme “Spring Awakening,” the “Resonance” aims to create a romantic spring atmosphere centered around camping and love. It provides students with an opportunity to relieve academic stress and indulge in music. The lineup features a diverse array of performers, including the Golden Melody Award-winning newcomer “壞特?te”, “阿跨面”, the champion of “The Great Hip-Hop Era 2,” the independent band “感覺莓果”, the millennial rising star “Sabrina胡恂舞” and the new-generation singer-songwriter “LINION”. Together, they will deliver a spring music feast spanning various genres.

Originally conceived as a project for the “Community Management” and “Multimedia Creation” courses in the previous and current semesters, respectively, the idea for the concert emerged during guest lectures by industry experts, including concert directors, project managers from Zeczec, and event planners from “500輯”. Surprisingly, students chose to organize a concert through a democratic vote, and thus began the seemingly impossible mission, which eventually became a reality.

According to Assistant Professor Chen Yu-yin, the entire event, from artist invitations to visual design and stage setup, was led by students. Sixty third and fourth-year students from four departments – Advertising and Strategy Marketing, New Media and Communication Administration, Audiovisual Journalism and Social Media Communication, and Radio and TV – utilized their respective expertise. Notably, the team included both local and international students, showcasing the creativity and vitality of young minds. Special thanks go to Dean Chen Po-yu of School of Communication for integrating interdisciplinary resources, as well as to Professor Hu Chiao-ling, the school secretary, and other faculty members for their collaboration in realizing the students’ dreams.

Student Zhang Jing-fang expressed that the concert preparation lasted for six months, during which students gained practical experience in community management, crowdfunding, and event marketing. The concert will be hosted by students and is primarily targeted at high school and college students. The choice of venue, Taipei Expo Park Pavilion of New Fashion, located just one subway stop away from Ming Chuan University, offers advantages such as weekend market crowds and convenient transportation. The aim is to attract as many students interested in concerts as possible. Additionally, the event provides an opportunity for high school students to experience firsthand the practical achievements of students majoring in communication, as well as to feel the passion and creativity of young people.

In addition to performances by multiple artists, attendees of the concert will have the chance to participate in lucky draws and socialize, providing an opportunity to make new friends. The event is free of charge and welcomes interested students of all ages and from all schools to come and enjoy the music extravaganza created by Ming Chuan University’s students.

The “Resonance” concert, organized by School of Communication at Ming Chuan University, will be held from 16:00 to 19:00 on Saturday, April 27, at Taipei Expo Park Pavilion of New Fashion. For detailed event information and ticket inquiries, please visit the IG page “mcu.resonance2024“.